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Wegmans, Hy-Vee promote cheese plates

To assist customers entertaining over the holidays, retailers are advertising cheeses, cheese kits and cheese boards.

The latest issue of Wegmans Menu Magazine, also available online, gives suggestions for building a cheese tray using one soft ripened cheese, one hard cheese, one washed cheese and one blue cheese, along with pairings like almonds, sausage bites and wine.

Time-crunched customers can also order cheese trays from the retailer. The Holiday Cheese Quartet includes two new French cheeses — the Bourbon-washed Pie d’Angloys and the Cremeux de Bourgogne — from Wegmans’ cheese caves and an Organic Fourme d’Ambert and Organic Gouda.

Hy-Vee is promoting topped Brie kits in its weekly ad.

Haggen Northwest Fresh has packaged cheese boards that also include extras like nuts, spreads and fruit. The boards come in three themes: Brie Lover’s Dream, Cheddar Flavor Flight and Savory & Sweet.

Suggested Categories More from Supermarket News

Supermarket News

Wegmans, Hy-Vee promote cheese plates

To assist customers entertaining over the holidays, retailers are advertising cheeses, cheese kits and cheese boards.

The latest issue of Wegmans Menu Magazine, also available online, gives suggestions for building a cheese tray using one soft ripened cheese, one hard cheese, one washed cheese and one blue cheese, along with pairings like almonds, sausage bites and wine.

Time-crunched customers can also order cheese trays from the retailer. The Holiday Cheese Quartet includes two new French cheeses — the Bourbon-washed Pie d’Angloys and the Cremeux de Bourgogne — from Wegmans’ cheese caves and an Organic Fourme d’Ambert and Organic Gouda.

Hy-Vee is promoting topped Brie kits in its weekly ad.

Haggen Northwest Fresh has packaged cheese boards that also include extras like nuts, spreads and fruit. The boards come in three themes: Brie Lover’s Dream, Cheddar Flavor Flight and Savory & Sweet.

Suggested Categories More from Supermarket News

Supermarket News

Wegmans, Hy-Vee promote cheese plates

To assist customers entertaining over the holidays, retailers are advertising cheeses, cheese kits and cheese boards.

The latest issue of Wegmans Menu Magazine, also available online, gives suggestions for building a cheese tray using one soft ripened cheese, one hard cheese, one washed cheese and one blue cheese, along with pairings like almonds, sausage bites and wine.

Time-crunched customers can also order cheese trays from the retailer. The Holiday Cheese Quartet includes two new French cheeses — the Bourbon-washed Pie d’Angloys and the Cremeux de Bourgogne — from Wegmans’ cheese caves and an Organic Fourme d’Ambert and Organic Gouda.

Hy-Vee is promoting topped Brie kits in its weekly ad.

Haggen Northwest Fresh has packaged cheese boards that also include extras like nuts, spreads and fruit. The boards come in three themes: Brie Lover’s Dream, Cheddar Flavor Flight and Savory & Sweet.

Suggested Categories More from Supermarket News

Supermarket News

Wegmans, Hy-Vee promote cheese plates

To assist customers entertaining over the holidays, retailers are advertising cheeses, cheese kits and cheese boards.

The latest issue of Wegmans Menu Magazine, also available online, gives suggestions for building a cheese tray using one soft ripened cheese, one hard cheese, one washed cheese and one blue cheese, along with pairings like almonds, sausage bites and wine.

Time-crunched customers can also order cheese trays from the retailer. The Holiday Cheese Quartet includes two new French cheeses — the Bourbon-washed Pie d’Angloys and the Cremeux de Bourgogne — from Wegmans’ cheese caves and an Organic Fourme d’Ambert and Organic Gouda.

Hy-Vee is promoting topped Brie kits in its weekly ad.

Haggen Northwest Fresh has packaged cheese boards that also include extras like nuts, spreads and fruit. The boards come in three themes: Brie Lover’s Dream, Cheddar Flavor Flight and Savory & Sweet.

Suggested Categories More from Supermarket News

Supermarket News

Wegmans, Hy-Vee promote cheese plates

To assist customers entertaining over the holidays, retailers are advertising cheeses, cheese kits and cheese boards.

