Blog Archives

Local Farmers Market program helps retailer boost produce sales

Summer is peak produce season, and Associated Retail Operations banners — Macey’s, Lin’s, Dan’s, Dick’s Market and Fresh Market — are adding Utah love to the produce department with its Local Farmers Markets program, which launched July 1 and has been successful in increasing produce sales and guest count in each store

The in-store program includes signage highlighting Utah-grown produce and the farmers who supply them, as well as parking lot tent sales on Saturdays.

“Buying from Utah farmers and growers allows us to offer our guests the freshest produce at great prices, since it doesn’t have to travel as far,” Danni Barnhart, produce manager for Associated Retail Operations, said in a press release. “As locally owned retailers, it is important for us to support other local businesses, especially our farmers and growers. Our guests love that we offer a wide variety of Utah grown products.”

The Local Farmers Market program is made possible through a partnership between Associated Retail Operations and 33 Utah farmers and growers, including Bangerter Farms, Houwelings Tomatoes and Hartley’s Best Onions.

Each of the farmers is GAP certified or in the final stages of achieving the certification, which was set by the U.S. Department of Agriculture as part of the new food-safety regulations. The program aligns with industry trends that show local is the new organic according to consumer preferences.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

U.S.: Limoneira expands direct sales program

California-based Limoneira Company will now build on its direct lemon sales programs with oranges and other specialty citrus items.

Chief operating officer Alex Teague tells www.freshfruitportal.com the move ties into Limoneira’s One World of Citrus program, meeting the needs of customers not only in the U.S. but throughout the globe.

He says the direct sales method outside the lemon category – in citrus referred to as “round fruit” – has been in trials for a couple of years, but now the it would make up 100% of volume.

“One of the big drivers is the foodservice industry. Whereas probably 70-80% oranges go to retail, only about 20-30% of lemons go to retail,” Teague says.

“So bringing the foodservice-size oranges to coincide with our foodservice business in the lemons is a big help.”

In addition to Navel and Valencia oranges, Limoneira will provide Cara Cara Navels , Moro Blood oranges, Pummelos and Star Ruby Grapefruit from its groves.

The company will partner with Cecelia Packing Corporation for packing Limoneira oranges and specialty citrus.

“Limoneira via Sunkist used to have an orange house up until 2001 – for a variety of reasons it was shut down and we had always planned to going back to packing and selling direct ourselves with the oranges – now just appeared the opportune time with Cecelia to go do it,” he says.

“Like our lemon packing house in Santa Paula, they have a state-of-the-art facility in Orange Cove that’s close to our orange and specialty citrus groves,” Teague says in a release.

In the release, Limoneira director of global sales John Carter says global lemon customers have been asking Limoneira to sell its other citrus varieties for quite a while.

“We look forward to the opportunity to grow the category and connect shoppers to other citrus trees,” he says.

“Customers have appreciated the quality and consistency that they receive with Limoneira’s lemons, and we will deliver these same benefits with our oranges and specialty citrus.”

When asked about the current citrus market, Teague is still upbeat despite some short-term challenges this year.

“I would say the round fruit, because of unusual crop size, some maturing issues, there was a struggle this year,” he says.

“But of course we think that’s only temporary and it’ll work its way out. It was more a seasonal crop condition than it was a market condition. We still have strong confidence in the marketplace and consumption.

“The lemon market is continuing to be very strong. Consumption, from what we can tell comparing stores and restaurants, consumption continues to rise. We continue to have a lot of interest from retail and foodservice to have more fresh lemon programs.”

In terms of the upcoming California deal, he says orchards are getting enough heat units to have good-tasting oranges, and Limoneira has a full water allocation in the San Joaquin Valley.

“For fruit condition we’re very much looking forward to the 2016-17 season,” he says.

www.freshfruitportal.com

 

FreshFruitPortal.com

Australian State Restricts Raw ‘Bath’ Milk Sales in Wake of Boy’s Death

Following the death of a 3-year-old boy and hospitalizations of other children last month, the Australian state of Victoria has significantly restricted the sale of raw milk labeled as “bath” milk, which is said to be labeled as such to circumvent Australia’s ban on sales of raw milk for human consumption.

