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BanaBay announces popular addition to tropical fruit portfolio

BanaBay announces popular addition to tropical fruit portfolio

BanaBay the premium brand of Ecuadorian bananas has expanded its portfolio to include pineapples. The BanaBay pineapples will be of MD2 Golden variety and will be sourced from plantations in Ecuador, where BanaBay will have its own dedicated hectares. This will enable BanaBay to control the size, colour, brix and acidity of the fruit, whilst delivering the same direct sourcing advantages to customers, ensuring consistency of quality and continuity of supply.

UK headquartered BanaBay made the decision to source pineapples following the launch of BanaBay in the US, where, according to President of North America Operations Tom Burke, there is high demand for the fruit.

Commenting on the move, BanaBay Managing Director Mark O’Sullivan said: “We are very excited about the start of our pineapple business; the introduction of this new line was initially driven by our commitment to supporting Tom Burke and his team in developing the US market, but the news has also been positively received by customers around the world, including New Zealand and Malta”.

An initial container is due to arrive in New Zealand to be trialled by leading supermarket chain Countdown, which already stocks BanaBay bananas. A further container is heading for the United States and O’Sullivan confirms that there is also an opportunity to supply pineapples to wholesale partner Mafimex in Malta.

BanaBay pineapples currently have Global GAP status, with further ethical and sustainable accreditations in prospect to bring them in line with the other BanaBay produce.

For more information:
Mark O’Sullivan
BanaBay Ltd.
Tel: +44 0121 392 8750
Email: [email protected]
www.banabay.com

Publication date: 4/11/2014


FreshPlaza.com

BanaBay announces popular addition to tropical fruit portfolio

BanaBay announces popular addition to tropical fruit portfolio

BanaBay the premium brand of Ecuadorian bananas has expanded its portfolio to include pineapples. The BanaBay pineapples will be of MD2 Golden variety and will be sourced from plantations in Ecuador, where BanaBay will have its own dedicated hectares. This will enable BanaBay to control the size, colour, brix and acidity of the fruit, whilst delivering the same direct sourcing advantages to customers, ensuring consistency of quality and continuity of supply.

UK headquartered BanaBay made the decision to source pineapples following the launch of BanaBay in the US, where, according to President of North America Operations Tom Burke, there is high demand for the fruit.

Commenting on the move, BanaBay Managing Director Mark O’Sullivan said: “We are very excited about the start of our pineapple business; the introduction of this new line was initially driven by our commitment to supporting Tom Burke and his team in developing the US market, but the news has also been positively received by customers around the world, including New Zealand and Malta”.

An initial container is due to arrive in New Zealand to be trialled by leading supermarket chain Countdown, which already stocks BanaBay bananas. A further container is heading for the United States and O’Sullivan confirms that there is also an opportunity to supply pineapples to wholesale partner Mafimex in Malta.

BanaBay pineapples currently have Global GAP status, with further ethical and sustainable accreditations in prospect to bring them in line with the other BanaBay produce.

For more information:
Mark O’Sullivan
BanaBay Ltd.
Tel: +44 0121 392 8750
Email: [email protected]
www.banabay.com

Publication date: 4/11/2014


FreshPlaza.com

“Nadercott becomes more popular every year”

“Nadercott becomes more popular every year”

In November 2013 wholesaler Fruit Vandepoel started marketing Clementines under the brand Magique. Wim van de Poel explains about the selling process until now.
“All of our Magique citrus comes from Spain. We always start with the Clemenules variety, as soon the colour and taste are optimal. Then we started with the Clemenvilla’s. The taste was very good this year. They had a high brix level and a lot of juice.”

The first Clementines had a very difficult colouring process, because of only a small difference in day and night-time temperatures. “A nice colour comes during a warm day, and a cool night.”

Nadercott
“Clemenules and Clemenvilla’s season is now over and we started with the variety Nadercott,” he said. Nadercott is a variety that is proven more and more popular with our clients. The taste is great and they have a nice colour. Besides that, they are easy to peel. When it comes to waiting for the right moment to harvest, we are more aware than other brands.”

Oranges
“For oranges, we’ve started with the variety Navelina and since last week with Navel-Late. The latter is the most asked for and tasty orange,” he reckons. Regarding prices, we are about on the same level as last year, which goes for the oranges as Clementines. We try to keep the price as stable as we can, by offering a consistently high quality product.”

“To sum up: starting and stopping with varieties on the right time, will be more important in the future. That’s why the brand will be positively incorporated into the range“.

For more information:
Wim Vandepoel
Fruit Vandepoel Bvba
Molenbergstraat 11
3470 Kortenaken – België
Tel.: +32 (0) 11 58 71 47
Fax: +32 (0) 11 58 17 46

Sales Mabru
Werkhuizenkaai 22/23 – Hall D
1000 Brussel – België
Tel.: +32 (0) 2 241 17 20
Fax: +32 (0) 2 216 83 71
[email protected]
www.fruitvandepoel.be

Publication date: 2/13/2014


FreshPlaza.com

Wegmans: Store-Brand Almond Butter Most Popular

ROCHESTER, N.Y. — Wegmans Organic Almond butter has emerged as the most popular nut butter in a new line that also includes Cashew and Tahini butters, said Mary Ellen Burris, senior vice president of consumer affairs for Wegmans, in a Fresh Stories blog post.

“The 16 oz. jar contains just ground organic dry roasted unblanched almonds that are gluten-free, lactose, free and vegan,” according to Burris who attributes the popularity to almonds’ heart healthy image and low saturated fat levels.


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The butters are merchandised in Wegmans’ Nature’s Marketplace, are unsalted and come in chunky and smooth versions.

Gourmet sweets are likewise a hit with shoppers, including Wegmans festively wrapped Dark Chocolate with Cinnamon Glazed Pecans, Dark Chocolate with White Peppermint and Dark Chocolate with Sea Salt Toffee 3-ounce candy bars with 61% Cacao, said Burris.

Read more: Wegmans Passes Down Lower Prices

Borrowing from these flavors is Wegmans Under the Boardwalk premium caramel ice cream with sea salt caramel swirls and caramel truffles.

“If you’ve fallen for the flavor of our chocolate bars, then you’ll love our Wegmans Under The Boardwalk premium ice cream,” said Burris. “Another indulgent product in this premium ice cream line is the new Cinnamon flavor…good on apple pie.”

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