The latest issue of Wegmans Menu Magazine, also available online, gives suggestions for building a cheese tray using one soft ripened cheese, one hard cheese, one washed cheese and one blue cheese, along with pairings like almonds, sausage bites and wine.

Time-crunched customers can also order cheese trays from the retailer. The Holiday Cheese Quartet includes two new French cheeses — the Bourbon-washed Pie d’Angloys and the Cremeux de Bourgogne — from Wegmans’ cheese caves and an Organic Fourme d’Ambert and Organic Gouda.

Hy-Vee is promoting topped Brie kits in its weekly ad.

Haggen Northwest Fresh has packaged cheese boards that also include extras like nuts, spreads and fruit. The boards come in three themes: Brie Lover’s Dream, Cheddar Flavor Flight and Savory & Sweet.

Suggested Categories More from Supermarket News

Supermarket News

Wegmans, Hy-Vee promote cheese plates

To assist customers entertaining over the holidays, retailers are advertising cheeses, cheese kits and cheese boards.

The latest issue of Wegmans Menu Magazine, also available online, gives suggestions for building a cheese tray using one soft ripened cheese, one hard cheese, one washed cheese and one blue cheese, along with pairings like almonds, sausage bites and wine.

Time-crunched customers can also order cheese trays from the retailer. The Holiday Cheese Quartet includes two new French cheeses — the Bourbon-washed Pie d’Angloys and the Cremeux de Bourgogne — from Wegmans’ cheese caves and an Organic Fourme d’Ambert and Organic Gouda.

Hy-Vee is promoting topped Brie kits in its weekly ad.

Haggen Northwest Fresh has packaged cheese boards that also include extras like nuts, spreads and fruit. The boards come in three themes: Brie Lover’s Dream, Cheddar Flavor Flight and Savory & Sweet.

Suggested Categories More from Supermarket News

Supermarket News

HAB invests millions of dollars to promote health benefits of Hass avocados

The conversation about healthy food choices is “pervasive among most Americans” who generally recognize that “fruits and vegetables are building blocks for a healthy diet,” said Emiliano Escobedo, executive director of the Hass Avocado Board in Irvine, CA. Yet “despite what we all know,” studies show that most Americans are still not yet consuming as many fruits and vegetables as suggested by dietary guidelines and continue over-consuming sodium, sugar and saturated fat.

“Unfortunately, today in the United States, one-third of adults in our society are categorized as obese and another one-third as overweight,” Escobedo told The Produce News.05-MexAvos-HAB-Emiliano-EscEmiliano Escobedo “That is a serious issue because obesity is related to conditions like stroke and heart disease, type II diabetes and cancer, some of the leading causes of preventable death.”

Because of the exceptional health benefits of Hass avocados, “we see this as an opportunity,” he said.

There is “clearly a need to educate Americans on the link between diet and disease,” he said. “There is room for growth in the consumption of fruits and vegetables,” including avocados, and “we think that avocados have nutritional properties that can help Americans live a better life, so we want to leverage that.”

Avocado consumption in the United States has been rising dramatically in the last few years, but there is still much room for growth.

HAB studies have shown that consumers buy avocados for two principal reasons: they like the taste and they recognize the health benefits. “Those are the two main drivers,” Escobedo said.

HAB focuses most of its efforts and most of its funding on  additional scientific research into the health benefits of avocados and on promotional programs to increase consumer awareness of those benefits.

“We have invested nearly $ 5 million in nutrition research in the areas of heart health, weight management, diabetes and healthy living” and developed a promotional program called Love One Today, backed by a multi-million dollar budget, to promote the research findings and increase consumer awareness of the benefits of including Hass avocados in the diet on a regular basis can bring.

Recently published clinical trials by University of California at Los Angeles and Loma Linda University found that adding avocados to a meal helps reduce inflation markers and that adding avocados to lunch “reduces hunger for a longer period of time,” leading to less snacking and, therefore, reduced total calorie intake, he said.

The most recently published study, by Ohio State University, “found that avocados boost the absorption of nutrients and antioxidants that are found in products that are consumed with avocados.” Eating avocados with tomatoes, for example, boosts the body’s consumption of the antioxidants in tomatoes by a factor of 10. “So avocados are definitely a nutrient booster,” Escobedo said.

