Blog Archives

US (CA): Apple growers seek to capitalize on niche window

California’s apple production pales in comparison to Washington’s large crop. But while California’s growers can’t compete on volume and don’t exert the influence Washington’s growers have, they hope to build their crop by capitalizing on opportune moments during the year.

“We have challenges as the Pacific Northwest growers grow their programs,” said Rich Sambado of Primavera Marketing. “Our only way to survive is to get better fruit and more production per acre to offset our rising labour costs and low prices for apples from Washington.” Compared to Washington’s crop, which routinely surpasses 100 million boxes of apples harvested per year, California’s 2 million boxes per year is extremely small. But in addition to improving yields and varieties, careful marketing of the crop is also key to growing California’s crop.

“We try to maximize our window of availability with an emphasis on freshness,” said Sambado. “That means fresh Galas in July, fresh Fujis in August, Fresh Granny Smiths in late-August and Fresh Pink Lady apples in October. We try to compete with quality and a lot of volume in a short window.” An early start to this year’s harvest made it more difficult to find that niche, so there was more competition from Washington fruit and imported apples from Chile.

“This year, we were a solid week ahead of schedule,” said Sambado. “The early start had a negative effect because there was less time for the market to clean up the fruit from Washington and Chile. We didn’t crank up sales until later in August because there was still fruit from the old crop in the system.”

For more information:

Rich Sambado

Primavera Marketing

+1 209 931 9420

FreshPlaza.com

PMA, Sesame Workshop seek bright, healthy future for children

Current collaborations between producers of fresh produce, trade organizations and government officials will pave the way for a healthier America in the future.

Last October, First Lady Michelle Obama — honorary chair of the Partnership for a Healthier America — announced that the Produce Marketing Association and Sesame Workshop had joined forces with the organization in a two-year agreement aimed at promoting consumption of fresh fruits and vegetables among children.HealthyKidsFirst Lady Michelle Obama and Big Bird of ‘Sesame Street’ participated in public service announcement tapings in the White House Kitchen. (Official White House photo by Lawrence Jackson) The program is also designed to help parents and families make smart choices.

The “Eat Brighter” campaign piggybacks on the successes of beloved and colorful Sesame Street characters and the highly successful Sesame Street brand to gets its message across. The program is geared towards children ages two to five, their parents and caregivers.

“It’s no secret that many parents have a hard time getting kids excited about eating their fruits and vegetables,” Lawrence Soler, chief executive officer of Partnership for a Healthier America, told The Produce News. “The work that Sesame and PMA are doing helps all of us promote increased fruit and vegetable consumption, and gives parents and families a powerful, positive tool to help kids get excited about eating healthier foods.”

The program builds upon the earlier successes of Sesame Workshop and its Healthy Habits for Life initiative, which was launched in 2004.  “We are thrilled to join the PMA in this new initiative,” said H. Melvin Ming, president and chief executive officer of Sesame Workshop. “We know the power and appeal our Sesame Street Muppets have to encourage children and their families to eat more fresh fruit and vegetables. These healthier choices will lead to a brighter future for our children.”

Childhood obesity has reached epidemic proportions in the United States. “Diet is the number one cause of mortality and obesity issues in the U.S.,” PMA said on its webpage dedicated to coverage of this important program. “At the same time, fresh produce consumption remains low. As produce marketers, we have the power to do something about it, and we all know sophisticated, targeted marketing works. Sesame Workshop and the produce industry share a common goal and view the intersection of marketing, fresh produce and brand trust as a powerful instrument to inspire children ages two to five, and their parents and caregivers, to choose fresh fruits and vegetables.”

PMA President Cathy Burns said produce marketers, “have the power to influence children’s eating habits. Our goal is to spark a unified movement — helping our industry rise above the advertising noise with a strong voice and one clear message, meanwhile boosting sales and instilling good values to build customer loyalty.”

