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Price Chopper Creates Shopper/Digital Marketing Dept.

SCHENECTADY, N.Y. — Price Chopper Supermarkets here Thursday announced the creation of a Shopper and Digital Marketing Department that will concentrate exclusively on building shopper marketing programs and leading the company’s digital strategy. 


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This department will be headed up by Heidi Reale, director of shopper and digital marketing. The Shopper and Digital Marketing team includes Maritza Santos, senior shopper marketing coordinator; Meagan Handford, brand marketing manager; and Megan Finin, digital marketing coordinator.

The team will focus on building incremental sales and customer loyalty through comprehensive marketing and merchandising programs for key selling occasions and themes; it will use the company’s digital properties and traditional marketing vehicles. 

Read more: Marketing, IT Form Tech Tag Team

In her new role, Reale will be responsible for directing all shopper marketing programs and advancing Price Chopper’s digital strategy, asset development and execution. Reale has been with the company since 1984 and has held numerous positions in marketing, consumer research and e-commerce. 

Santos will coordinate shopper marketing programs with Price Chopper’s consumer packaged goods partners; she has been with the company since 2008 most recently as marketing coordinator. Handford, who has been with the company since 2004, most recently as brand manager,  will work with Price Chopper’s CPG partners to develop shopper marketing plans designed work in synergy with Price Chopper’s overall brand strategy. Finin will coordinate all digital marketing for Price Chopper; she has been with the company since 2011, most recently as marketing coordinator.   

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Price access helps Safeway employees cut health costs

Safeway employees with access to reference-based pricing for health care laboratory services spent less for the services than employees without the same information, according to a joint study conducted by Safeway and Cigna Corp.

With access to an online shopping tool that showed information about the cost, location and type of lab services in their geographic area using a reference-based pricing tool, Safeway employees were able to find lower costs for lab services than another group without the reference-based pricing benefit, the study found.

Dr. Kent L. Bradley, SVP and chief medical officer for Pleasanton, Calif.-based Safeway, said, “Thoughtful application of reference pricing warrants consideration as a mechanism to improve value in health care and help individuals reduce their costs for certain services.”

Reference-based pricing is a benefit design that sets a maximum contribution, or reference price, from a health plan to pay for a particular service — in this case lab services. According to Cigna, Bloomfield, Conn., some employers see this type of benefit design as a way to incentivize employees to consider the price of services when making health care decisions; employees also save money when they choose services at or below a reference price, Cigna noted.

According to Jackie Aube, Cigna’s VP for product, “The goal of reference-based pricing is to help individuals become smarter health care consumers by giving them the opportunity to choose health care services at the best price without compromising quality. The education and online tools that health plans and employers offer can help individuals make more informed decisions.”

The study involved two groups of employees enrolled in a Cigna health plan — one comprised of Safeway employees with access to reference-based pricing benefits for lab services, the other comprised of employees at various companies who worked in the same area and received the same lab services as Safeway employees but did not have the same benefit.

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Price Chopper appoints Taylor to HR role

Golub Corp., parent of the Price Chopper chain, said Tuesday that Leo Taylor has been hired into the position of SVP of human resources, reporting directly to Scott Grimmett, EVP and COO.

Leo TaylorIn his new position, Taylor will be responsible for teammate relations, talent management, training, human resources information systems, compensation, benefits and communication for the 134-store chain. He comes to Price Chopper with more than 25 years of experience with Dunkin’ Donuts National DCP, TopBuildingJobs.com, Pulte Homes, Aetna and Frito Lay. Most recently, he served as COO of Dunkin’ Donuts National DCP.

Taylor holds a master’s degree in industrial and labor relations from the College of Business & Economics and a bachelor’s degree in political science, both from West Virginia University. He will be relocating to the Capital District shortly with his wife, Kitzi and son Blanton. Additionally, Leo has two grown children, Grant and Kalli.

Based in Schenectady, N.Y., Golub Corp. owns and operates 134 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire.

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Ecuador raises banana price 9%

Ecuador raises banana price 9%

A box of Ecuadorian bananas for export will cost $ 6.55 in 2015, said the Ministry of Agriculture of Ecuador.

The new price, 9% higher than the current $ 6, was set by Ministerial Agreement and approved Thursday and will come into force from January 1 until December 31 next year.

Ecuador, the leading exporter of bananas and the fourth largest producer in the world, sold a total of 253 million boxes of bananas in 2013, 5 million more than in 2012, which totalled 248 million, according to official data.

In 2014, the Association of Banana Exporters of Ecuador (AEBE) expect to export 290 million boxes of bananas, representing a record against the major peak of exports achieved in 2011, which was 283 million boxes. The main buyers of the Ecuadorian fruit are the United States and Europe.