Current studies, one at Penn State and one at Tufts University, are looking at such things as the potential of avocados in the diet to reduce bad cholesterol levels in the body and to improve cognitive function among older population, he said.

The research “is generating a lot of media attention,” both consumer media and publications targeted to dieticians and other health professionals. Through the efforts of HAB, “we have obtained hundreds of millions of impressions” in various health and fitness publications in the United States as well as on radio and television, Escobedo said, emphasizing that this is editorial coverage, not paid advertisement. Studies to track the influence of those impressions on consumer attitudes demonstrates that “they are becoming more aware of the benefits of avocados, and as a result, we are seeing demand increase.”

It is not HAB alone that is leveraging the health message for Hass avocados, he said. Other stakeholders are doing so as well, including Avocados from Mexico and other industry organizations representing all other major sources of Hass avocados marketed in the United States.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

HAB spends millions of dollars to promote health benefits of Hass avocados

The conversation about healthy food choices is “pervasive among most Americans” who generally recognize that “fruits and vegetables are building blocks for a healthy diet,” said Emiliano Escobedo, executive director of the Hass Avocado Board in Irvine, CA. Yet “despite what we all know,” studies show that most Americans are still not yet consuming as many fruits and vegetables as suggested by dietary guidelines and continue over-consuming sodium, sugar and saturated fat.

“Unfortunately, today in the United States, one-third of adults in our society are categorized as obese and another one-third as overweight,” Escobedo told The Produce News.05-MexAvos-HAB-Emiliano-EscEmiliano Escobedo “That is a serious issue because obesity is related to conditions like stroke and heart disease, type II diabetes and cancer, some of the leading causes of preventable death.”

Because of the exceptional health benefits of Hass avocados, “we see this as an opportunity,” he said.

There is “clearly a need to educate Americans on the link between diet and disease,” he said. “There is room for growth in the consumption of fruits and vegetables,” including avocados, and “we think that avocados have nutritional properties that can help Americans live a better life, so we want to leverage that.”

Avocado consumption in the United States has been rising dramatically in the last few years, but there is still much room for growth.

HAB studies have shown that consumers buy avocados for two principal reasons: they like the taste and they recognize the health benefits. “Those are the two main drivers,” Escobedo said.

HAB focuses most of its efforts and most of its funding on  additional scientific research into the health benefits of avocados and on promotional programs to increase consumer awareness of those benefits.

“We have invested nearly $ 5 million in nutrition research in the areas of heart health, weight management, diabetes and healthy living” and developed a promotional program called Love One Today, backed by a multi-million dollar budget, to promote the research findings and increase consumer awareness of the benefits of including Hass avocados in the diet on a regular basis can bring.

Recently published clinical trials by University of California at Los Angeles and Loma Linda University found that adding avocados to a meal helps reduce inflation markers and that adding avocados to lunch “reduces hunger for a longer period of time,” leading to less snacking and, therefore, reduced total calorie intake, he said.

The most recently published study, by Ohio State University, “found that avocados boost the absorption of nutrients and antioxidants that are found in products that are consumed with avocados.” Eating avocados with tomatoes, for example, boosts the body’s consumption of the antioxidants in tomatoes by a factor of 10. “So avocados are definitely a nutrient booster,” Escobedo said.

Current studies, one at Penn State and one at Tufts University, are looking at such things as the potential of avocados in the diet to reduce bad cholesterol levels in the body and to improve cognitive function among older population, he said.

The research “is generating a lot of media attention,” both consumer media and publications targeted to dieticians and other health professionals. Through the efforts of HAB, “we have obtained hundreds of millions of impressions” in various health and fitness publications in the United States as well as on radio and television, Escobedo said, emphasizing that this is editorial coverage, not paid advertisement. Studies to track the influence of those impressions on consumer attitudes demonstrates that “they are becoming more aware of the benefits of avocados, and as a result, we are seeing demand increase.”

It is not HAB alone that is leveraging the health message for Hass avocados, he said. Other stakeholders are doing so as well, including Avocados from Mexico and other industry organizations representing all other major sources of Hass avocados marketed in the United States.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

HAB spends millions of dollars to promote health benefits of Hass avocados

The conversation about healthy food choices is “pervasive among most Americans” who generally recognize that “fruits and vegetables are building blocks for a healthy diet,” said Emiliano Escobedo, executive director of the Hass Avocado Board in Irvine, CA. Yet “despite what we all know,” studies show that most Americans are still not yet consuming as many fruits and vegetables as suggested by dietary guidelines and continue over-consuming sodium, sugar and saturated fat.

