“Piel de Sapo melons increasingly valued on European market”
Hispalco s.a. has been exporting fruit and vegetables to the European markets for over 20 years. Its brand Monna Lisa is known on the market as a quality brand of high prestige. “Her mysterious smile is a symbol and guarantee of quality, service and exclusivity. This challenge is difficult to control in these times, but we have made our position in the market and continue to grow,” says manager Jose Beltran.
The commercial department and quality controllers at Hispalco work with the producers every day to get the best results. After the success of Monna Lisa the company started their second brand Unicorn a number of years ago to serve a larger customer base.
At the moment the company is also working hard to strengthen the organic branch with the brand Hispalco Bio by creating a new product line, which distinguishes itself from the conventional line. These product have been grown 100% organically, and are organically certified.
The season of stone fruit, melons and watermelons is now in full swing. The company has also started selling cherries and grapes from Puglia and Sicily under the brands Gioconda and Unicorn. “The best plantations and varieties can be found in these regions of Italy. We will also offer French peaches and nectarines from Langedouc and Rousillon in the sizes A and AA from the end of July, also under the exclusive brands Unicorn and La Joconde, to offer the customers a quality products, as opposed to one Spanish variety with an increasingly low supply.”
Hispalco supports the idea of exporting more Piel de Sapo melons, as they are becoming increasing valued in the European markets. “With a sweeter and juicer flesh and longer shelf life the Piel de Sapo is a great product with added value,” says Jose Beltran. When we ask the manager of Hisplaco what the secret behind the success is, he answers; “There is no secret or magic potion. It’s a matter of hard work, remaining constant and being surrounded by people who share the same values and prove this by never losing their entrepreneurial spirit.”
For more information:
C/ Barranco Pascual, 45
Esq. C/ Labradores
Polígono Industrial Campo Aníbal
46530 Puzol (Valencia)
Tel.: 00 34 96 340 44 22
Fax: 00 34 96 340 40 56
Publication date: 6/27/2013