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Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

US (WA): Cherry season off to rocky start

US (WA): Cherry season off to rocky start

Poor pollination and rain have meant fewer-than-normal quantities of cherries from Washington this month. Demand for fruit has outpaced supplies, but despite diminished quantities this month, growers are hoping July will bring better volumes.

“We’ve had a diminished crop so far,” said Stemilt Growers’ Roger Pepperl. “We had poor pollination, and then rain took out some of our June cherries.” While exact numbers on how much of this month’s crop was affected weren’t available, Pepperl said it was a significant amount. But he noted that Stemilt’s cherry season, that’s planned to go into late-August or early-September, should see increased volumes of fruit in July.

Similarly, Columbia Marketing International’s Bob Mast expects the latter half of the season to be much better than the beginning.

“We’ve been off to a slow start, and we hope to ramp things up when the weather turns,” said Mast. “It’s going to be important for retailers to catch up with sales that have been lost due to lack of availability, so the hope is to get late season sales going.” The weather Mast mentioned has included inopportune rain. While precipitation has slowed down the harvesting of fruit, it’s also made for cracked fruit that needs to be culled. The more fruit that is weeded out because it’s cracked, the less fruit available on the market. That’s caused problems for retailers who want to take advantage of strong demand ahead of the Fourth of July holiday.

“Supplies from California finished off pretty quickly, so demand for the volume coming out of the Pacific Northwest picked up rapidly,” explained Mast. “We’re frustrated because retailers want to get fruit into the system for the Fourth of July, so we’re looking to transition into our later season varieties.” With diminished volumes of fruit, pricing has been high. But less fruit per tree has also meant that the cherries that do make it to stores are larger and of very good quality.

“This is some of the best quality fruit we’ve seen in a while,” said James Michael, vice president of marketing for Northwest Cherries. “Fewer buds and fewer cherries per tree means better quality, so the fruit on shelves is incredible, and that’s fueling demand.” Increased demand and good quality fruit have been the bright spots to a beginning of the season that has seen lower volumes. Now growers are hoping to get past the rough start and finish the season strong.

“It’s been a bad June so far,” said Pepperl, “but we anticipate having a good July.”

Publication date: 6/26/2013
Author: Carlos Nunez
Copyright: www.freshplaza.com


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