Blog Archives

Peru: Peruvian citrus and avocados will enter the Chinese market in March 2015

Peru: Peruvian citrus and avocados will enter the Chinese market in March 2015

Juan Manuel Benites Ramos, Minister of Agriculture and Irrigation, said he felt optimistic because the Peruvian fresh citrus and fresh avocados would enter the Chinese market in March 2015.

In this regard, he noted that he was going to travel with Jorge Barrenechea Cabrera, head of the National Service of Agrarian Health (SENASA), to China in order to unlock some health issues.

“We received a Chinese delegation in Peru so they could see our production mechanism and our technological level so that they could be at ease,” he said.

In that regard, he stressed the importance of opening more markets for the country’s agricultural exports, especially now that many new lands have come into production.

“We’re en route to opening new markets; after China, follows Japan, South Korea, and Thailand, amongst others,” he said.

Benites Ramos also stated that another issue that was discussed with China was the possibility of reaching an agreement to develop the Pampas irrigation project (between Ica and Arequipa), which would irrigate 300,000 hectares. This project will require a large investment.

Source: Agraria.pe

Publication date: 11/20/2014


FreshPlaza.com

Peru exports 23% more tangerines in first half of 2014

77 million dollars
Peru exports 23% more tangerines in first half of 2014

Peruvian tangerine exports between January and August this year amounted to US $ 77 million, 23.1% more than in the same period of 2013, when they totalled $ 62.5 million, stated the management of ADEX Agro. 

According to them, shipments of this product were divided into two batches, fresh or dried mandarins, with shipments that amounted to $ 54 million (70.3% of the total exports), and fresh or dried tangelo tangerines, with shipments that amounted to $ 22.8 million (29.6% of total exports). 

According to the Business Intelligence System ADEX Data Trade, Peruvian tangerines were sent to 27 countries. The main target was the United States, which accounts for 30.4% of total exports with orders worth USD $ 23 million, i.e. a 62.4% increase. 

The UK ranked second with $ 18.4 million, +17.5% and 23.8% of total exports, followed by the Netherlands ($ 12.9 million), Canada (11.1 million) Ireland (2.9 million), Russia, Colombia, Sweden and Finland, among others. 

It’s worth noting that, even though Russia didn’t present a significant amount of orders ($ 2.3 million), exports to that country in the first half of 2014 increased by 30.1% over the same period last year. Exports to Colombia and Sweden also increased by 54.8% and 52.7%, respectively. 

The management of ADEX Agro stressed that the increase in tangerine exports was due to the increase in production caused by the alternating production this year. 

They also noted that this year the fruit had a great taste and quality, which is the one that has the most demand. They also stated that the tangerine harvest lasted all year, but that there was a peak between April and August. 

44 companies, led by Laran SAC Processing, Fruit Products Consortium SA, Agricultural Norsur SAC, Chincha Fruit Corporation SAC, Procesadora Torre Blanca SA, Camposol SA and Huamaní SAC, export the tangerines 

Source: agraria.pe

Publication date: 10/31/2014


FreshPlaza.com

Peru: Exportable mango volume could drop by 30 to 40%

Peru: Exportable mango volume could drop by 30 to 40%

Peru’s exportable mango volume could drop by between 30% and 40% compared to last year, when it amounted to 136,000 tonnes, as reported by the general manager of the Peruvian Association of Producers and Exporters of Mango (APEM), Juan Carlos Rivera. 

In this regard, he noted that a group of representatives of APEM have visited many of the fields in Piura, Lambayeque and Ancash (main mango producing regions) and have found that there is less flowering than in the previous season.

“We have seen that the flowering is at about 60% compared to the previous season and I think if the weather continues as now it could eventually reach 70%, which would result in us exporting about 100,000 tonnes of mango. I hope we don’t have a warm spring,” he stated. 

The representative of APEM explained that this decrease is due to alternation, which results in one year’s production being good and the next bad. This, in combination with the warm temperatures recorded on the northern shore during the winter, have prevented a better flowering. 

In this regard, he pointed out that this lower mango production will have no negative effects on trade; on the contrary, “with the lower supply, the fruit’s prices are expected to improve.” 

