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Retailers, producers gear up for Year of the Goat

Retailers can be assured that produce departments will be well stocked with fresh Asian items during Chinese New Year. The Year of the Goat officially begins on Feb. 19.

Patsy Ross, marketing director for Christopher Ranch LLC, said the Gilroy, CA-based company offers a variety of products to add flavor to any meal. “We handle fresh ginger year-round,” she told The Produce News. “We also have some processed ginger items, chopped ginger and garlic ginger stir fry.”

At the current time, Christopher Ranch is transitioning from South American-grown ginger to its Hawaiian ginger crop.Asian3Lakeside Organic Gardens grows Asian vegetables in California’s Imperial Valley. The company plants sweet alyssum to attract beneficial insects such as hover flies which eat aphid larvae. Seen here is a cabbage field in which this pest control practice is used. (Photo courtesy of Lakeside Organic Gardens) “The Hawaiian ginger season normally runs from December through June,” she said. “The Hawaiian ginger is grown in the Hilo, Hawaii, area. We have worked with ginger growers in Hawaii for over 25 years.”

Trends at the consumer level have been favorable for Asian produce. “Interest in Asian cuisine has moved from every town in America having a Chinese food restaurant to Japanese, Thai, Korean and Vietnamese foods both in restaurants and in grocery stores,” she commented. “Ginger is an important flavor profile in all types of Asian cuisine.”

Jim Provost, owner of I Love Produce in Kelton, PA, agreed. “Ginger is really growing in demand for its flavor and health benefits,” he stated. “Peru has become a major player in the world ginger market, and I Love Produce has helped significantly contribute to that growth. After China, Peru exported more ginger to the United States in 2014 than any other country. The quality of Peru ginger is the best in the world in terms of skin condition and flavor, and they have an excellent crop this year.”

I Love Produce also moves a variety of Asian pears, including Gingo, Golden and Ya, from China. “Asian pears are also growing in popularity,” he said, adding that the company is packaging Asian pears under the “Eat Brighter!” campaign. “We are the only company using Eat Brighter! to help sell Chinese pears,” he went on to say. “Kids love the juicy sweet flavor of Asian pears, so the Eat Brighter! campaign is a great way to promote this product to both children and their parents.”

The company also markets oriental sweet potatoes.

Lindsey Roberts, who handles marketing communications for Lakeside Organic Gardens, said the company grows organic Asian produce on 800 acres in California’s Imperial Valley. “Volume is on par, and quality looks great,” she told The Produce News. “As kimchi and other fermented foods grow in popularity, so does the demand for Napa cabbage. We supply many organic fermented food producers with bok choy, green cabbage, carrots and Napa cabbage. Carrots complement Asian cooking very nicely as well.”

The Santa Cruz, CA-based company helps consumers incorporate Asian produce into menu planning and preparation. “On our social media platforms, we encourage people to learn about all the vegetables we grow and give easy ideas to incorporate vegetables into everyday menus,” Roberts noted. “The Asian items are popular in stir frys and soups. In January, we will share our rendition of a delicious California cole slaw recipe.”

Paul Boris, co-owner and vice president of Agritrade Farms LLC in Deerfield Beach, FL, said the company specializes in okra branded under the “Gumbo-Licious” label. Okra accounts for approximately roughly 50 percent of Agritrade’s total sales, and 40 percent of okra is marketed in Europe. “Okra is extremely healthy and is experiencing tremendous growth among Americans and Europeans as they become more concerned about eating healthy,” Boris commented.

Agritrade imports Asian vegetables from the Dominican Republic and Honduras. The line includes items such as banana flower, Chinese bitter melon, Chinese eggplant, curry leaves, green long beans, Thai eggplant and tindora.

“There are approximately 18 million Asians and Asian Americans living in the U.S. representing about 5 percent of the population,” Boris stated. “Major cities with Asian demographics include New York, Washington, DC, Philadelphia, Boston, Chicago, Atlanta, Dallas/Fort Worth, Houston, Los Angeles, San Francisco, Seattle and Honolulu. There are approximately 5 million Asians and Asian Canadians living in Canada representing approximately 15 percent of the population. Major cities with significant Asian populations include Toronto and Vancouver.”