Beginning Jan. 1, all milk sold as “bath” milk in Victoria must either be pasteurized or include a gag-inducing agent to make it taste bitter and discourage consumption, according to ABC News.

Many of the raw-milk products labeled as “bath” milk are sold in containers similar to drinkable milk and placed near drinkable milk in stores, according to the state’s Minister for Consumer Affairs.

Producers of “bath” milk say that the new law came so suddenly that they are not prepared to make the necessary changes, and, in some cases, are not sure how to change their operations to satisfy the new restrictions.

In early December, at least five children in Victoria fell ill and were hospitalized with severe infections from E. coli and Cryptosporidium in connection with consuming Mountain View Organic Bath Milk. One of those children, a 3-year-old boy, died after developing hemolytic uremic syndrome (HUS), a kidney disease associated with the most severe E. coli infections.

Raw milk is milk that has not been pasteurized to eliminate potentially harmful pathogens. Children, the elderly, and individuals with compromised immune systems are especially vulnerable to pathogens such as E. coli and Cryptosporidium sometimes found in milk.

Food Safety News

Produce Shows Sales Gains

WASHINGTON —  Fresh fruit and vegetables both posted sales gains the first quarter of this year over the same period a year earlier, according to the latest edition of FreshFacts for Retail, a quarterly research report from The United Fresh Foundation.

Produce departments as a whole experienced a  2% increase in volume sales, and 7% increase in average dollar sales, spurref by a 4.9% increase in retail prices.


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By volume sold, vegetables beat fruit, with a 2.1% increase, while fruit posted an increase of 1.4% over the same quarter in 2012.

In dollar sales, fruit outdid vegetables, increasing nearly 8% over the first quarter last year, with vegetable dollar growth coming in at 5.7%.

The report also includes these stand-out findings:

Nine out of 10 of the top 10 selling fruits posted dollar gains over first quarter 2012, with citrus, melon, specialty fruit and apples chalking up double-digit gains, mostly related to price increases, the research showed, and half of the top 10 vegetable categories gained both in dollar and volume sales.

Read more: Whole Foods Imagines Produce Department Without Bees

The report also showed sales gains for organic and value-added fruits and vegetables. Organic fruits increased 24.4% in dollar sales, and organic vegetables showed an increase of 14.9%.

Value-added fruits increased in dollar and volume sales by 10.7% and 2.9%, respectively.

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UK Sales of Chicken Decline, Possibly Due to Campylobacter News

Grocery purchases of chicken in the United Kingdom have declined nearly 7 percent by volume and 4 percent by sales since this time last year.

Experts are speculating that the public has been influenced by media coverage of the high levels of Campylobacter contamination found on raw chicken, according to meatinfo.co.uk.

Media coverage related to food safety in the UK has largely focused on Campylobacter in chicken this year. First, a whistleblower at a poultry factory revealed alleged violations of hygiene rules for two major chicken producers, and, later in the year, the UK’s Food Standards Agency released a report stating that 70 percent of fresh whole chickens bought in the UK are contaminated with some level of Campylobacter.

The statistics on lower chicken sales were released by market research firm Kantar Worldpanel, which speculated that the heightened news around Campylobacter on chicken likely contributed to the situation. But other factors are credited with the decline in chicken sales as well, such as increased spending power leading to the purchase of more expensive meats.

In November, leading UK grocery retailer Marks & Spencer announced a new initiative to reduce the presence of Campylobacter on chicken in its stores, the “Campylobacter Challenge“. The plan intends to reduce chicken contamination levels through a combination of five strategies, including rapidly chilling chicken carcasses and wrapping them in a bagging system that allows customers to cook the chickens without physically handling the raw meat.

Food Safety News

Fresh Valley Foods and A.J. Letizio Sales announce partnership

Fresh Valley Foods Corp., based in Haverhill, MA, announced it has entered into a retail brokerage partnership with A.J. Letizio Sales & Marketing Inc., based in Windham, NH. Under this new agreement, A.J. Letizio will become Fresh Valley Food’s exclusive retail broker in New England and New York for the processor’s full line of fresh-cut fruit and vegetables.

“We’re all very excited about this new partnership,” Bob Tessitore, senior vice president for A.J. Letizio, said in a press release. “Fresh Valley’s full line of fresh-cut produce is the perfect complement to our current line of fresh foods.”