“Unfortunately, today in the United States, one-third of adults in our society are categorized as obese and another one-third as overweight,” Escobedo told The Produce News.05-MexAvos-HAB-Emiliano-EscEmiliano Escobedo “That is a serious issue because obesity is related to conditions like stroke and heart disease, type II diabetes and cancer, some of the leading causes of preventable death.”

Because of the exceptional health benefits of Hass avocados, “we see this as an opportunity,” he said.

There is “clearly a need to educate Americans on the link between diet and disease,” he said. “There is room for growth in the consumption of fruits and vegetables,” including avocados, and “we think that avocados have nutritional properties that can help Americans live a better life, so we want to leverage that.”

Avocado consumption in the United States has been rising dramatically in the last few years, but there is still much room for growth.

HAB studies have shown that consumers buy avocados for two principal reasons: they like the taste and they recognize the health benefits. “Those are the two main drivers,” Escobedo said.

HAB focuses most of its efforts and most of its funding on  additional scientific research into the health benefits of avocados and on promotional programs to increase consumer awareness of those benefits.

“We have invested nearly $ 5 million in nutrition research in the areas of heart health, weight management, diabetes and healthy living” and developed a promotional program called Love One Today, backed by a multi-million dollar budget, to promote the research findings and increase consumer awareness of the benefits of including Hass avocados in the diet on a regular basis can bring.

Recently published clinical trials by University of California at Los Angeles and Loma Linda University found that adding avocados to a meal helps reduce inflation markers and that adding avocados to lunch “reduces hunger for a longer period of time,” leading to less snacking and, therefore, reduced total calorie intake, he said.

The most recently published study, by Ohio State University, “found that avocados boost the absorption of nutrients and antioxidants that are found in products that are consumed with avocados.” Eating avocados with tomatoes, for example, boosts the body’s consumption of the antioxidants in tomatoes by a factor of 10. “So avocados are definitely a nutrient booster,” Escobedo said.

Current studies, one at Penn State and one at Tufts University, are looking at such things as the potential of avocados in the diet to reduce bad cholesterol levels in the body and to improve cognitive function among older population, he said.

The research “is generating a lot of media attention,” both consumer media and publications targeted to dieticians and other health professionals. Through the efforts of HAB, “we have obtained hundreds of millions of impressions” in various health and fitness publications in the United States as well as on radio and television, Escobedo said, emphasizing that this is editorial coverage, not paid advertisement. Studies to track the influence of those impressions on consumer attitudes demonstrates that “they are becoming more aware of the benefits of avocados, and as a result, we are seeing demand increase.”

It is not HAB alone that is leveraging the health message for Hass avocados, he said. Other stakeholders are doing so as well, including Avocados from Mexico and other industry organizations representing all other major sources of Hass avocados marketed in the United States.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

HAB spends millions of dollars to promote health benefits of Hass avocados

The conversation about healthy food choices is “pervasive among most Americans” who generally recognize that “fruits and vegetables are building blocks for a healthy diet,” said Emiliano Escobedo, executive director of the Hass Avocado Board in Irvine, CA. Yet “despite what we all know,” studies show that most Americans are still not yet consuming as many fruits and vegetables as suggested by dietary guidelines and continue over-consuming sodium, sugar and saturated fat.

“Unfortunately, today in the United States, one-third of adults in our society are categorized as obese and another one-third as overweight,” Escobedo told The Produce News.05-MexAvos-HAB-Emiliano-EscEmiliano Escobedo “That is a serious issue because obesity is related to conditions like stroke and heart disease, type II diabetes and cancer, some of the leading causes of preventable death.”

Because of the exceptional health benefits of Hass avocados, “we see this as an opportunity,” he said.

There is “clearly a need to educate Americans on the link between diet and disease,” he said. “There is room for growth in the consumption of fruits and vegetables,” including avocados, and “we think that avocados have nutritional properties that can help Americans live a better life, so we want to leverage that.”

Avocado consumption in the United States has been rising dramatically in the last few years, but there is still much room for growth.