Boris said Asian vegetables are becoming more popular with American consumers. “Many Americans are first introduced to the flavors of Asian vegetables in restaurants,” he observed. “Look at the American growth of guacamole, salsa and others via the American growing Hispanic demographics. Asian vegetables are experiencing similar growth on a smaller scale with new American customers enjoying the great taste of Asian cooking.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Retailers, producers gear up for Year of the Goat

Retailers can be assured that produce departments will be well stocked with fresh Asian items during Chinese New Year. The Year of the Goat officially begins on Feb. 19.

Patsy Ross, marketing director for Christopher Ranch LLC, said the Gilroy, CA-based company offers a variety of products to add flavor to any meal. “We handle fresh ginger year-round,” she told The Produce News. “We also have some processed ginger items, chopped ginger and garlic ginger stir fry.”

At the current time, Christopher Ranch is transitioning from South American-grown ginger to its Hawaiian ginger crop.Asian3Lakeside Organic Gardens grows Asian vegetables in California’s Imperial Valley. The company plants sweet alyssum to attract beneficial insects such as hover flies which eat aphid larvae. Seen here is a cabbage field in which this pest control practice is used. (Photo courtesy of Lakeside Organic Gardens) “The Hawaiian ginger season normally runs from December through June,” she said. “The Hawaiian ginger is grown in the Hilo, Hawaii, area. We have worked with ginger growers in Hawaii for over 25 years.”

Trends at the consumer level have been favorable for Asian produce. “Interest in Asian cuisine has moved from every town in America having a Chinese food restaurant to Japanese, Thai, Korean and Vietnamese foods both in restaurants and in grocery stores,” she commented. “Ginger is an important flavor profile in all types of Asian cuisine.”

Jim Provost, owner of I Love Produce in Kelton, PA, agreed. “Ginger is really growing in demand for its flavor and health benefits,” he stated. “Peru has become a major player in the world ginger market, and I Love Produce has helped significantly contribute to that growth. After China, Peru exported more ginger to the United States in 2014 than any other country. The quality of Peru ginger is the best in the world in terms of skin condition and flavor, and they have an excellent crop this year.”

I Love Produce also moves a variety of Asian pears, including Gingo, Golden and Ya, from China. “Asian pears are also growing in popularity,” he said, adding that the company is packaging Asian pears under the “Eat Brighter!” campaign. “We are the only company using Eat Brighter! to help sell Chinese pears,” he went on to say. “Kids love the juicy sweet flavor of Asian pears, so the Eat Brighter! campaign is a great way to promote this product to both children and their parents.”

The company also markets oriental sweet potatoes.

Lindsey Roberts, who handles marketing communications for Lakeside Organic Gardens, said the company grows organic Asian produce on 800 acres in California’s Imperial Valley. “Volume is on par, and quality looks great,” she told The Produce News. “As kimchi and other fermented foods grow in popularity, so does the demand for Napa cabbage. We supply many organic fermented food producers with bok choy, green cabbage, carrots and Napa cabbage. Carrots complement Asian cooking very nicely as well.”

The Santa Cruz, CA-based company helps consumers incorporate Asian produce into menu planning and preparation. “On our social media platforms, we encourage people to learn about all the vegetables we grow and give easy ideas to incorporate vegetables into everyday menus,” Roberts noted. “The Asian items are popular in stir frys and soups. In January, we will share our rendition of a delicious California cole slaw recipe.”

Paul Boris, co-owner and vice president of Agritrade Farms LLC in Deerfield Beach, FL, said the company specializes in okra branded under the “Gumbo-Licious” label. Okra accounts for approximately roughly 50 percent of Agritrade’s total sales, and 40 percent of okra is marketed in Europe. “Okra is extremely healthy and is experiencing tremendous growth among Americans and Europeans as they become more concerned about eating healthy,” Boris commented.

Agritrade imports Asian vegetables from the Dominican Republic and Honduras. The line includes items such as banana flower, Chinese bitter melon, Chinese eggplant, curry leaves, green long beans, Thai eggplant and tindora.

“There are approximately 18 million Asians and Asian Americans living in the U.S. representing about 5 percent of the population,” Boris stated. “Major cities with Asian demographics include New York, Washington, DC, Philadelphia, Boston, Chicago, Atlanta, Dallas/Fort Worth, Houston, Los Angeles, San Francisco, Seattle and Honolulu. There are approximately 5 million Asians and Asian Canadians living in Canada representing approximately 15 percent of the population. Major cities with significant Asian populations include Toronto and Vancouver.”

