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C.H. Robinson collaboration results in Twin Cities Food Fight

C.H. Robinson has teamed up with Twin Cities NBC affiliate KARE 11 to create a one-day food and fund drive called the KARE 11 Food Fight. The unique collaboration aims to fight hunger in Minnesota with all donations benefitting Second Harvest Heartland. During the 2013 event, more than 860,000 pounds of food was collected.chrob

The Food Fight, which takes place on Tuesday, Nov. 25 from 7:30 a.m. to 7 p.m., pits four KARE 11 anchors — Belinda Jensen, Julie Nelson, Eric Perkins and Randy Shaver — against each other in a friendly competition to see who can collect the most food.

As a co-creator of the event, C.H. Robinson staffs each location throughout the day and provides the transportation needed to collect the donations and deliver them to Second Harvest Heartland. Since 1905, C.H. Robinson has served the food industry through the company’s logistics services and produce business brand, Robinson Fresh. In addition, preventing hunger and providing food assistance are charitable priorities of the C.H. Robinson Foundation. By staffing the Food Fight, and providing employee donations and a monetary gift from the Foundation, C.H. Robinson will donate over 200 volunteer hours and more than 25,000 pounds of food for the event.

“The Food Fight is a creative, fun and festive way for local residents and companies to give back to their own community,” Angie Freeman, vice president of human resources at C.H. Robinson, said in a press release. “Each donation, large or small, allows us to take another step forward in preventing hunger, especially during the holiday season.”

As one of the nation’s larger food banks, Second Harvest Heartland serves more than 530,000 people each year, 33 percent of which are individuals younger than 18 years old. The donations from the Food Fight also lessen the economic burden of purchasing food, since 84 percent of Second Harvest Heartland clients earn less than $ 30,000 per year. For every 1.2 pounds of food donated, Second Harvest Heartland can provide one meal to those Minnesotans experiencing the stress of hunger.

The community-wide competition encourages individuals, companies, and groups to bring food and cash donations to one of the designated locations: Whole Foods in Maple Grove, Byerly’s in Minnetonka, Cub Foods in Eagan and Kowalski’s in Woodbury. Special guests and fun activities will be at all four locations throughout the day.

Individuals can also follow the progress of the event through social media by tracking the following hashtags: #KARE11FoodFight, #TeamBel, #TeamJulie, #TeamPerk and #TeamRandy. For those unable to attend the event, online donations can be made at Second Harvest Heartland’s website.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Cub Foods and Robinson Fresh team up for world-record attempt

Records are meant to be broken, which is why Cub Foods and Robinson Fresh have teamed up to top the Guinness World Record for largest fruit display.

Robinson Fresh will supply and transport four truckloads of fresh MelonUp! Pink Ribbon watermelon to the Cub Foods store in Maple Grove, MN.Pink-Ribbon-Watermelon The display will be approximately 1,500 square feet in area and contain about 10,200 watermelons. The total weight is estimated to be 157,000 pounds, exceeding the current record of 11,023 pounds.

Shoppers are encouraged to visit the display on Saturday, July 26 to receive free watermelon samples, take part in a watermelon-eating and seed-spitting contests, and spin the watermelon wheel for a chance to win various prizes. In addition, Fairview Clinics’ mobile mammography unit will be on-site, and representatives from Susan G. Komen Minnesota will be available to talk with consumers about nationwide breast cancer research efforts.

“We are excited for the opportunity to promote MelonUp! Pink Ribbon watermelon, an important summer product of ours, in such a big way,” Darren Caudill, vice president of merchandising and sales for Cub Foods, said in a press release. “We invite everyone to visit the store, where they can enjoy the celebration while also gaining additional education about local breast cancer awareness efforts.”

The MelonUp! Pink Ribbon branded watermelons are tied to Robinson Fresh’s cause-marketing program, in which a portion of all watermelon sales are donated to breast cancer research organizations on behalf of participating retailers. Cub Foods, a long-time supporter of the program, has donated nearly $ 70,000 since 2008.

“We value and appreciate Cub Foods and Supervalu’s support of the Pink Ribbon Watermelon program,” Josh Knox, category general manager at Robinson Fresh, said in the release. “The program began with the intention of educating consumers about the multitude of health benefits that watermelon can provide, and has developed into a fun and collaborative way for retailers to give back to and raise awareness within their communities.”

Watermelon is fat free and packed with immune-boosting vitamins such as A, B6 and C. According to the National Watermelon Promotion Board, watermelon contains higher levels of lycopene — a powerful antioxidant studied for its potential role in reducing risk of certain cancers — than any other fresh fruit or vegetable.