A special turnkey toolkit has been developed, making royalty-free resources available to retailers. These include use of Sesame Street characters in media placements and in-store signage and packaging. Retailers are encouraged to take advantage of the toolkit as part of their “back to school” promotions.

“Members of the Sesame Workshop-PMA marketing taskforce have dedicated hours of their time to ensure the success and adaptability of the marketing toolkit, and they should be commended for that,” said Todd Putman, chief marketing officer of Bolthouse Farms and chair of the taskforce, in the statement.

Additional details about the toolkit are available at www.pma.com/EatBrighter.

The power of brand equity has been quantified. In a recent study published by the Archives of Pediatrics and Adolescent Medicine, researchers at Cornell University found that children given a choice between eating an apple, cookie or both were more likely to choose the cookie. But when researchers added an Elmo sticker to apples, the number of children selecting the apple nearly doubled.

“The goal here is grand, but simple — to change the conversation surrounding fresh produce,” said Putnam in mid-July. “Really, it’s to start a conversation, because we know that of all the things families are talking about, eating fresh fruits and vegetables may not top the list. But the USDA recently reported that children of this generation may not outlive their parents because of obesity, and that’s unacceptable. It’ll take a village to turn that around, but now we have a few tools to help us.”

On Feb. 9, 2010, the First Lady launched the “Let’s Move!” campaign. The program promotes healthy eating and physical activity among children. The national call to action includes healthful tips and step-by-step strategies for kids, parents, schools, community leaders, chefs and health care providers.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

PMA, Sesame Workshop seek bright, healthy future for children

Current collaborations between producers of fresh produce, trade organizations and government officials will pave the way for a healthier America in the future.

Last October, First Lady Michelle Obama — honorary chair of the Partnership for a Healthier America — announced that the Produce Marketing Association and Sesame Workshop had joined forces with the organization in a two-year agreement aimed at promoting consumption of fresh fruits and vegetables among children.HealthyKidsFirst Lady Michelle Obama and Big Bird of ‘Sesame Street’ participated in public service announcement tapings in the White House Kitchen. (Official White House photo by Lawrence Jackson) The program is also designed to help parents and families make smart choices.

The “Eat Brighter” campaign piggybacks on the successes of beloved and colorful Sesame Street characters and the highly successful Sesame Street brand to gets its message across. The program is geared towards children ages two to five, their parents and caregivers.

“It’s no secret that many parents have a hard time getting kids excited about eating their fruits and vegetables,” Lawrence Soler, chief executive officer of Partnership for a Healthier America, told The Produce News. “The work that Sesame and PMA are doing helps all of us promote increased fruit and vegetable consumption, and gives parents and families a powerful, positive tool to help kids get excited about eating healthier foods.”

The program builds upon the earlier successes of Sesame Workshop and its Healthy Habits for Life initiative, which was launched in 2004.  “We are thrilled to join the PMA in this new initiative,” said H. Melvin Ming, president and chief executive officer of Sesame Workshop. “We know the power and appeal our Sesame Street Muppets have to encourage children and their families to eat more fresh fruit and vegetables. These healthier choices will lead to a brighter future for our children.”

Childhood obesity has reached epidemic proportions in the United States. “Diet is the number one cause of mortality and obesity issues in the U.S.,” PMA said on its webpage dedicated to coverage of this important program. “At the same time, fresh produce consumption remains low. As produce marketers, we have the power to do something about it, and we all know sophisticated, targeted marketing works. Sesame Workshop and the produce industry share a common goal and view the intersection of marketing, fresh produce and brand trust as a powerful instrument to inspire children ages two to five, and their parents and caregivers, to choose fresh fruits and vegetables.”

PMA President Cathy Burns said produce marketers, “have the power to influence children’s eating habits. Our goal is to spark a unified movement — helping our industry rise above the advertising noise with a strong voice and one clear message, meanwhile boosting sales and instilling good values to build customer loyalty.”