Boris said Asian vegetables are becoming more popular with American consumers. “Many Americans are first introduced to the flavors of Asian vegetables in restaurants,” he observed. “Look at the American growth of guacamole, salsa and others via the American growing Hispanic demographics. Asian vegetables are experiencing similar growth on a smaller scale with new American customers enjoying the great taste of Asian cooking.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Retailers, producers gear up for Year of the Goat

Retailers can be assured that produce departments will be well stocked with fresh Asian items during Chinese New Year. The Year of the Goat officially begins on Feb. 19.

Patsy Ross, marketing director for Christopher Ranch LLC, said the Gilroy, CA-based company offers a variety of products to add flavor to any meal. “We handle fresh ginger year-round,” she told The Produce News. “We also have some processed ginger items, chopped ginger and garlic ginger stir fry.”

At the current time, Christopher Ranch is transitioning from South American-grown ginger to its Hawaiian ginger crop.Asian3Lakeside Organic Gardens grows Asian vegetables in California’s Imperial Valley. The company plants sweet alyssum to attract beneficial insects such as hover flies which eat aphid larvae. Seen here is a cabbage field in which this pest control practice is used. (Photo courtesy of Lakeside Organic Gardens) “The Hawaiian ginger season normally runs from December through June,” she said. “The Hawaiian ginger is grown in the Hilo, Hawaii, area. We have worked with ginger growers in Hawaii for over 25 years.”

Trends at the consumer level have been favorable for Asian produce. “Interest in Asian cuisine has moved from every town in America having a Chinese food restaurant to Japanese, Thai, Korean and Vietnamese foods both in restaurants and in grocery stores,” she commented. “Ginger is an important flavor profile in all types of Asian cuisine.”

Jim Provost, owner of I Love Produce in Kelton, PA, agreed. “Ginger is really growing in demand for its flavor and health benefits,” he stated. “Peru has become a major player in the world ginger market, and I Love Produce has helped significantly contribute to that growth. After China, Peru exported more ginger to the United States in 2014 than any other country. The quality of Peru ginger is the best in the world in terms of skin condition and flavor, and they have an excellent crop this year.”

I Love Produce also moves a variety of Asian pears, including Gingo, Golden and Ya, from China. “Asian pears are also growing in popularity,” he said, adding that the company is packaging Asian pears under the “Eat Brighter!” campaign. “We are the only company using Eat Brighter! to help sell Chinese pears,” he went on to say. “Kids love the juicy sweet flavor of Asian pears, so the Eat Brighter! campaign is a great way to promote this product to both children and their parents.”

The company also markets oriental sweet potatoes.

Lindsey Roberts, who handles marketing communications for Lakeside Organic Gardens, said the company grows organic Asian produce on 800 acres in California’s Imperial Valley. “Volume is on par, and quality looks great,” she told The Produce News. “As kimchi and other fermented foods grow in popularity, so does the demand for Napa cabbage. We supply many organic fermented food producers with bok choy, green cabbage, carrots and Napa cabbage. Carrots complement Asian cooking very nicely as well.”

The Santa Cruz, CA-based company helps consumers incorporate Asian produce into menu planning and preparation. “On our social media platforms, we encourage people to learn about all the vegetables we grow and give easy ideas to incorporate vegetables into everyday menus,” Roberts noted. “The Asian items are popular in stir frys and soups. In January, we will share our rendition of a delicious California cole slaw recipe.”

Paul Boris, co-owner and vice president of Agritrade Farms LLC in Deerfield Beach, FL, said the company specializes in okra branded under the “Gumbo-Licious” label. Okra accounts for approximately roughly 50 percent of Agritrade’s total sales, and 40 percent of okra is marketed in Europe. “Okra is extremely healthy and is experiencing tremendous growth among Americans and Europeans as they become more concerned about eating healthy,” Boris commented.

Agritrade imports Asian vegetables from the Dominican Republic and Honduras. The line includes items such as banana flower, Chinese bitter melon, Chinese eggplant, curry leaves, green long beans, Thai eggplant and tindora.

“There are approximately 18 million Asians and Asian Americans living in the U.S. representing about 5 percent of the population,” Boris stated. “Major cities with Asian demographics include New York, Washington, DC, Philadelphia, Boston, Chicago, Atlanta, Dallas/Fort Worth, Houston, Los Angeles, San Francisco, Seattle and Honolulu. There are approximately 5 million Asians and Asian Canadians living in Canada representing approximately 15 percent of the population. Major cities with significant Asian populations include Toronto and Vancouver.”