“With our superior level of quality and customer service, and A.J. Letizio’s outstanding reputation and ability to represent us in the marketplace, we will bring extra savings to our retailers and greater value to our retail customers,” Fresh Valley Foods General Manager C.J. Gangi added in the press release.

Founded in 2010, Fresh Valley Foods Corp. offers a full line of fresh-cut fruits and vegetables for retail and foodservice accounts under the “Freshen Ready,” “All Natural,” “Fresh 21″ and “Fresh Valley” labels.

The Produce News | Today’s Headlines

Sobeys Sales, Earnings Rise in Q4

STELLARTON, Nova Scotia — Sobeys posted a sales gain of 5.8% — 2.4% excluding acquisitions — and a 0.6% same-store sales gain in the fiscal fourth quarter, parent company Empire Cos. said Thursday.


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Sobeys accounts for nearly all of Empire’s financial results. The parent company reported quarterly net earnings of $ 102.5 million (U.S.) on sales of $ 4.1 billion. Net earnings increased 16.6% from the same period last year, and sales were up by 5.8%. For the fiscal year, food retail sales increased 8.4% to $ 16.8 billion.

Sales were impacted by the acquisition of 236 gas stations and convenience stores accounting for around $ 1 billion in sales during the year. Excluding those stores, Sobeys sales improved by 2.8% for the fiscal year.

In addition, Empire Cos. on Thursday said it reached agreements to sell its movie theater operations in two separate transactions, saying the deals would allow the company to focus attention on Sobeys and its real estate holdings.

More news: Analysts Watching Sobeys’ ‘Magical’ Safeway Deal

Empire said Cineplex Inc. would acquire 24 theaters in Atlantic Canada and two in Ontario for $ 200 million in cash. In a separate deal, Empire said it would sell 20 theaters in Ontario and Western Canada to Landmark Cinemas for around $ 55 million. Empire said it would retain a stake in the Landmark properties, although Landmark would manage the business and have the right to buy Empire’s stake for $ 19 million.

“The decision to sell the business of Empire Theaters was a difficult one as it had a long history in our company and is a great business with excellent employees who have worked hard over many years to build an attractive entertainment division,” Paul Sobey, chairman of Empire, said in a statement. “The decision, however, aligns with the strategic direction of the company to focus our resources on our food retail business … and on our real estate.”

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“Spanish citrus sales more difficult than last year”

Gert Bouman, Frutaria:
“Spanish citrus sales more difficult than last year”

Demand for Spanish citrus is currently lagging far behind. That’s what Gert Bouman of Spanish private producer Frutaria says. He points to the recession in Europe as an explanation for the difficult sales – “even worse than last season” – because of which, quite simply, less fruit is sold. “But export to markets outside Europe is also difficult.”


“Of course we see nothing is being sold to Russia. Large volumes weren’t going there anyway, but the produce still has to be sold in other countries. Countries like Poland are also lagging behind this year. The mood is just very lacklustre,” Gert says.  ”We are very busy, but it’s all at very low prices. At the moment, we are fully focusing on retail, because there is little demand on the markets, and you only get low prices. But you’re also seeing promotions on 2 kilos for 99 cents in supermarkets in the Netherlands and Germany. You have to wonder whether that’s good for the industry. The consumer thinks this is the price for an orange, undervaluing the product.”


“The production runs in the south of Spain are good. We ended the Clementine season, and stopped with good quality Navelinas. Now we’re getting the Clemenvilla season started, and we’ve begun with the Salustianas,” Gert says. He thinks a further reorganization of the Spanish citrus sector is unavoidable. The past five years, many cooperatives and private companies have disappeared, a trend which will only continue. With prices like that, there’s no future in the sector, and nobody is enthusiastic about investing in citrus productions, quite the contrary.”


For more information:
Gert Bouman
Frutaria
T: (+34) 661 252 509
M: (+34) 661 252 509
[email protected]
www.frutaria.com

Publication date: 12/17/2014


FreshPlaza.com

J&J Family of Farms hires new western sales manager

Because J&J Family of Farms continues to expand into the western region of the United States, the company recently hired Mari Danielson, who will serve as its western sales manager.