The mango industry is in a maturing stage 

Furthermore, Juan Carlos Rivera said that the mango industry is in a maturing stage. Companies are now more concerned about being efficient and producing a better quality fruit than by increasing the area cultivated. “The industry is currently becoming integrated; companies have their own fields, their own processing plants and even do their own marketing.” 

Another aspect indicating that the sector is moving forward is the search for new quality standards through a quality label or by means of international certifications such as HACCP, Global GAP, among others.

APEM also works on improving product quality. “We are currently preparing a Fresh Peruvian Mango Quality Manual, to be published in November during the Peruvian Mango International Congress.

80% of Peru’s mango exports correspond to the Kent variety, while the rest are Tommy Atkins, Tommy Haden, Keitt, Edward and Ataulfo​​. Juan Carlos Rivera noted that the latter two are growing, but their share is still very small.

Source: agraria.pe
 

Publication date: 9/25/2014


FreshPlaza.com

Peru: Melon exports to U.S. and Europe still paralysed

Peru: Melon exports to U.S. and Europe still paralysed

The project to produce and export melons developed by the agribusiness Gandules is paralysed, said its chief executive, John Varilias Velasquez. 

“This was an experimental project. While we did harvest the adequate quantity and quality of melons, the foreign market failed Peru because they want us to send fresh melon and not frozen or processed ones,” he said. 

In this regard, he said that what had stopped the melon export project had been the time it took for the melons to arrive at their destination markets, as it took them two weeks to get to the United States and about a month to arrive to Europe, and health institutions were seeking for a better product quality when it entered the port. 

“The improvement of the country’s infrastructure and logistics will give us a better chance to dispatch this product and we would work on this project again,” he said, noting that the agribusiness company he represents has acquired the know how of the business via their experimental project. “We have everything that is needed, such as the seeds, technologies, but the project is currently on stand-by,” he concluded. 

In 2013 Gandules led Peruvian melon exports with sales of $ 141,000 dollars. Its main markets were the Netherlands and Chile. That same year they made trial shipments to the United States and other countries in Europe. 

Source: agraria.pe

Publication date: 8/20/2014


FreshPlaza.com

Peru and U.S. have symbiotic asparagus relationship

Peru is one of the larger producers of asparagus in the world and the United States is the largest consumer. The two countries need each other.

The Peruvian Asparagus Importers Association revealed that in 2013, Peruvian growers sent 403 million pounds of asparagus to the United States. That represented almost 50 percent of U.S. asparagus and about two-thirds of Peru’s exports.

While Peru does have growing markets for its product in Europe,Priscilla-LlerasPriscilla Lleras Asia and other countries, none can move product like it can be moved in the United States.

“We are the main market for Peruvian asparagus,” said Paul Auerbach, president of Maurice A. Auerbach Inc., based in Secaucus, NJ, speaking of the U.S. market in general. “Europe can move a few pallets but no one can take 10,000 cases and move it like we can.”

Priscilla Lleras, coordinator for PAIA, said that recent “survey results conclude that U.S. shoppers are adding asparagus to their carts more than in the past making asparagus the number three ‘most popular’ item that consumers say they are now buying.

As such, the PAIA’s 2014/2015 Category Management Plan Outline for Fresh Peruvian Asparagus specifically includes statistics relating to market summaries, trends, nutritional facts and consumer positioning. The plan provides fresh-market asparagus consumption key demographics and suggestions regarding displays, as well as promotional/advertising ideas that offer retailers with creative fresh strategies to increase sales of Peruvian asparagus.

“The Category Management Plan Outline for Fresh Peruvian Asparagus is a resource tool that industry and retailers will use to sell more asparagus,” said Lleras. “The plan contains statistics, trends and strategies that will equip retailers and the industry at large with the most updated information in the category. The plan also contains the necessary summary information of the health benefits, value and convenience of fresh Peruvian asparagus that should make Peruvian asparagus a staple for every U.S. household.”

The plan is available to retailers and others from any member of the Peruvian Asparagus Importer’s Association or by contacting Lleras at prestige@1scom.net.

For the current season, Walter Yager, CEO Alpine Fresh is PAIA’s East Coast co-chair, while Brian Miller, president of Gourmet Trading Co. is West Coast co-chair.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

I Love Produce donates money to local Peru village school

I Love Produce, a pioneer in importation of organic ginger from Peru, took part in a new harvest celebration and ceremony to commemorate its donation of $ 13,440 to the local village school called the “Antonio Raymondi” secondary school. The school donation program was initiated by I Love Produce to give back to the local native Asháninka Community of Churingaveni where the ginger is from. The Asháninkas are the second-largest indigenous group living in the rainforests of Peru with a culture that dates back to the time of the Incas.