Boris said Asian vegetables are becoming more popular with American consumers. “Many Americans are first introduced to the flavors of Asian vegetables in restaurants,” he observed. “Look at the American growth of guacamole, salsa and others via the American growing Hispanic demographics. Asian vegetables are experiencing similar growth on a smaller scale with new American customers enjoying the great taste of Asian cooking.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Retailers have opportunity in ‘sharing economy,’ analyst says

The rise of the so-called “sharing economy” led by the Uber car service app will challenge retailers to respond to customers increasingly demanding similar convenience and delivery speed for all things they consume, according to a new report from analyst Deborah Weinswig of Fung Business Intelligence Center (FBIC).

“Inspired by Uber’s business model and the concept of sharing and an on-demand economy, start-ups are increasingly seeking to ‘Uberfy’ the world with convenient mobile services that match demand with supply conveniently via software,” Weiswig wrote. “From laundry and medical marijuana to in-home massage and the outsoyrcing of errands, there is an app that will get it for you with just one click.

“Those who have experienced these services are going to demand faster turnaround times on everything at the convenience levels they have become accustomed to,” she added. “This new consumer mindset challenges retailers to be more responsive.”

The FBIC report cited startups in dozens of categories that, like Uber, utilize mobile apps aligning supply and demand and facilitate payment allowing for convenient execution of services ranging from babysitting (Urban Sitter) to medical needs (Pager, Medicast) to private jets (Blackjet).


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Launched in San Francisco in 2009, Uber is now available in 200 cities worldwide and has a current market valuation of $ 40 billion, Weinswig noted. Leveraging its drivers has allowed the company to diversify into experimental delivery-on-demand services including UberFRESH, a lunch delivery option now available in certain California markets and Uber Corner Store, which enables delivery of convenience items now testing in the Washington, D.C. area.

Some traditional retailers are already responding to to the on-demand economy with similar services, the report said, citing the British shirt retailer Pink, which has introduced a new app enabling home or office delivery of a shirt within 90 minutes of an order.

The success of Uber and pricing that varies by demand has also highlighted consumer willingness to pay for convenience, Weinswig said.

“An Uber ride is not always chaper than a cab ride, which means that consumers are willing to pay a premium for on-demand services,” she wrote. “Armed with this insight, retailers can identify other areas where customers are willing to pay more for convenience.”

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Retailers have opportunity in ‘sharing economy,’ analyst says

The rise of the so-called “sharing economy” led by the Uber car service app will challenge retailers to respond to customers increasingly demanding similar convenience and delivery speed for all things they consume, according to a new report from analyst Deborah Weinswig of Fung Business Intelligence Center (FBIC).

“Inspired by Uber’s business model and the concept of sharing and an on-demand economy, start-ups are increasingly seeking to ‘Uberfy’ the world with convenient mobile services that match demand with supply conveniently via software,” Weiswig wrote. “From laundry and medical marijuana to in-home massage and the outsoyrcing of errands, there is an app that will get it for you with just one click.

“Those who have experienced these services are going to demand faster turnaround times on everything at the convenience levels they have become accustomed to,” she added. “This new consumer mindset challenges retailers to be more responsive.”

The FBIC report cited startups in dozens of categories that, like Uber, utilize mobile apps aligning supply and demand and facilitate payment allowing for convenient execution of services ranging from babysitting (Urban Sitter) to medical needs (Pager, Medicast) to private jets (Blackjet).


CONNECT WITH SN ON FACEBOOK

Like the Supermarket News page for updates throughout the day.


Launched in San Francisco in 2009, Uber is now available in 200 cities worldwide and has a current market valuation of $ 40 billion, Weinswig noted. Leveraging its drivers has allowed the company to diversify into experimental delivery-on-demand services including UberFRESH, a lunch delivery option now available in certain California markets and Uber Corner Store, which enables delivery of convenience items now testing in the Washington, D.C. area.

Some traditional retailers are already responding to to the on-demand economy with similar services, the report said, citing the British shirt retailer Pink, which has introduced a new app enabling home or office delivery of a shirt within 90 minutes of an order.

The success of Uber and pricing that varies by demand has also highlighted consumer willingness to pay for convenience, Weinswig said.