Danielson, who was previously the senior sales executive for Sunfed, brings a wide range of produce experience to this new position.

“This is a great opportunity to be able to sell and market all varieties of high-quality produce from a well-established company with a diversified customer base,” she said in a press release.Mari ColorMari Danielson “I am very excited to grow my career with the ‘Family of Farms’ that J&J represents.”

Starting her career in the Phoenix wholesale market, Danielson developed hands-on product knowledge of all aspects of the wholesale segment. After moving to Colorado, she was hired as a retail specialist for CH Robinson, working in procurement, sales, merchandising, representation and transportation.

Building on her produce expertise, Danielson opened a logistics and produce company based in Colorado, which provided her with the additional skills and experience in management and administration. In 2006 she re-located to the Nogales area where she was offered the opportunity to expand sales for SunFed.

“With our continued growth in the western region, J&J has now become a national supplier and this has created new opportunities for us to enlarge our sales force and operations,” Brian Rayfield, vice president of business development for J&J, said in the release.  “Mari’s produce knowledge combined with her retail and foodservice experience will be an asset to our team.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

J&J Family of Farms hires new western sales manager

Because J&J Family of Farms continues to expand into the western region of the United States, the company recently hired Mari Danielson, who will serve as its western sales manager.

Danielson, who was previously the senior sales executive for Sunfed, brings a wide range of produce experience to this new position.

“This is a great opportunity to be able to sell and market all varieties of high-quality produce from a well-established company with a diversified customer base,” she said in a press release.Mari ColorMari Danielson “I am very excited to grow my career with the ‘Family of Farms’ that J&J represents.”

Starting her career in the Phoenix wholesale market, Danielson developed hands-on product knowledge of all aspects of the wholesale segment. After moving to Colorado, she was hired as a retail specialist for CH Robinson, working in procurement, sales, merchandising, representation and transportation.

Building on her produce expertise, Danielson opened a logistics and produce company based in Colorado, which provided her with the additional skills and experience in management and administration. In 2006 she re-located to the Nogales area where she was offered the opportunity to expand sales for SunFed.

“With our continued growth in the western region, J&J has now become a national supplier and this has created new opportunities for us to enlarge our sales force and operations,” Brian Rayfield, vice president of business development for J&J, said in the release.  “Mari’s produce knowledge combined with her retail and foodservice experience will be an asset to our team.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Apple industry unites to increase sales

It’s not unprecedented for the apple industry to work together — industry members do so daily on issues ranging from immigration to trade relations to crop research.  But this holiday season U.S. Apple Association and participating members are working to support apple sales by conducting joint retail communications and consumer education programs that share the same themes with their respective audiences at the same time.

“There is great opportunity here for us to deepen the impact we make with media and consumers alike by joining efforts,” Suzanne Wolter, chair of USApple’s consumer health education and public relations committee, said in a press release. “Right now we have not only the right team to implement these types of programs, but also the industry enthusiasm and support to make them a success.”

Beginning the week of Dec. 1 and continuing into early spring, USApple and select members will hold monthly PR and social media outreach initiatives to reach online fans and media. The efforts will be aimed at attracting greater consumer attention with consistent and timely messages and images.

“Consumer news media and social media are increasingly busy, cluttered places to connect with consumers — particularly during the holiday season,” Wendy Brannen, director of consumer health and public relations for USApple, said in the release. “By conducting joint communications campaigns in which much of the apple industry, including producers, processors and retailers, are presenting the same content at the same time, we’re better able to break through to consumers with important, helpful messages that will ideally translate to increased apple sales.”

The December program focuses on encouraging consumers to “share the health” this holiday season with do-it-yourself apple gifts, including homemade gift baskets, butters and jams, with apples as the healthy, accessible and affordable center ingredient.  Members will be sharing similar posts and professionally styled photography on their social and digital channels and pitching consistent messages and materials to their respective target consumer media.

Forthcoming campaigns will focus on the benefits of resolving to eat two apples a day in January, and promoting apples’ heart health research during American Heart Month in February.

Retailers and other USApple members and supporters interested in participating in the campaigns may contact Brannen at wbrannen@usapple.org.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.