The Pink Ribbon Watermelon program has donated nearly $ 950,000 to nationwide breast cancer research organizations on behalf of retail customers. To find out more about the Pink Ribbon Watermelon program, please visit the program’s Facebook, Instagram, and Tumblr pages.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

C.H. Robinson offers new approach with Robinson Fresh

In an effort to raise visibility for its expertise in fresh produce, C.H. Robinson has created a new global business brand named Robinson Fresh that speaks to the company’s focus on fresh products and offers a clear identity within the produce industry.Robinson-Fresh-Logo

Throughout its history, C.H. Robinson has been firmly rooted in the fresh produce industry. Originally founded as a wholesale produce brokerage house in 1905, C.H. Robinson has evolved through innovative product marketing strategies, grower development, strategic acquisitions, exclusive nationally recognized brands, and proprietary seed development to become one of the larger produce companies in the world.

The launch of Robinson Fresh unifies the C.H. Robinson, FoodSource, Rosemont Farms and Timco Worldwide entities under one global business brand. Combined, Robinson Fresh is a market share leader in key consumer-driven categories such as asparagus, corn, dry vegetables, greens, melons and tropicals.

“Robinson Fresh reflects our progress over the past 100 years as a high-quality fresh product supplier and provides our customers, growers and employees with an identity closely aligned to fresh food,” Jim Lemke, senior vice president at C.H. Robinson, based in Eden Prairie, MN, said in a press release. “The launch of the ‘Robinson Fresh’ brand signifies our ability to adapt to the marketplace, raise our visibility and market our products while still leveraging all of the services provided by C.H. Robinson.”

By combining a global network of growers spanning across 36 countries with a broad portfolio of product offerings that includes exclusive licensed, proprietary and private label brands, Robinson Fresh continues to meet the demands of the fresh product market that is growing in terms of size and complexity.

Robinson Fresh is the exclusive marketer of respected consumer brands such as “Mott’s,” “Welch’s,” “Tropicana,” “Green Giant Fresh” and “Glory Foods.” In addition, Robinson Fresh offers “Melon Up!,” “Rosemont Farms,” “Happy Chameleon” and “Tomorrow’s Organics” proprietary brands to ensure quality, increase efficiency, and offer variety to give retail consumers the fresh options they demand.

“Robinson Fresh will connect our customer’s needs and desires with the collective expertise of an organization that, for over a century, has developed unique products by utilizing talent, processes and technologies that can improve business outcomes in unexpected ways,” Lemke added in the press release. “The service, value, quality and innovation customers have come to expect from all our businesses will continue to grow through Robinson Fresh.”

To complement the new branding, Robinson Fresh launched a new website, www.robinsonfresh.com, which contains downloadable content consisting of consumer trends, category insights and market data. As well, Robinson Fresh will support a LinkedIn page and Twitter feed to promote company messages, news, and videos in order to provide followers with updated relevant content.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

C.H. Robinson offers new approach with Robinson Fresh®

C.H. Robinson offers new approach with Robinson Fresh®

The launch of Robinson Fresh® unifies the C.H. Robinson, FoodSource, Rosemont Farms, and Timco Worldwide entities under one global business brand. Combined, Robinson Fresh® is a market share leader in key consumer driven categories such as asparagus, corn, dry vegetables, greens, melons, and tropicals.

By combining a global network of growers spanning across 36 countries with a broad portfolio of product offerings that includes exclusive licensed, proprietary, and private label brands, Robinson Fresh® continues to meet the demands of the fresh product market that is growing in terms of size and complexity.

Robinson Fresh® is the exclusive marketer of respected consumer brands such as Mott’s®, Welch’s®, Tropicana®, Green Giant® Fresh, and Glory Foods®. In addition, Robinson Fresh® offers Melon Up!®, Rosemont Farms®, Happy Chameleon®, and Tomorrow’s® Organics proprietary brands to ensure quality, increase efficiency, and offer variety to give retail consumers the fresh options they demand.

“Robinson Fresh will connect our customer’s needs and desires with the collective expertise of an organization that, for over a century, has developed unique products by utilizing talent, processes, and technologies that can improve business outcomes in unexpected ways,” said Jim Lemke, senior vice president at C.H. Robinson. “The service, value, quality, and innovation customers have come to expect from all our businesses will continue to grow through Robinson Fresh.”

To complement the new branding, Robinson Fresh® launched a new website, which contains downloadable content consisting of consumer trends, category insights, and market data. As well, Robinson Fresh will support a LinkedIn page and Twitter feed to promote company messages, news, and videos in order to provide followers with updated relevant content.

For more information please visit www.robinsonfresh.com.

 

Publication date: 5/15/2014


FreshPlaza.com

C.H. Robinson offers new approach with Robinson Fresh®

C.H. Robinson offers new approach with Robinson Fresh®

The launch of Robinson Fresh® unifies the C.H. Robinson, FoodSource, Rosemont Farms, and Timco Worldwide entities under one global business brand. Combined, Robinson Fresh® is a market share leader in key consumer driven categories such as asparagus, corn, dry vegetables, greens, melons, and tropicals.