“The Asháninka rainforest area is one of the most remote places I have ever traveled”, said Jim Provost, president of I Love Produce. “A trip there requires a 10 hour flight to Lima, a 12 hour bus ride from the capital to the village and then a perilous river crossing by raft to reach the school. Because of the remoteness of the area, the school lacks many of the resources we take for granted. Our aim is to form a lasting relationship with the school so we can make a difference to their kids on a long-term basis.”

CheckPeruThe school donation program was set up with I Love Produce’s ginger supplier, Rainforest Organic. The money from this project will support the school library, computer room and other facilities, said school director Jaime Fernández Yoni Cave of Antonio Raymond School.   “For the children this project is a-dream-come-true.”

The harvest ceremony included local traditional clothing, dancing, singing, a feast of local food and drink followed by a spirited game of basketball. A movie of the event can be viewed on company website — iLoveProduce.com.

“The rainforest region of Peru is an ideal place to grow organic ginger because it is virgin land and we only allow ginger to be grown once every six years on the acreage in order for the land to fully recover”, said Guillermo Medina, owner of Rainforest Ginger. “The forest provides everything for the Asháninka. Most Asháninka children attend a primary school and alongside their usual lessons the school children learn how they can contribute to their community and look after the environment. They are taught that it’s their forest and their home. It’s also important that communities can make an income from their forest resources. So together we’re helping the Asháninka to receive training in how to improve the ginger and the land it is grown on, so that they can make a decent living and pass down their skills to the next generation.”

“The good people at Rainforest Organic show a good deal of love and care for the products that they produce,” said Provost. “It shows in the quality of their ginger. New crop Peru ginger is now arriving in the United States and we now have organic and conventional ginger for sale at prices competitive to the Chinese market.   The harvest ceremony was perfect timing because the market has been short of ginger, and is ready for a new supply of good quality, and good value ginger.”

“China has dominated to ginger market for years, but because Chinese ginger prices have increased in recent years, there is a great opportunity for the ginger buyers and consumers in the United States to evaluate the ginger from Peru and get an indication of its value in the market,” Provost added.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

I Love Produce donates money to local Peru village school

I Love Produce, a pioneer in importation of organic ginger from Peru, took part in a new harvest celebration and ceremony to commemorate its donation of $ 13,440 to the local village school called the “Antonio Raymondi” secondary school. The school donation program was initiated by I Love Produce to give back to the local native Asháninka Community of Churingaveni where the ginger is from. The Asháninkas are the second-largest indigenous group living in the rainforests of Peru with a culture that dates back to the time of the Incas.

“The Asháninka rainforest area is one of the most remote places I have ever traveled”, said Jim Provost, president of I Love Produce. “A trip there requires a 10 hour flight to Lima, a 12 hour bus ride from the capital to the village and then a perilous river crossing by raft to reach the school. Because of the remoteness of the area, the school lacks many of the resources we take for granted. Our aim is to form a lasting relationship with the school so we can make a difference to their kids on a long-term basis.”

CheckPeruThe school donation program was set up with I Love Produce’s ginger supplier, Rainforest Organic. The money from this project will support the school library, computer room and other facilities, said school director Jaime Fernández Yoni Cave of Antonio Raymond School.   “For the children this project is a-dream-come-true.”

The harvest ceremony included local traditional clothing, dancing, singing, a feast of local food and drink followed by a spirited game of basketball. A movie of the event can be viewed on company website — iLoveProduce.com.

“The rainforest region of Peru is an ideal place to grow organic ginger because it is virgin land and we only allow ginger to be grown once every six years on the acreage in order for the land to fully recover”, said Guillermo Medina, owner of Rainforest Ginger. “The forest provides everything for the Asháninka. Most Asháninka children attend a primary school and alongside their usual lessons the school children learn how they can contribute to their community and look after the environment. They are taught that it’s their forest and their home. It’s also important that communities can make an income from their forest resources. So together we’re helping the Asháninka to receive training in how to improve the ginger and the land it is grown on, so that they can make a decent living and pass down their skills to the next generation.”