“An Uber ride is not always chaper than a cab ride, which means that consumers are willing to pay a premium for on-demand services,” she wrote. “Armed with this insight, retailers can identify other areas where customers are willing to pay more for convenience.”

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2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

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Supermarket News

2015 Prediction: Retailers continue to innovate in private label categories

After years of growth, private label is far from done. In fact, retailers will continue to push the limits on store labels in 2015 to enter new categories and battle retail competitors of all types. SN’s annual Center Store Survey in June of this year found that private label was a big driver in a more bullish outlook for the packaged foods business.  Asked how supermarkets can best fight rivals for Center Store sales, the biggest group of industry respondents, about 24%, said …

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Retailers continue to innovate in private label categories. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN’s salary survey sent to you by email.

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Supermarket News

Food retailers spreading holiday cheer

‘Tis the season to be jolly — and if you’re a clever supermarket operator, to deck your halls with creative promotions. The German supermarket Edeka got into the spirit with a viral video featuring its cashiers scanning “Jingle Bells.”

The music continues at both H-E-B and Food Lion. H-E-B’s “Joyville” website provides holiday recipes, a gift guide, and free holiday music downloads from Texas honky-tonk artist Jack Ingram.

At the “Roaring in the Holidays,” site, Food Lion is offering its shoppers the chance to send electroinic gift cards and download a series of holiday songs “sung” by its deadpan spokeslion.

At Price Chopper, shoppers who submit holiday photos on Instagram or Twitter with the hashtag #CheerBeginsHere are eligible to win one of four $ 1,000 Price Chopper gift cards.

Albertsons has partnered with Nabisco and Coca-Cola on a web program allowing parents to print out personalized “letters from Santa” for their children.

Kroger is asking shoppers to do a good deed, tweet about it, and possibly win a prize in its The site issues a series of challenges for shoppers, ranging from volunteering at a local food bank to building a snowman.

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“European retailers want programs with Israeli growers”

Oron Ziv from Befresh Europe
“European retailers want programs with Israeli growers”


Oron Ziv checking the grapefruit

After a bad season last year for Israeli citrus exports, the start to this year’s citrus export season has been promising. BeFresh, an importer and exporter of fresh produce based in Tel Aviv, has benefited from the good prices in Europe for their grapefruit. With low avocado consumption in Europe, they also see potential in expanding the market for that product across the continent.


Workers in the pack house, packing the grapefruit
 
“It was a tough season for grapefruit last year, but we started in a much better market situation this year,” said Oron Ziv of BeFresh. “Prices were low and there was no demand this spring, so shipments from South Africa stopped around August. Because there was a lack of grapefruit, we came into a good market.” The dearth of fruit on the market, a result of an early exit by South African exporters who weren’t getting good returns, cleared the pipeline for Israel’s exports in September.

“Historically, November is a dead month for us for grapefruit, and we usually find ourselves with a big stock of fruit,” explains Ziv. “But nobody has fruit in stock this year.” That lean pipeline is encouraging to Israeli shippers, because when the market for their grapefruit warms up again there won’t be a glut of product on the market bringing down prices.


Stapling the boxes that are ready
 
Most competition on grapefruit comes from Turkey. Though fruit from Florida and Spain is also available when Israel exports their fruit, they don’t compete for the same share of the market that Israel seeks. Florida fruit is the gold standard when it comes to grapefruit, and it commands prices that put it on a different level from any other fruit, and the Spanish season doesn’t overlap significantly with the Israeli season. But Turkish fruit is, roughly, on the same level as Israeli fruit in terms of price and quality, though Ziv believes Israeli fruit still holds an edge.


The forklift brings the pallets that are ready to the palletizer

“Turkey has large quantities, so they need to sell their fruit, and they do it at low prices during the winter,” said Ziv. “But I think people are willing to pay more for Israeli fruit because of the taste and appearance of our grapefruit.”


Oron Ziv holds a box of Sweetie

Easy Peelers
Easy peelers have also been good for Israeli exporters, though there have been some markets lost to competing products in other countries. Spanish and Moroccan mandarins have edged out Israeli fruit in Europe. The cheaper production costs in both those countries make it hard to compete, and the shorter transit times for Spain gives that country’s exporters an advantage. As a result, Israeli exporters have largely ceded Europe in that category.
 