A special turnkey toolkit has been developed, making royalty-free resources available to retailers. These include use of Sesame Street characters in media placements and in-store signage and packaging. Retailers are encouraged to take advantage of the toolkit as part of their “back to school” promotions.

“Members of the Sesame Workshop-PMA marketing taskforce have dedicated hours of their time to ensure the success and adaptability of the marketing toolkit, and they should be commended for that,” said Todd Putman, chief marketing officer of Bolthouse Farms and chair of the taskforce, in the statement.

Additional details about the toolkit are available at www.pma.com/EatBrighter.

The power of brand equity has been quantified. In a recent study published by the Archives of Pediatrics and Adolescent Medicine, researchers at Cornell University found that children given a choice between eating an apple, cookie or both were more likely to choose the cookie. But when researchers added an Elmo sticker to apples, the number of children selecting the apple nearly doubled.

“The goal here is grand, but simple — to change the conversation surrounding fresh produce,” said Putnam in mid-July. “Really, it’s to start a conversation, because we know that of all the things families are talking about, eating fresh fruits and vegetables may not top the list. But the USDA recently reported that children of this generation may not outlive their parents because of obesity, and that’s unacceptable. It’ll take a village to turn that around, but now we have a few tools to help us.”

On Feb. 9, 2010, the First Lady launched the “Let’s Move!” campaign. The program promotes healthy eating and physical activity among children. The national call to action includes healthful tips and step-by-step strategies for kids, parents, schools, community leaders, chefs and health care providers.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

PMA, Sesame Workshop seek bright, healthy future for children

Current collaborations between producers of fresh produce, trade organizations and government officials will pave the way for a healthier America in the future.

Last October, First Lady Michelle Obama — honorary chair of the Partnership for a Healthier America — announced that the Produce Marketing Association and Sesame Workshop had joined forces with the organization in a two-year agreement aimed at promoting consumption of fresh fruits and vegetables among children.HealthyKidsFirst Lady Michelle Obama and Big Bird of ‘Sesame Street’ participated in public service announcement tapings in the White House Kitchen. (Official White House photo by Lawrence Jackson) The program is also designed to help parents and families make smart choices.

The “Eat Brighter” campaign piggybacks on the successes of beloved and colorful Sesame Street characters and the highly successful Sesame Street brand to gets its message across. The program is geared towards children ages two to five, their parents and caregivers.

“It’s no secret that many parents have a hard time getting kids excited about eating their fruits and vegetables,” Lawrence Soler, chief executive officer of Partnership for a Healthier America, told The Produce News. “The work that Sesame and PMA are doing helps all of us promote increased fruit and vegetable consumption, and gives parents and families a powerful, positive tool to help kids get excited about eating healthier foods.”

The program builds upon the earlier successes of Sesame Workshop and its Healthy Habits for Life initiative, which was launched in 2004.  “We are thrilled to join the PMA in this new initiative,” said H. Melvin Ming, president and chief executive officer of Sesame Workshop. “We know the power and appeal our Sesame Street Muppets have to encourage children and their families to eat more fresh fruit and vegetables. These healthier choices will lead to a brighter future for our children.”

Childhood obesity has reached epidemic proportions in the United States. “Diet is the number one cause of mortality and obesity issues in the U.S.,” PMA said on its webpage dedicated to coverage of this important program. “At the same time, fresh produce consumption remains low. As produce marketers, we have the power to do something about it, and we all know sophisticated, targeted marketing works. Sesame Workshop and the produce industry share a common goal and view the intersection of marketing, fresh produce and brand trust as a powerful instrument to inspire children ages two to five, and their parents and caregivers, to choose fresh fruits and vegetables.”

PMA President Cathy Burns said produce marketers, “have the power to influence children’s eating habits. Our goal is to spark a unified movement — helping our industry rise above the advertising noise with a strong voice and one clear message, meanwhile boosting sales and instilling good values to build customer loyalty.”