By combining a global network of growers spanning across 36 countries with a broad portfolio of product offerings that includes exclusive licensed, proprietary, and private label brands, Robinson Fresh® continues to meet the demands of the fresh product market that is growing in terms of size and complexity.

Robinson Fresh® is the exclusive marketer of respected consumer brands such as Mott’s®, Welch’s®, Tropicana®, Green Giant® Fresh, and Glory Foods®. In addition, Robinson Fresh® offers Melon Up!®, Rosemont Farms®, Happy Chameleon®, and Tomorrow’s® Organics proprietary brands to ensure quality, increase efficiency, and offer variety to give retail consumers the fresh options they demand.

“Robinson Fresh will connect our customer’s needs and desires with the collective expertise of an organization that, for over a century, has developed unique products by utilizing talent, processes, and technologies that can improve business outcomes in unexpected ways,” said Jim Lemke, senior vice president at C.H. Robinson. “The service, value, quality, and innovation customers have come to expect from all our businesses will continue to grow through Robinson Fresh.”

To complement the new branding, Robinson Fresh® launched a new website, which contains downloadable content consisting of consumer trends, category insights, and market data. As well, Robinson Fresh will support a LinkedIn page and Twitter feed to promote company messages, news, and videos in order to provide followers with updated relevant content.

For more information please visit www.robinsonfresh.com.

 

Publication date: 5/15/2014


FreshPlaza.com

C.H. Robinson to introduce new produce offerings and solutions at PMA Fresh Summit

happychameleonC.H. Robinson will showcase a new brand and packaging during this year’s Produce Marketing Association’s Fresh Summit in New Orleans. The new product offerings and innovative solutions are designed to drive fresh produce sales.

As an industry leader in tropicals, C.H. Robinson provides fresh products and continually expands on its portfolio of sourcing services. To unify its year-round tropical offerings, C.H. Robinson is introducing “Happy Chameleon,” a global label that encompasses pineapples, mangos and limes. The brand’s attributes are colorful and bright in order to evoke positive mood associations among consumers towards tropical produce.

“We wanted to convey a light, fresh, friendly and fun feel to the brand,” Drew Schwartzhoff, director of Marketing in sourcing, said in a press release. “‘Happy Chameleon’ was chosen as a bright and vibrant symbol whose colors change like the seasons. The stamped logo is contemporary with bright orange and green colors.”

As the exclusive marketer of “Green Giant Fresh” brand avocados, C.H. Robinson will feature new avocado packaging at the Green Giant Fresh Booth (No. 3225). The new pouch style bags hold three large Hass avocados and include an on-pack QR code used to engage consumers by providing easy mobile access to a variety of avocado recipes and storage and usage tips.

The Produce News | Today’s Headlines

BJ’s names C.H. Robinson Perishable Vendor of the Year

Citing innovation, collaboration and creativity, BJ’s Wholesale Club presented C.H. Robinson Worldwide Inc. with its Perishable Vendor of the Year Award.

awardC.H. Robinson delivers BJ’s produce department a complex supply chain management and consulting program, weekly club-level pricing and quality checks, industry sales benchmarking and category reporting and analytics, according to a press release issued by C.H. Robinson, based in Eden Prairie, MN.

C.H. Robinson complements its category management and supply chain management services by supplying BJ’s with innovative packaging and product offerings in their Tropicana citrus and tropicals, Mott’s apples, Welch’s grapes, and Rosemont Farms vegetable product lines.

“For the past four years, the produce department and the quality of the product has been the number one reason people come to BJ’s to shop,” Jack MacAskill, vice president at BJ’s Wholesale, said in the press release. “The brands C.H. Robinson provides resonate with our customers that these are labels they can trust.”

In addition to its branded product offerings, C.H. Robinson assisted BJ’s in the development and delivery of the “Farm to Club” produce program, which is available in each of its 200 clubs in 15 states. The program, which provides BJ’s members with quality, fresh produce from their state’s local farms, rolled out during the spring and summer of 2012.

BJ’s commended C.H. Robinson’s commitment to community involvement and charity via the Pink Ribbon Watermelon program. The Pink Ribbon Watermelon program enables retailers to participate in a comprehensive program that includes consistent supply, in-store support and a cause-marketing component. Since 2008, the program has raised over $ 680,000 for breast cancer research.

“Collaborating with the BJ’s team allowed our organizations to develop a long-term winning strategy together,” Doug Johnson, strategic account manager at C.H. Robinson, added in the press release. “Receiving this award is a proud accomplishment for our team and one we look forward to building upon in the future.”

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