The bright spot for Israel, when it comes to easy peelers, has been the Or clementine. The wildly successful product has spurred increased acreage for a product that is in demand and commands premium prices. The challenge, as more growers look to cash in with the Or, is in the marketing.


 
“The acreage of new plantings is massive for the Or,” said Ziv. “There are more and more plantings every year. In that past few seasons, Israel has exported about 50,000 to 60,000 tons, but this season’s forecast is around 100,000 tons of fruit that is ready for export. If this figure is realistic, then it will be a big challenge to market the Or.” But he added that even if Israel produces enough Or clementines to fully satisfy European demand, North America and Asia are also potential markets for expansion. The qualities of the Or have made it a hit in Europe, and it’s reasonable to believe that those same qualities can make it a hit in other markets.
 
Avocado
An area in which BeFresh sees much potential is their avocado program. It’s estimated that avocado consumption in Europe has grown by 25% over the last five years, and there are signs that consumption will continue to rise. Ziv noted that while per capita annual consumption of avocados in Israel is about seven kilograms, it’s only about two or three kilograms in Spain and France, and it’s under one kilogram in Holland. That leaves a lot of room for more avocados.
 
“If you can make avocados more available in Europe, there’s huge room to develop that market,” said Ziv. Most European consumers prefer Hass avocados, which leaves the green-skinned variety that Israeli consumers prefer, out of export programs. The slow-maturing nature of avocado trees, however, could slow expansion, as it takes over seven years for an avocado tree to bear its full yield potential.


 
Melons
Melons were a tough product for BeFresh last season, with the traditional gap between Spanish production and Brazilian production greatly diminished. While Spanish shipments of melons to Europe usually come to a halt near the end of August, supplies lasted into September last season. At the same time, Brazilian supplies, which don’t typically arrive in Europe until October, hit the European market much sooner. That meant that the September and October window that Israeli shippers use to sell their melons in Europe was largely gone last season. But this year looks better.
 
“It was not a big success for the Galia melon season for us last year because we were squeezed out,” said Ziv. “But we produced less this year, due to our bad experiences last year, and we’re now enjoying a good situation.” While they shipped about 30% less volume of melons this year, a sharp drop from last year’s shipments, their profits were much better because of higher prices.


 
BeFresh’s success with melons this year was also due to their partnership with the largest melon grower in Israel. That gave them direct access to a steady supply of melons with consistent quality. Though BeFresh is a small company, they are able to consistently deliver melons to retailers. Large supermarkets appreciate that, and Ziv explained that those ties give them an advantage when dealing with retailers.
 
“The advantage is that I work with the grower, so the retailer is getting product straight from the farm,” said Ziv. “But you also need a combination of supermarket programs and open market selling.” While the retailer programs are attractive because they offer steady payments for a set period of time, retailers typically only ask for a few sizes. Ziv’s job with BeFresh, is to find a home for all of the product he receives from growers, not just for the handful of sizes supermarkets want. That’s where the open market comes in.
 
“You need a good combination with the packing house, the local market and the export market,” said Ziv. “It’s like a puzzle, to find the right market for each segment of your produce. It’s easy to sell just the best sizes, but it doesn’t help the grower if you can only sell 20 percent of his produce.”

For more information:
Oron Ziv
BeFresh Europe Ltd.
Phone: +972 3 968 2929
Fax: +972 4 672 5001
Email: [email protected]
www.befreshcorp.com
 

Publication date: 11/21/2014


FreshPlaza.com

PoweRanking Survey: Retailers want to anticipate trends

Retailers want their CPG partners to help them address current and future needs of the changing consumer, according to the 2014 Kantar Retail PoweRanking Survey.

“They’re looking for a lens to the future in terms of meeting the demands of shoppers,” Kantar VP Dianne Graham told SN.

Successful manufacturers will be those companies that are best able to anticipate trends and then act quickly to adapt to changing shopper preferences and behaviors, according to the survey, which benchmarks how U.S. retailers and manufacturers view each other across the most important areas of their commercial relationships.

Planning for the future is necessary due the changing retail landscape, from meeting the needs of Millennials to addressing e-commerce and other forms of competition. “Retailers told us they don’t want trading partners simply to dust off old plans,” said Ginny Valkenburgh, SVP at Kantar. “Rather, it has to be deeper into the data for now and the future.”

