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“Piel de Sapo melons increasingly valued on European market”

Manager Jose Beltran of Hispalco s.a.:
“Piel de Sapo melons increasingly valued on European market”


Hispalco s.a. has been exporting fruit and vegetables to the European markets for over 20 years. Its brand Monna Lisa is known on the market as a quality brand of high prestige. “Her mysterious smile is a symbol and guarantee of quality, service and exclusivity. This challenge is difficult to control in these times, but we have made our position in the market and continue to grow,” says manager Jose Beltran.


The commercial department and quality controllers at Hispalco work with the producers every day to get the best results. After the success of Monna Lisa the company started their second brand Unicorn a number of years ago to serve a larger customer base.


At the moment the company is also working hard to strengthen the organic branch with the brand Hispalco Bio by creating a new product line, which distinguishes itself from the conventional line. These product have been grown 100% organically, and are organically certified.


The season of stone fruit, melons and watermelons is now in full swing. The company has also started selling cherries and grapes from Puglia and Sicily under the brands Gioconda and Unicorn. “The best plantations and varieties can be found in these regions of Italy. We will also offer French peaches and nectarines from Langedouc and Rousillon in the sizes A and AA from the end of July, also under the exclusive brands Unicorn and La Joconde, to offer the customers a quality products, as opposed to one Spanish variety with an increasingly low supply.”


Hispalco supports the idea of exporting more Piel de Sapo melons, as they are becoming increasing valued in the European markets. “With a sweeter and juicer flesh and longer shelf life the Piel de Sapo is a great product with added value,” says Jose Beltran. When we ask the manager of Hisplaco what the secret behind the success is, he answers; “There is no secret or magic potion. It’s a matter of hard work, remaining constant and being surrounded by people who share the same values and prove this by never losing their entrepreneurial spirit.”


For more information:

Hispalco, S.A.

C/ Barranco Pascual, 45

Esq. C/ Labradores

Polígono Industrial Campo Aníbal

46530 Puzol (Valencia)

Tel.: 00 34 96 340 44 22

Fax: 00 34 96 340 40 56

Publication date: 6/27/2013


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Spain: Salzillo F1: Nunhems’ Piel de Sapo melon variety

Suitable for open ground and greenhouse cultivation
Spain: Salzillo F1: Nunhems’ Piel de Sapo melon variety

Good settling, high productivity and very uniform fruits; these are the defining characteristics of the best melon variety for Cartagena, which is additionally highly resistant to oidium.

Salzillo F1 is especially indicated for transplants between 5 and 25 March and offers a full package of exclusive advantages, making it the best option for early cultivation of the Piel de Sapo melon in the Spanish Region of Murcia. It is suitable for both open ground and greenhouse growing, and the uniformity of its fruits is particularly noteworthy, with regular shapes and calibers oscillating between 3 and 4 kilos.

It also has a longer shelf life, making it ideal to cover the growing demand for melon varieties that can retain their qualities longer after being harvested. Its durability also gives producers flexibility when estimating the appropriate harvest time.

Sharp temperature oscillations and the conditions for production that are best suited for early cycle cultivation, have been taken into account for the development of this variety, as well as the incidence of the most common illnesses in the area of Cartagena. As a result, Salzillo F1 is highly resistant to oidium, allowing plants to remain healthy until the end of the harvest.

Additionally, it is a variety that settles easily, which ensures the desired earliness in order to be the first to arrive in the market. The excellent uniformity in production makes it possible to maximise second and third settlings, with fruits also meeting optimal conditions for commercialisation.

This new Piel de Sapo from Nunhems is just starting its grand scale commercialisation with the certainty of responding to specific demands, which will help in increasing profitability for producers and commercial operators. Nunhems also has great hopes for the use of Salzillo F1 in extra-early open ground cycles in La Mancha.

Publication date: 1/3/2014


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Is South Africa ready for the Piel de Sapo?

Is South Africa ready for the Piel de Sapo?

South African consumers could soon be faced with a new melon variety on the shelves. The Piel de Sapo melon is making an entrance on to the market, at the moment it still a niche product as South Africans prefer the more well know and trusted melons such as cantaloupe and honeydew.

Donald Millar-Watt, Research Farm Manager at seed company Starke Ayres, says there is still a lot of work to be done in the area of marketing this variety in South Africa. “People are put-off by the appearance of this melon, with its toad like skin. Once they taste it they will learn how sweet and delicious it is.”

The Piel de Sapo seeds are of the SEDA cultivar and marketed under the Starke Ayres brand and in the trials the variety scored very well. The brix level was 14 with the fruit weighing 2-3.5kg. Millar-Watt explained that he variety also has high resistance to Fusarium and intermediate resistance to powdery mildew.

For more information:
Donald Millar-Watt
Starke Ayres (Pty) Ltd
South Africa
Tel: +27 (0) 21 987 2219
Email: [email protected]
www.starkeayres.co.za

Publication date: 8/26/2013
Author: Nichola Watson
Copyright: www.freshplaza.com


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