Ecuador last July reached an agreement with the EU, but is awaiting final approval of documents by the Ecuadorian legislature and of the Council and the European Parliament for its entry to be put into force.

Publication date: 11/28/2014


FreshPlaza.com

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Sprouts taking long-term approach to pricing

Sprouts Farmers Market looks at pricing as a long-term proposition rather than responding quickly to competitive changes, chain executives told analysts in a conference call.

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Apollo Capital Management, the private equity firm that’s the largest investor in Sprouts Farmers Market, is selling another chunk of its stake.

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Supermarket News

Gallery: Dahl’s bankruptcy, Price Chopper rebrand and more trending stories

Sprouts taking long-term approach to pricing

Sprouts Farmers Market looks at pricing as a long-term proposition rather than responding quickly to competitive changes, chain executives told analysts in a conference call.

Read the full story

Apollo Capital Management, the private equity firm that’s the largest investor in Sprouts Farmers Market, is selling another chunk of its stake.

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Supermarket News

Gallery: Dahl’s bankruptcy, Price Chopper rebrand and more trending stories

Sprouts taking long-term approach to pricing

Sprouts Farmers Market looks at pricing as a long-term proposition rather than responding quickly to competitive changes, chain executives told analysts in a conference call.

Read the full story

Apollo Capital Management, the private equity firm that’s the largest investor in Sprouts Farmers Market, is selling another chunk of its stake.

Read the full story

More

Supermarket News

Gallery: Dahl’s bankruptcy, Price Chopper rebrand and more trending stories

Sprouts taking long-term approach to pricing

Sprouts Farmers Market looks at pricing as a long-term proposition rather than responding quickly to competitive changes, chain executives told analysts in a conference call.

Read the full story

Apollo Capital Management, the private equity firm that’s the largest investor in Sprouts Farmers Market, is selling another chunk of its stake.

Read the full story

More

Supermarket News

Gallery: Dahl’s bankruptcy, Price Chopper rebrand and more trending stories

Sprouts taking long-term approach to pricing

Sprouts Farmers Market looks at pricing as a long-term proposition rather than responding quickly to competitive changes, chain executives told analysts in a conference call.

Read the full story

Apollo Capital Management, the private equity firm that’s the largest investor in Sprouts Farmers Market, is selling another chunk of its stake.

Read the full story

More

Supermarket News

Gallery: Dahl’s bankruptcy, Price Chopper rebrand and more trending stories

Sprouts taking long-term approach to pricing

Sprouts Farmers Market looks at pricing as a long-term proposition rather than responding quickly to competitive changes, chain executives told analysts in a conference call.

Read the full story

Apollo Capital Management, the private equity firm that’s the largest investor in Sprouts Farmers Market, is selling another chunk of its stake.

Read the full story

More

Supermarket News

Gallery: Dahl’s bankruptcy, Price Chopper rebrand and more trending stories

Sprouts taking long-term approach to pricing

Sprouts Farmers Market looks at pricing as a long-term proposition rather than responding quickly to competitive changes, chain executives told analysts in a conference call.

Read the full story

Apollo Capital Management, the private equity firm that’s the largest investor in Sprouts Farmers Market, is selling another chunk of its stake.

Read the full story

More

Supermarket News

Price Chopper undergoes redesign, changes name to ‘Market 32′

The Golub Corp., the parent company of the grocery chain Price Chopper, unveiled a new name and banner for its stores on Nov.11.

Now known as “Market 32″ to reflect the chain’s founding in 1932, the new stores will begin rolling out across the chain’s six-state region this spring, promising change for its customers through modernized stores, as well as new services and products.

market32

“Market 32 represents the next leap forward for our company,” said Neil Golub, Price Chopper’s executive chairman of the board. “We have evolved from the Public Service Market to Central Market to Price Chopper by responding to customers’ changing needs over time and Market 32 is the next natural progression for us.”

Initially, three Price Chopper stores will be converted into Market 32 stores, including Shopper’s World in Clifton Park, NY, Wilton, NY, and Pittsfield, MA. The first “ground up” Market 32 was set to begin construction in Sutton, MA, on Nov. 12. A second wave of conversions will begin over the next 18 months and encompass another 10-15 stores.

 

Over half of the 135-store chain will be converted within five years, totaling more than $ 300 million in the redesign investment.

“Market 32 combines what we are hearing from our customers and what we are learning at Market Bistro with some of the best thinking in the retail industry, and will focus on delivering a distinctively different shopping experience to our customers,” Jerel Golub, Price Chopper’s president and chief executive officer, said in a press release. “Our stores will meet customers’ needs today and for decades to come. Most importantly, though, we will continue to offer great value for great food and service.”

The new stores will have expanded foodservice options, an enhanced product mix and a re-emphasis on customer service. More details about the many differences in the new concept will be unveiled in the coming months as store conversions begin.