Valkenburgh points to the strong PoweRanking of Procter & Gamble, which not only retains its top rank among manufacturer partners, but also has the No. 1 ranking in five out of the eight individual metrics that comprise the total PoweRankings. Meanwhile, manufacturers whose ranking improved include General Mills (to No. 2 from No. 3), PepsiCo (to No. 3 from No. 5) and Coca-Cola (to No. 6 from No. 8).


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“All of those companies were recognized for looking for ways to provide customers with a view of the future,” Valkenburgh said.

On the retail side of business, Walmart once again was ranked No. 1. As for ranking changes, Amazon advanced to the No. 5 spot (from No. 8). Kantar attributes Amazon’s strong performance to its strong digital capabilities, as well as home delivery options and package simplicity.

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Retailers respond to ‘eat brighter!’ with resounding support

More than 40 retailers — representing more than 19,000 stores across the United States and Canada — support the ‘eat brighter!’ movement, and the fresh produce marketing initiative is growing both in support and offerings. Retailers have started to show strong backing for the initiative and the participating suppliers, and are eager to accept the “Sesame Street” branded product into their stores.PMA Sesame Shareables v5

A series of updates has been added to the program and marketing to allow produce industry members to incorporate the Sesame Street character images, royalty-free, into their marketing strategies.

“We’re delighted by the response from both the supply- and buy-side of the industry,” Cathy Burns, president of the Produce Marketing Association, said in a press release. “We’ve spoken with each and every one of these companies, and they believe in the movement to help kids eat more fruits and vegetables. They are all industry leaders, and recognize that success is defined through the collaboration and support they lend to one another.”

New updates include the following:

  • Canada joins the United States as an approved region
  • PLU and co-branding guidelines for packaging labels have been added
  • Thematic campaigns have been added to the marketing toolkit, including Autumn, Winter/Holiday and Spring/Grow
  • School foodservice and commodity boards are now approved for participation
  • Spanish and French translations are now available

Companies among the earliest adopters are introducing ‘eat brighter!’ into nearly 50 product lines for retail outlets in the U.S. and Canada. For a full list of suppliers and retailers participating in the movement, visit www.pma.com/eatbrighter.

“The goal here is grand but simple — to change the conversation around fresh produce and inspire kids to think about fruits and veggies in a completely different way,” Todd Putman, chief marketing officer of Bolthouse Farms and chair of PMA’s marketing taskforce, said in the release. “The U.S. is in a serious health crisis — one-third of all kids are obese and our industry has the answer. The ‘eat brighter!’ movement is exactly what we need to help the entire industry come together, change that conversation, and ultimately create healthier generations for decades to come.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Retailers respond to ‘eat brighter!’ with resounding support

More than 40 retailers — representing more than 19,000 stores across the United States and Canada — support the ‘eat brighter!’ movement, and the fresh produce marketing initiative is growing both in support and offerings. Retailers have started to show strong backing for the initiative and the participating suppliers, and are eager to accept the “Sesame Street” branded product into their stores.PMA Sesame Shareables v5

A series of updates has been added to the program and marketing to allow produce industry members to incorporate the Sesame Street character images, royalty-free, into their marketing strategies.

“We’re delighted by the response from both the supply- and buy-side of the industry,” Cathy Burns, president of the Produce Marketing Association, said in a press release. “We’ve spoken with each and every one of these companies, and they believe in the movement to help kids eat more fruits and vegetables. They are all industry leaders, and recognize that success is defined through the collaboration and support they lend to one another.”

New updates include the following:

  • Canada joins the United States as an approved region
  • PLU and co-branding guidelines for packaging labels have been added
  • Thematic campaigns have been added to the marketing toolkit, including Autumn, Winter/Holiday and Spring/Grow
  • School foodservice and commodity boards are now approved for participation
  • Spanish and French translations are now available

Companies among the earliest adopters are introducing ‘eat brighter!’ into nearly 50 product lines for retail outlets in the U.S. and Canada. For a full list of suppliers and retailers participating in the movement, visit www.pma.com/eatbrighter.