HAB studies have shown that consumers buy avocados for two principal reasons: they like the taste and they recognize the health benefits. “Those are the two main drivers,” Escobedo said.

HAB focuses most of its efforts and most of its funding on  additional scientific research into the health benefits of avocados and on promotional programs to increase consumer awareness of those benefits.

“We have invested nearly $ 5 million in nutrition research in the areas of heart health, weight management, diabetes and healthy living” and developed a promotional program called Love One Today, backed by a multi-million dollar budget, to promote the research findings and increase consumer awareness of the benefits of including Hass avocados in the diet on a regular basis can bring.

Recently published clinical trials by University of California at Los Angeles and Loma Linda University found that adding avocados to a meal helps reduce inflation markers and that adding avocados to lunch “reduces hunger for a longer period of time,” leading to less snacking and, therefore, reduced total calorie intake, he said.

The most recently published study, by Ohio State University, “found that avocados boost the absorption of nutrients and antioxidants that are found in products that are consumed with avocados.” Eating avocados with tomatoes, for example, boosts the body’s consumption of the antioxidants in tomatoes by a factor of 10. “So avocados are definitely a nutrient booster,” Escobedo said.

Current studies, one at Penn State and one at Tufts University, are looking at such things as the potential of avocados in the diet to reduce bad cholesterol levels in the body and to improve cognitive function among older population, he said.

The research “is generating a lot of media attention,” both consumer media and publications targeted to dieticians and other health professionals. Through the efforts of HAB, “we have obtained hundreds of millions of impressions” in various health and fitness publications in the United States as well as on radio and television, Escobedo said, emphasizing that this is editorial coverage, not paid advertisement. Studies to track the influence of those impressions on consumer attitudes demonstrates that “they are becoming more aware of the benefits of avocados, and as a result, we are seeing demand increase.”

It is not HAB alone that is leveraging the health message for Hass avocados, he said. Other stakeholders are doing so as well, including Avocados from Mexico and other industry organizations representing all other major sources of Hass avocados marketed in the United States.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Meijer, Festival Foods promote pumpkin for fall

Starbucks isn’t the only one breaking out the pumpkin flavor early this year. Retailers from Haggen to Whole Foods are trying to get customers excited about fall with special products and recipes.

Meijer brought back its limited edition Purple Cow Pumpkin Pie ice cream, much to the delight of Facebook fans.

At a Harvest Celebration Sept. 13, Haggen offered pumpkin bakery treats and pumpkin beers.

Festival Foods posted recipes for six pumpkin desserts on Pinterest.

As part of its weekly menu suggestions, Whole Foods included Haitian pumpkin soup.

With Americans going crazy for anything pumpkin-flavored — from beer to Oreos, according to the Washington Post’s Wonkblog — it’s no surprise retailers want to get in on the action.



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Supermarket News

Regional poly bags to promote locally grown produce

Black Gold Farms has recently kicked off its 2014 summer red potato harvest with its popular locally grown programs. The programs correspond with Black Gold Farms’ harvesting schedule, which starts in Texas and transitions through additional growing regions including Georgia and the Mississippi Delta before heading north into Indiana and the Red River Valley.Texas

Unique five-pound poly bags have been developed for each specific region that features local imagery and messaging that will resonate with local consumers. In addition to on-pack messaging, there is also the opportunity for retailers to develop regionally specific campaigns and customizable point-of-sale materials to emphasize in-store product displays, as well as geo-targeted social media campaigns.

Black Gold Farms’ strategic network of farms has allowed it to meet the demand from retailers and consumers for locally grown produce, including red potatoes. These locally grown programs have increased Black Gold Farms’ overall sustainability efforts with reduced food miles and keeping as much business local as possible.

“With the benefit of being the only potato grower and packer with our unique geographic diversity, we are able to provide a distinctive and exciting locally grown program for summer red potatoes,” Leah Brakke, director of marketing for Black Gold Farms, said in a press release. “We see this as a huge opportunity for our retail customers to showcase local product and packaging that they can take pride in. Every location is different, and we want to capture that essence as much as we can.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Regional poly bags to promote locally grown produce

Black Gold Farms has recently kicked off its 2014 summer red potato harvest with its popular locally grown programs. The programs correspond with Black Gold Farms’ harvesting schedule, which starts in Texas and transitions through additional growing regions including Georgia and the Mississippi Delta before heading north into Indiana and the Red River Valley.Texas

Unique five-pound poly bags have been developed for each specific region that features local imagery and messaging that will resonate with local consumers. In addition to on-pack messaging, there is also the opportunity for retailers to develop regionally specific campaigns and customizable point-of-sale materials to emphasize in-store product displays, as well as geo-targeted social media campaigns.