“The good people at Rainforest Organic show a good deal of love and care for the products that they produce,” said Provost. “It shows in the quality of their ginger. New crop Peru ginger is now arriving in the United States and we now have organic and conventional ginger for sale at prices competitive to the Chinese market.   The harvest ceremony was perfect timing because the market has been short of ginger, and is ready for a new supply of good quality, and good value ginger.”

“China has dominated to ginger market for years, but because Chinese ginger prices have increased in recent years, there is a great opportunity for the ginger buyers and consumers in the United States to evaluate the ginger from Peru and get an indication of its value in the market,” Provost added.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

I Love Produce donates money to local Peru village school

I Love Produce, a pioneer in importation of organic ginger from Peru, took part in a new harvest celebration and ceremony to commemorate its donation of $ 13,440 to the local village school called the “Antonio Raymondi” secondary school. The school donation program was initiated by I Love Produce to give back to the local native Asháninka Community of Churingaveni where the ginger is from. The Asháninkas are the second-largest indigenous group living in the rainforests of Peru with a culture that dates back to the time of the Incas.

“The Asháninka rainforest area is one of the most remote places I have ever traveled”, said Jim Provost, president of I Love Produce. “A trip there requires a 10 hour flight to Lima, a 12 hour bus ride from the capital to the village and then a perilous river crossing by raft to reach the school. Because of the remoteness of the area, the school lacks many of the resources we take for granted. Our aim is to form a lasting relationship with the school so we can make a difference to their kids on a long-term basis.”

CheckPeruThe school donation program was set up with I Love Produce’s ginger supplier, Rainforest Organic. The money from this project will support the school library, computer room and other facilities, said school director Jaime Fernández Yoni Cave of Antonio Raymond School.   “For the children this project is a-dream-come-true.”

The harvest ceremony included local traditional clothing, dancing, singing, a feast of local food and drink followed by a spirited game of basketball. A movie of the event can be viewed on company website — iLoveProduce.com.

“The rainforest region of Peru is an ideal place to grow organic ginger because it is virgin land and we only allow ginger to be grown once every six years on the acreage in order for the land to fully recover”, said Guillermo Medina, owner of Rainforest Ginger. “The forest provides everything for the Asháninka. Most Asháninka children attend a primary school and alongside their usual lessons the school children learn how they can contribute to their community and look after the environment. They are taught that it’s their forest and their home. It’s also important that communities can make an income from their forest resources. So together we’re helping the Asháninka to receive training in how to improve the ginger and the land it is grown on, so that they can make a decent living and pass down their skills to the next generation.”

“The good people at Rainforest Organic show a good deal of love and care for the products that they produce,” said Provost. “It shows in the quality of their ginger. New crop Peru ginger is now arriving in the United States and we now have organic and conventional ginger for sale at prices competitive to the Chinese market.   The harvest ceremony was perfect timing because the market has been short of ginger, and is ready for a new supply of good quality, and good value ginger.”

“China has dominated to ginger market for years, but because Chinese ginger prices have increased in recent years, there is a great opportunity for the ginger buyers and consumers in the United States to evaluate the ginger from Peru and get an indication of its value in the market,” Provost added.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Expoalimentaria to draw global exhibitors and attendees to Peru

Peru will be the world capital of food Aug. 27-29 when the trade fair Expoalimentaria will open its doors to 2,500 international buyers, who will have the opportunity to do business with more than 650 exhibitor companies from Peru and other countries.

The Jockey Club Convention Center in Lima, Peru, will set the stage for this mega event, organized by ADEX with the invaluable support of Promperú, the Ministry of Foreign Affairs, the Ministry of Agriculture and Irrigation, the Ministry of Foreign Trade and Tourism, and the Ministry of Production.

Expoalimentaria-fairExpoalimentaria 2014 will enable 2,500 international buyers to meet with more than 650 exhibitor companies from Peru and other countries.It is estimated that the fair will receive more than 35,000 visitors from 62 countries this year, which won’t only be touring the fairgrounds but will also participate in specialized conventions, themed shows, technical lectures and other complementary events that have been prepared many months in advance.

