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WP Rawl donates 500 cases of fresh produce to Harvest Hope

This Christmas, WP Rawl made the holidays a little merrier for families serviced by Harvest Hope Food Bank in Columbia, SC, through a donation of fresh produce to the local food bank.

Fresh produce is oftentimes hard to come by or absent in food banks across the country, in particular during the holidays. WP Rawl donated 500 mixed gift boxes of fresh produce to Harvest Hope, which included apples, oranges, regular and sweet potatoes, celery and onion mix, collards, butternut squash, cabbage, squash and zucchini.DSC 0912Over the holidays WP Rawl helped families in need with a donation of 500 mixed gift boxes of fresh produce.

“This donation of packed fruits and vegetables for our clients during the Christmas season is such a thoughtful and generous gift; these boxes will be used throughout our Emergency Food Pantries and Mobile Food Pantries,” Denise Holland, Harvest Hope Food Bank chief executive officer, said in a press release. “Having fresh fruit and vegetables is very important to our clients at this time of year and some have little to no access to it otherwise. I am so thankful for the support from WP Rawl for their help in providing delicious, fresh produce to struggling families in our community.”

The donation is one of several ways that WP Rawl assists Harvest Hope throughout the year. This summer, the local leafy greens grower and shipper hosted the Katie’s Krops Camp at their headquarters in Pelion, SC, which included a service project at the food bank. For the project, the campers built a raised bed-vegetable garden with 12 beds and various types of vegetables per bed, which is meant to serve as a sustainable source of fresh produce for Harvest Hope. WP Rawl hopes that this holiday donation will supplement the vegetables they are already growing on site. The donation was made in honor of all of WP Rawl’s customers and employees as a thank you for their support.

“As a family and as a company, it is important to us to share with our global and local communities,” Ashley Rawl, vice president of sales, marketing and product development at WP Rawl, said in the press release. “It is so satisfying to see that the Harvest Hope staff and volunteers have enjoyed maintaining the raised beds that the Katie’s Krops campers built this summer and we are happy to continue to help them in various ways throughout the year.”

WP Rawl’s year-long mission to end hunger leads them to give back to other organizations such as RAMP, the Rockin’ Appalachian Mom Project and Katie’s Krops.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

WP Rawl donates 500 cases of fresh produce to Harvest Hope

This Christmas, WP Rawl made the holidays a little merrier for families serviced by Harvest Hope Food Bank in Columbia, SC, through a donation of fresh produce to the local food bank.

Fresh produce is oftentimes hard to come by or absent in food banks across the country, in particular during the holidays. WP Rawl donated 500 mixed gift boxes of fresh produce to Harvest Hope, which included apples, oranges, regular and sweet potatoes, celery and onion mix, collards, butternut squash, cabbage, squash and zucchini.DSC 0912Over the holidays WP Rawl helped families in need with a donation of 500 mixed gift boxes of fresh produce.

“This donation of packed fruits and vegetables for our clients during the Christmas season is such a thoughtful and generous gift; these boxes will be used throughout our Emergency Food Pantries and Mobile Food Pantries,” Denise Holland, Harvest Hope Food Bank chief executive officer, said in a press release. “Having fresh fruit and vegetables is very important to our clients at this time of year and some have little to no access to it otherwise. I am so thankful for the support from WP Rawl for their help in providing delicious, fresh produce to struggling families in our community.”

The donation is one of several ways that WP Rawl assists Harvest Hope throughout the year. This summer, the local leafy greens grower and shipper hosted the Katie’s Krops Camp at their headquarters in Pelion, SC, which included a service project at the food bank. For the project, the campers built a raised bed-vegetable garden with 12 beds and various types of vegetables per bed, which is meant to serve as a sustainable source of fresh produce for Harvest Hope. WP Rawl hopes that this holiday donation will supplement the vegetables they are already growing on site. The donation was made in honor of all of WP Rawl’s customers and employees as a thank you for their support.

“As a family and as a company, it is important to us to share with our global and local communities,” Ashley Rawl, vice president of sales, marketing and product development at WP Rawl, said in the press release. “It is so satisfying to see that the Harvest Hope staff and volunteers have enjoyed maintaining the raised beds that the Katie’s Krops campers built this summer and we are happy to continue to help them in various ways throughout the year.”