Black Gold Farms’ strategic network of farms has allowed it to meet the demand from retailers and consumers for locally grown produce, including red potatoes. These locally grown programs have increased Black Gold Farms’ overall sustainability efforts with reduced food miles and keeping as much business local as possible.

“With the benefit of being the only potato grower and packer with our unique geographic diversity, we are able to provide a distinctive and exciting locally grown program for summer red potatoes,” Leah Brakke, director of marketing for Black Gold Farms, said in a press release. “We see this as a huge opportunity for our retail customers to showcase local product and packaging that they can take pride in. Every location is different, and we want to capture that essence as much as we can.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apofruit pursues to promote organic fruit in Poland

Apofruit pursues to promote organic fruit in Poland
Apofruit is an Italian cooperative of fruit growers founded over 50 years ago. Since 2000, the company also provides organic products, which are marketed under the brand AlmaVerde through Canova srl, a specialized company in organic production. We had a chat at World Foods Warsaw with Vincenzo Berti and Vincenzo Finelli. Finelli pointed out that they are already active in Poland when it comes to conventional produce, but that there are still plenty of opportunities in the field of organics.



Organic market 
The company grows, packs and sells all kinds of fruits and vegetables. The main products are kiwifruit, stone fruit and top fruit. Vincenzo says that Poland is a growing market for Apofruit. “We have been established here for a few years with our conventional products, but now we are trying to promote organic products. In Italy, we are the market leader in the field of organic fruits and vegetables, and that is what we want to achieve here, as well. The country has over 40 million inhabitants, so there is plenty of potential. We have observed that consumption of healthy products is increasing and will continue to do so as the economy improves. World Foods Warsaw is the first fair in Poland where we have shown our organic range.”



Conventional market
Vincenzo Berti is responsible for conventional products. “Our office has been here since 2002 and we have seen how rapidly the retail sector has developed. Chains are expanding, although for us it is still very important to deliver to wholesale markets, where real quality produce is still sold. In supermarkets, this is unfortunately not so much the case. My experience is that some supermarkets have a lot to improve in terms of quality. Polish consumers demand specific characteristics in fruits and vegetables; they want the product to look nice, but they also consider shelf life and flavour essential aspects.”


Increasing competition
Berti points out that competition has increased. “More and more exporters try to gain a share of the market. Ten years ago, people were afraid to export to Poland, but now there is an increasing interest in this country. It is difficult to start here, but over the years we have built good relationships with dealers and supermarket chains and we expect to build even more. We want to distinguish ourselves with a product range marked by quality and variety.”

For more information:
APOFRUIT Italia
Viale della Cooperazione, 400
47522 Pievesestina di Cesena (FC) – Italy
T: +39.0547.414111
F: +39.0547.414166
[email protected]
www.apofruit.it

Publication date: 4/22/2014
Author: Gertrude Snoei
Copyright: www.freshplaza.com


FreshPlaza.com

Marketing campaign to promote Fourth of July avocado consumption

The California Avocado Commission will look to build on the success of last year’s integrated marketing program designed to put California avocados on picnic tables, at barbecues and everywhere consumers are gathered for Fourth of July celebrations.

The program includes television advertising in California, general market radio, print and online advertising, public relations outreach, in-store retail support, new recipes, online and social media activities.

CAC-Cherry-Tomato-BombsCherry tomato bombs“Last year we set a goal for the Fourth of July to become one of the top avocado-consumption events of the year,” Jan DeLyser, vice president of marketing for the commission, said in a press release. “We were blown away when the Fourth of July consumption in 2012 skyrocketed to the top avocado consumption occasion. We thought it might take some time to get there, but with growing consumer demand and availability of consistent quality fruit in season, we have a winning combination. This year the industry is forecasting a whopping 96.4 million pounds of avocados for Fourth of July consumption.”