A number of different supermarket chains and distributors from around the world have confirmed their presence at the show, including Loblaw Cos. Limited (Canada), Isidro de La Cal (Spain), Yosa (Finland), Kibsons International (U.A.E.), Choithrams (U.A.E.), Coastal Sunbelt Produce (United States), Fresh Pacific (United States), Mercado Latino Inc. (United States), Yayla (Turkey), Derstine’s (United States), Grace (Jamaica), Spar (Spain) and Übelhör (Germany).

Pavilions, halls and activities

Companies that participate as exhibitors will be based in pavilions according to their category: food and drinks; marine and aquaculture products; packaging; and services and machinery. Additionally, the Markets & Trends Convention II will be held, along with the conferences “Packaging Trends for the food industry” and “Branding and Trade Marketing Strategies.”

The event will also include a Business Roundtable, the Innovation Contest V, the Pisco Hall, the Gastronomy Hall, the Hall of Peruvian Coffee and Cacao for the World, the Hall of Aquaculture and Marine Products, and the Tasting Room.

Also highlighted is “Perú Natura,” a pavilion where Peruvian companies – many from the country’s interior – will put Peruvian biodiversity on display, including aguaymanto (Cape gooseberries), quinoa, sacha inchi and more. The Perú Regiones pavilion will enable visitors to appreciate the most representative products of the country. There will also be a program of plant visits in the north for foreign companies to experience the Fishing and the fruit and vegetable sectors.

Fifth Innovation Contest

The objective is to reward entrepreneurial ingenuity in constantly improving the exportable offering from the region by making it more attractive in international markets. New this year will be the incorporation of a category for packaging within the competition, joined by eight already known parts of the food industry: oils and sauces; drinks; sweets and snacks; canned fruits and vegetables; functional foods and nutraceuticals; pasta and flour; fishing; and finally, quinoa.

Some of the growers who have participated in previous contests are now already in international markets. The company Industrias Alimenticias Cusco S.A., known as INCASUR, is currently exporting its quinoa flakes product, which was the winner of last year’s Quinoa innovation category.

Gastronomy Hall

As gastronomy is an area that helps position Peru’s food supply to the world, a Gastronomy Hall will be included in the event, where the great quality and variety of ingredients used in Peruvian cuisine will be on display. Prestigious national and foreign chefs will be present, including Pedro Schiaffino (Malabar y ámáZ), Flavio Solórzano (El Señorío de Sulco) and Mitsuharu Tsumura (Maido), among others, who will prepare exquisite dishes and desserts using new local products with added value.

Business Roundtable

International buyers will be able to participate in the event’s Business Roundtable, and through software specially developed for this event, will be able to access a detailed database of growers and schedule personalized meetings. The roundtable is a fundamental tool with a differentiating value for the event because it allows business meetings to be arranged based on products of interest. Additionally, it will facilitate interpretation, bank consulting, logistics, tax and certification services within the same physical space.

Regional Presence

Expoalimentaria 2014 will take place in an exhibit hall area of 23,400 square meters, where regions represented will include the coastal areas of Piura, Ica and Arequipa; and Amazon regions such as San Martín and Ucayali, among many others.

Piura is known for its fishing and agriculture, while companies in Lambayeque and La Libertad will feature fruits and vegetables, both fresh and processed, as part of their offerings. The regions of Arequipa and Tacna are also growers of onions, as well as oregano for the former and olives for the later.

There will also be country pavilions, including Ecuador, India, Argentina, Brazil, Mexico, Turkey, the Netherlands, Malaysia, Greece, Spain, the United States, Taiwan, Thailand and Indonesia.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Complex future of asparagus in Peru

Added value is key
Complex future of asparagus in Peru

Peru’s position as the world’s largest exporter of fresh and canned asparagus is currently facing a complex problem. 

The higher freight costs, compared to Mexico, the steady decline in profitability and the consequent change of local farmers to crops with higher profit margins, are factors that endanger the future position of the Peruvian asparagus. 

85% of asparagus exports are shipped by air, mainly to the United States and Europe. 

40% of the price of a kilo of fresh Peruvian asparagus in the U.S. is used to pay freight prices. 

According to Ramon Aparcana, general manager of Peak Quality, even though Peru pays much higher freight costs than their Mexican competitors, Peru maintains its competitiveness. 

“What helps us is our productivity, the fields’ management in Peru is much more technical than in Mexico. We can harvest up to twice of what they harvest per hectare,” he stated. 