 

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Price Chopper undergoes redesign, changes name to ‘Market 32′

The Golub Corp., the parent company of the grocery chain Price Chopper, unveiled a new name and banner for its stores on Nov.11.

Now known as “Market 32″ to reflect the chain’s founding in 1932, the new stores will begin rolling out across the chain’s six-state region this spring, promising change for its customers through modernized stores, as well as new services and products.

market32

“Market 32 represents the next leap forward for our company,” said Neil Golub, Price Chopper’s executive chairman of the board. “We have evolved from the Public Service Market to Central Market to Price Chopper by responding to customers’ changing needs over time and Market 32 is the next natural progression for us.”

Initially, three Price Chopper stores will be converted into Market 32 stores, including Shopper’s World in Clifton Park, NY, Wilton, NY, and Pittsfield, MA. The first “ground up” Market 32 was set to begin construction in Sutton, MA, on Nov. 12. A second wave of conversions will begin over the next 18 months and encompass another 10-15 stores.

 

Over half of the 135-store chain will be converted within five years, totaling more than $ 300 million in the redesign investment.

“Market 32 combines what we are hearing from our customers and what we are learning at Market Bistro with some of the best thinking in the retail industry, and will focus on delivering a distinctively different shopping experience to our customers,” Jerel Golub, Price Chopper’s president and chief executive officer, said in a press release. “Our stores will meet customers’ needs today and for decades to come. Most importantly, though, we will continue to offer great value for great food and service.”

The new stores will have expanded foodservice options, an enhanced product mix and a re-emphasis on customer service. More details about the many differences in the new concept will be unveiled in the coming months as store conversions begin.

 

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

SN Price Check: Peapod wins click-and-collect confrontation with Roche Bros.

A 20-SKU basket shopped for online via Peapod’s curbside pickup service at Stop & Shop, which requires a minimum order of $ 60, was less expensive than the same basket purchased for store pickup at Roche Bros., during two weeks of a three-week collection period in Westborough, Mass. Factoring into the totals are a $ 2.95 Peapod service charge and $ 6.95 charge at Roche Bros. Source: Brand View FREE PDF Dowload the pdf of this SN Price Check installment Suggested …

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Supermarket News

SN Price Check: Peapod wins click-and-collect confrontation with Roche Bros.

A 20-SKU basket shopped for online via Peapod’s curbside pickup service at Stop & Shop, which requires a minimum order of $ 60, was less expensive than the same basket purchased for store pickup at Roche Bros., during two weeks of a three-week collection period in Westborough, Mass. Factoring into the totals are a $ 2.95 Peapod service charge and $ 6.95 charge at Roche Bros. Source: Brand View FREE PDF Dowload the pdf of this SN Price Check installment Suggested …

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

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Supermarket News

SN Price Check: Peapod wins click-and-collect confrontation with Roche Bros.

A 20-SKU basket shopped for online via Peapod’s curbside pickup service at Stop & Shop, which requires a minimum order of $ 60, was less expensive than the same basket purchased for store pickup at Roche Bros., during two weeks of a three-week collection period in Westborough, Mass. Factoring into the totals are a $ 2.95 Peapod service charge and $ 6.95 charge at Roche Bros. Source: Brand View FREE PDF Dowload the pdf of this SN Price Check installment Suggested …

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.

Supermarket News

SN Price Check: Peapod wins click-and-collect confrontation with Roche Bros.

A 20-SKU basket shopped for online via Peapod’s curbside pickup service at Stop & Shop, which requires a minimum order of $ 60, was less expensive than the same basket purchased for store pickup at Roche Bros., during two weeks of a three-week collection period in Westborough, Mass. Factoring into the totals are a $ 2.95 Peapod service charge and $ 6.95 charge at Roche Bros. Source: Brand View FREE PDF Dowload the pdf of this SN Price Check installment Suggested …

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

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SN Price Check: Walmart wins in Windy City

Walmart stood out in Chicago for price while Meijer dominated the Store Appearance and Ease of Shopping categories during mystery shops conducted during the weeks of Aug. 11, Aug. 25 and Sept. 8. A Target and Jewel-Osco store were also involved in the SN Price Check. Source: Brand View and RetailData FREE PDF SN Price Check’s 20-SKU Item Price Comparison for Chicago Suggested Categories More from Supermarketnews Latest …

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

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Supermarket News

SN Price Check: Walmart wins in Windy City

Walmart stood out in Chicago for price while Meijer dominated the Store Appearance and Ease of Shopping categories during mystery shops conducted during the weeks of Aug. 11, Aug. 25 and Sept. 8. A Target and Jewel-Osco store were also involved in the SN Price Check. Source: Brand View and RetailData FREE PDF SN Price Check’s 20-SKU Item Price Comparison for Chicago Suggested Categories More from Supermarketnews Latest …

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

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