“The goal here is grand but simple — to change the conversation around fresh produce and inspire kids to think about fruits and veggies in a completely different way,” Todd Putman, chief marketing officer of Bolthouse Farms and chair of PMA’s marketing taskforce, said in the release. “The U.S. is in a serious health crisis — one-third of all kids are obese and our industry has the answer. The ‘eat brighter!’ movement is exactly what we need to help the entire industry come together, change that conversation, and ultimately create healthier generations for decades to come.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Retailers respond to ‘eat brighter!’ with resounding support

More than 40 retailers — representing more than 19,000 stores across the United States and Canada — support the ‘eat brighter!’ movement, and the fresh produce marketing initiative is growing both in support and offerings. Retailers have started to show strong backing for the initiative and the participating suppliers, and are eager to accept the “Sesame Street” branded product into their stores.PMA Sesame Shareables v5

A series of updates has been added to the program and marketing to allow produce industry members to incorporate the Sesame Street character images, royalty-free, into their marketing strategies.

“We’re delighted by the response from both the supply- and buy-side of the industry,” Cathy Burns, president of the Produce Marketing Association, said in a press release. “We’ve spoken with each and every one of these companies, and they believe in the movement to help kids eat more fruits and vegetables. They are all industry leaders, and recognize that success is defined through the collaboration and support they lend to one another.”

New updates include the following:

  • Canada joins the United States as an approved region
  • PLU and co-branding guidelines for packaging labels have been added
  • Thematic campaigns have been added to the marketing toolkit, including Autumn, Winter/Holiday and Spring/Grow
  • School foodservice and commodity boards are now approved for participation
  • Spanish and French translations are now available

Companies among the earliest adopters are introducing ‘eat brighter!’ into nearly 50 product lines for retail outlets in the U.S. and Canada. For a full list of suppliers and retailers participating in the movement, visit www.pma.com/eatbrighter.

“The goal here is grand but simple — to change the conversation around fresh produce and inspire kids to think about fruits and veggies in a completely different way,” Todd Putman, chief marketing officer of Bolthouse Farms and chair of PMA’s marketing taskforce, said in the release. “The U.S. is in a serious health crisis — one-third of all kids are obese and our industry has the answer. The ‘eat brighter!’ movement is exactly what we need to help the entire industry come together, change that conversation, and ultimately create healthier generations for decades to come.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Retailers get creative with flu shot promos

Retail pharmacies are vying for share of Americans’ arms this flu shot season with cause marketing campaigns and discount offers. 

Walgreens has teamed with the UN Foundation’s Shot at Life campaign for its “Get a Shot. Give a Shot” program, to help the one in five children in the world who lack access to life-saving immunizations.

A social media component of the program invites shoppers to post an image of themselves beside a recipient of a donated immunization to pledge their support for Get a Shot. Give a Shot. on Facebook.

Flu shot recipients at Giant will also help those in need thanks to a partnership with Unilever and Feeding America. A free coupon book with over $ 30 in savings is another incentive offered by Giant pharmacy.

CVS Health, meanwhile, is offering a 20% off shopping pass on non-sale and non-pharmacy items up to $ 100, to shoppers who opt for the flu shot. Safeway is incentivizing patients with a 10% savings on groceries

And Target Pharmacy is offering a merchandise discount to recipients of its original, quadrivalent (standard flu vaccine plus an additional common flu strain), nasal mist, high dosage (for those 65 and older) and preservative-free (for children and pregnant women) flu shots. Patients get a 5% off day of shopping pass.

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Supermarket News

Retailers get creative with flu shot promos

Retail pharmacies are vying for share of Americans’ arms this flu shot season with cause marketing campaigns and discount offers. 

Walgreens has teamed with the UN Foundation’s Shot at Life campaign for its “Get a Shot. Give a Shot” program, to help the one in five children in the world who lack access to life-saving immunizations.

A social media component of the program invites shoppers to post an image of themselves beside a recipient of a donated immunization to pledge their support for Get a Shot. Give a Shot. on Facebook.

Flu shot recipients at Giant will also help those in need thanks to a partnership with Unilever and Feeding America. A free coupon book with over $ 30 in savings is another incentive offered by Giant pharmacy.

CVS Health, meanwhile, is offering a 20% off shopping pass on non-sale and non-pharmacy items up to $ 100, to shoppers who opt for the flu shot. Safeway is incentivizing patients with a 10% savings on groceries

And Target Pharmacy is offering a merchandise discount to recipients of its original, quadrivalent (standard flu vaccine plus an additional common flu strain), nasal mist, high dosage (for those 65 and older) and preservative-free (for children and pregnant women) flu shots. Patients get a 5% off day of shopping pass.

Suggested Categories More from Supermarketnews

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