As the sector’s profits have been decreasing in recent years, producers have been forced to achieve productivity levels and cost management that only large companies can achieve. 

“In the past, when profits were higher, it was normal for there to be farmers who didn’t have much more than 10 hectares. Currently, this has changed and the business is divided among a few hands,” said Ramon, who added that” the issue is really about profitability. That’s why some producers are giving more space to the grape.”

Peru needs to compete with Mexico, because Mexico’s production and export to US is growing. “In the medium term, thanks to the possible reduction of the mandatory fumigation in Peru by the USDA. We could have different presentations for the customers in the U.S., as we do in Europe, and that’s something the Mexicans won’t do,” said Ramón. 

It appears that the added value is not only key, but also the only way for Peru to continue leading the asparagus’ market in the future.



For more information:
Ramón Aparcana
Gerente general
Peak Quality del Peru S.A.
T:+51 56 797918
M:+51 956 789237
[email protected]
www.peakquality.net

Publication date: 7/25/2014


FreshPlaza.com

Peru a key asparagus supplier to the U.S. market

The Peruvian Asparagus Importer’s Association has released its 2014-15 category management plan outline for fresh Peruvian asparagus. It noted that fresh asparagus continues to be a high-volume U.S. import, with over 403 million pounds imported into the U.S. and consumed throughout the United States, according to the Department of Commerce. Peru remains to be a key supplier to the U.S. market, representing over 47 percent of the import supply and over 45 percent of the total U.S. import dollar value for asparagus.PAIA-Logo

The survey results concluded that U.S. shoppers are adding asparagus to their carts more than in the past, making asparagus the third-most popular item that consumers say they are now buying, and the association anticipates increasing consumption and demand for fresh asparagus in 2014.

The 2014-15 category management plan outline for fresh Peruvian asparagus specifically includes statistics relating to market summaries, trends, nutritional facts and consumer positioning. The plan provides fresh-market asparagus consumption key demographics and suggestions regarding displays, as well as promotional and advertising ideas that offer retailers with creative fresh strategies to increase sales of Peruvian asparagus.

“The category management plan outline for fresh Peruvian asparagus is a resource/tool that industry and retailers will use to sell more asparagus,” Priscilla Lleras, PAIA coordinator, said in a press release. “The plan contains statistics, trends and strategies that will equip retailers and the industry at large with the most updated information in the category. The plan also contains the necessary summary information of the health benefits, value and convenience of fresh Peruvian asparagus that should make Peruvian asparagus a staple for every U.S. household.”

The plan is available from any member of the Peruvian Asparagus Importer’s Association or by contacting its coordinator, Priscilla Lleras, at prestige@1scom.net.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Peru a key asparagus supplier to the U.S. market

The Peruvian Asparagus Importer’s Association has released its 2014-15 category management plan outline for fresh Peruvian asparagus. It noted that fresh asparagus continues to be a high-volume U.S. import, with over 403 million pounds imported into the U.S. and consumed throughout the United States, according to the Department of Commerce. Peru remains to be a key supplier to the U.S. market, representing over 47 percent of the import supply and over 45 percent of the total U.S. import dollar value for asparagus.PAIA-Logo

The survey results concluded that U.S. shoppers are adding asparagus to their carts more than in the past, making asparagus the third-most popular item that consumers say they are now buying, and the association anticipates increasing consumption and demand for fresh asparagus in 2014.

The 2014-15 category management plan outline for fresh Peruvian asparagus specifically includes statistics relating to market summaries, trends, nutritional facts and consumer positioning. The plan provides fresh-market asparagus consumption key demographics and suggestions regarding displays, as well as promotional and advertising ideas that offer retailers with creative fresh strategies to increase sales of Peruvian asparagus.

“The category management plan outline for fresh Peruvian asparagus is a resource/tool that industry and retailers will use to sell more asparagus,” Priscilla Lleras, PAIA coordinator, said in a press release. “The plan contains statistics, trends and strategies that will equip retailers and the industry at large with the most updated information in the category. The plan also contains the necessary summary information of the health benefits, value and convenience of fresh Peruvian asparagus that should make Peruvian asparagus a staple for every U.S. household.”

The plan is available from any member of the Peruvian Asparagus Importer’s Association or by contacting its coordinator, Priscilla Lleras, at prestige@1scom.net.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.