The commission’s consumer advertising for the Fourth of July encourages shoppers to “add a little green to your red, white and blue,” featuring an all-American rendition of the Commission’s California Avocado Grower Campaign.

The TV commercial in California markets evokes a nostalgic, all-American mood and features California avocados in traditional American fare, such as burgers, hot dogs and picnic salads.

Print ads also showcase a recipe on its way to becoming a holiday classic, Firecracker Guacamole, which is served in a hollowed-out mini watermelon.

Consumers in CAC’s advertised markets will hear radio commercials, see the advertisements in outdoor media and experience in-store promotion.

California avocado recipes for picnics and barbecues encourage usage in favorite American summer holiday dishes.

A new recipe for Guacamole Potato Salad, one of several new recipes that encourage a higher produce ring with most of their ingredients coming from the produce department, is already one of the top CAC recipes shared by consumers online. It is included in CAC’s Have a Blast with California Avocados recipe booklet, now available for order on CaliforniaAvocado.com/retailers-pos-order-form, along with customizable point-of-sale materials supporting American summer holidays.

The recipe booklet features patriotic/fireworks-themed recipes such as California Avocado Red, White and Blueberry Salsa, one of several included in the Commission’s co-marketing promotion with Naturipe berries.

Third-party registered dietitians are promoting the nutritional benefits of California avocados for Fourth of July and American summer holidays through media appearances, recipe development, social media promotion and blog posts.

Liz Weiss and Janice Newell Bissex, known as The Meal Makeover Moms, created a delicious beef and black bean hamburger and nutritious pasta salad recipe featuring California avocados, which are perfect for Fourth of July celebrations.

CAC’s huge Fourth of July push includes online and mobile marketing with an email recipe newsletter, themed microsite reflecting the print advertising campaign creative and a consumer recipe contest featuring prize packages including Weber grills and California avocado gift boxes. Social media outreach also is an integral part of CAC’s communication plan.

The Produce News | Today’s Headlines

California Giant Farms and Concord Foods promote winter blueberries

To promote usage through the fall and winter months, California Giant Berry Farms is partnering with Concord Foods, launching a winter baking promotion targeting consumers Nov. 1-30. The promotion is focused on keeping consumers buying blueberries as they make the switch to heartier, warmer meals.

WinterBaking page-LPThe Winter Baking Recipe Contest encourages consumers to submit an original recipe featuring California Giant blueberries and Concord Foods muffin mix as ingredients. Entries will be accepted through www.calgiant.com/win. At the close of the promotion period, a panel overseen by the sponsors will judge submitted recipes.

Several winners will be chosen to receive gift cards and fresh product from both partnering companies. Winning recipes will be featured on all social media outlets for both companies following the promotion period, further extending the reach with consumers during the holidays.

Throughout the month of November, California Giant and Concord Foods will feature the promotional opportunity on social media and via YouTube. Additionally, QR codes on fresh blueberry packaging will lead consumers to the website where they can learn more about how to enter the contest.

“We’re looking forward to engaging our growing consumer fan base with another fun promotion with a national co-partner,” said Cindy Jewell, Director of Marketing for California Giant. “It’s a great way to cap off a successful year and put our blueberries in the limelight at the beginning of a new South American blueberry season.”

California Giant has expanded its blueberry program in South America this year with 20 percent growth in volume. The company has plans to continue annual increases in volume due to rising demand and consumption of fresh blueberries.

The Produce News | Today’s Headlines

Retailers Promote World Egg Day

Retailers headed to Twitter to celebrate World Egg Day on Friday.  The day, according to the International Egg Commission, is observed in countries across the globe, such as Mozambique, Vietnam and Argentina.

Supermarkets took the opportunity to promote the humble egg with recipes and nutrition information.

Kroger asked shoppers to share their favorite egg preparation. 

The retailer received some creative responses.

Supermarket News

Retailers Promote World Egg Day

Retailers headed to Twitter to celebrate World Egg Day on Friday.  The day, according to the International Egg Commission, is observed in countries across the globe, such as Mozambique, Vietnam and Argentina.

Supermarkets took the opportunity to promote the humble egg with recipes and nutrition information.

Kroger asked shoppers to share their favorite egg preparation. 

The retailer received some creative responses.

Supermarket News