WP Rawl’s year-long mission to end hunger leads them to give back to other organizations such as RAMP, the Rockin’ Appalachian Mom Project and Katie’s Krops.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

WP Rawl rides Kalemania to best-seller status, offers new kale products

PELION, SC — Kalemania began unofficially in January 2012, when Google searches for today’s superfood showed a sharp spike. Until then, kale was just another healthful, cabbage-like, leafy green vegetable. Just a small cloud on the horizon, kale was, no bigger than a man’s hand.KALE-RAWL92214-PROCESSING

But to the product development team at WP Rawl, here, kale was in their wheelhouse, so to speak. As early as 2008, Ashley Rawl, vice president of sales, marketing and product development at WP Rawl recalls, the team noticed kale growing in popularity.

“The term superfood became associated with kale and it has been on the upswing since.” Kale is now the best-seller at WP Rawl.

“For years, one of our largest kale customers was in foodservice,” Rawl recalls. “They used it as a garnish.”

As foodservice began using it as an ingredient, WP Rawl saw an opportunity to expand and began looking at other ways to sell and market kale.

“Today we are very pleased where this amazing leafy green has taken our business,” Rawl observed.

WP Rawl had been growing kale for decades, but over the past few years it grew more kale, became a category leader, made it available year-round and launched more kale products, bringing the total to 21 (most recently, a new line of kale chip kits: Chili and Lime and Cajun Spice & BBQ Seasoning). It flooded the zone with kale recipes, and up-to-date information on the ever-expanding health benefits of kale.

WP Rawl has named 2014 as the year of kale. Kale Up! its website calls it, and offers recipes for events such as St. Patrick’s Day in March (“Kiss Me, I’m With Kale!”) to seasonal Kalesicles in June and kale breakfast recipes in September. On its website, the grower, processor and shipper offers tee-shirts, also used at trade shows and community events, with kale slogans such as: “Kalelujah!” and “Hey Girl…Eat Kale.”

Kalemania continues, as National Kale Day approaches Oct. 1 and kale creeps out of salads, juicers and smoothies into beauty products like face masks, skin care creams and nail polish. And WP Rawl is opening new doors also.

“The next few months will be an exciting time for us as we introduce a variety of new kale products,” Rawl told The Produce News in mid-September. “We will have two new kale chips kits ready by mid-October, and will begin expanding our Nature’s Greens line with a chard & kale blend, followed by our new Burgundy Kale. Later that month, we will launch our Nature’s Greens Kalettes.”

Kalettes is not the name of a Doo-wop group, it’s a new hybrid of kale and brussels sprouts, product of a decade of research by Tozer Co. in England, who has contracted with WP Rawl and five other U.S. firms to grow and market Kalettes here.

Kalettes are in limited quantities now, but supplies will increase through fall and winter.

“We’re very excited to introduce a new vegetable to the market; this opportunity doesn’t come around often,” Rawl said.

Not bad for a small family farm in the midlands of South Carolina that began almost a century ago growing and canning peaches, and got into leafy greens in a big way in the early 1970s.

It continues to operate as a “family farm” with nine family members in the business. In the late 1990s it created new markets when it began to offer pre-packaged, ready-to-cook vegetables, Rawl noted.

WP Rawl offers 15 varieties of fresh vegetables and 50-plus packaged, value-added products, sold by retailers from Florida to Maine and from Texas to Wisconsin.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

WP Rawl launches ‘Nature’s Greens’ kale chips kit

WP Rawl has introduced a new product to its “Nature’s Greens” brand line. The new ready-to-bake kale chips kit showcases the versatility of kale and will be launching soon at various retailers throughout the country.kalechipskit

The 12-ounce kale chips kit includes a seasoning packet and pre-cut kale. All that is needed to prepare are two tablespoons of olive oil. One bag yields 16 cups, making the kit a great value compared to ready-to-eat kale chips.

“With pre-made kale chips increasing in popularity over the past few years, we have been discussing ways to get in on the trend,” Ashley Rawl, director of sales, marketing and product development for WP Rawl, based in Pelion, SC, said in a press release. “As the category leader in leafy greens, we decided the best way to provide great value to our consumers was to add a healthier and less expensive alternative.”

The Nature’s Green kale chips kit will launch with Chili & Lime seasoning, with additional flavors rolling out later this summer.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.