A special turnkey toolkit has been developed, making royalty-free resources available to retailers. These include use of Sesame Street characters in media placements and in-store signage and packaging. Retailers are encouraged to take advantage of the toolkit as part of their “back to school” promotions.

“Members of the Sesame Workshop-PMA marketing taskforce have dedicated hours of their time to ensure the success and adaptability of the marketing toolkit, and they should be commended for that,” said Todd Putman, chief marketing officer of Bolthouse Farms and chair of the taskforce, in the statement.

Additional details about the toolkit are available at www.pma.com/EatBrighter.

The power of brand equity has been quantified. In a recent study published by the Archives of Pediatrics and Adolescent Medicine, researchers at Cornell University found that children given a choice between eating an apple, cookie or both were more likely to choose the cookie. But when researchers added an Elmo sticker to apples, the number of children selecting the apple nearly doubled.

“The goal here is grand, but simple — to change the conversation surrounding fresh produce,” said Putnam in mid-July. “Really, it’s to start a conversation, because we know that of all the things families are talking about, eating fresh fruits and vegetables may not top the list. But the USDA recently reported that children of this generation may not outlive their parents because of obesity, and that’s unacceptable. It’ll take a village to turn that around, but now we have a few tools to help us.”

On Feb. 9, 2010, the First Lady launched the “Let’s Move!” campaign. The program promotes healthy eating and physical activity among children. The national call to action includes healthful tips and step-by-step strategies for kids, parents, schools, community leaders, chefs and health care providers.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

PMA, Sesame Workshop seek bright, healthy future for children

Current collaborations between producers of fresh produce, trade organizations and government officials will pave the way for a healthier America in the future.

Last October, First Lady Michelle Obama — honorary chair of the Partnership for a Healthier America — announced that the Produce Marketing Association and Sesame Workshop had joined forces with the organization in a two-year agreement aimed at promoting consumption of fresh fruits and vegetables among children.HealthyKidsFirst Lady Michelle Obama and Big Bird of ‘Sesame Street’ participated in public service announcement tapings in the White House Kitchen. (Official White House photo by Lawrence Jackson) The program is also designed to help parents and families make smart choices.

The “Eat Brighter” campaign piggybacks on the successes of beloved and colorful Sesame Street characters and the highly successful Sesame Street brand to gets its message across. The program is geared towards children ages two to five, their parents and caregivers.

“It’s no secret that many parents have a hard time getting kids excited about eating their fruits and vegetables,” Lawrence Soler, chief executive officer of Partnership for a Healthier America, told The Produce News. “The work that Sesame and PMA are doing helps all of us promote increased fruit and vegetable consumption, and gives parents and families a powerful, positive tool to help kids get excited about eating healthier foods.”

The program builds upon the earlier successes of Sesame Workshop and its Healthy Habits for Life initiative, which was launched in 2004.  “We are thrilled to join the PMA in this new initiative,” said H. Melvin Ming, president and chief executive officer of Sesame Workshop. “We know the power and appeal our Sesame Street Muppets have to encourage children and their families to eat more fresh fruit and vegetables. These healthier choices will lead to a brighter future for our children.”

Childhood obesity has reached epidemic proportions in the United States. “Diet is the number one cause of mortality and obesity issues in the U.S.,” PMA said on its webpage dedicated to coverage of this important program. “At the same time, fresh produce consumption remains low. As produce marketers, we have the power to do something about it, and we all know sophisticated, targeted marketing works. Sesame Workshop and the produce industry share a common goal and view the intersection of marketing, fresh produce and brand trust as a powerful instrument to inspire children ages two to five, and their parents and caregivers, to choose fresh fruits and vegetables.”

PMA President Cathy Burns said produce marketers, “have the power to influence children’s eating habits. Our goal is to spark a unified movement — helping our industry rise above the advertising noise with a strong voice and one clear message, meanwhile boosting sales and instilling good values to build customer loyalty.”

A special turnkey toolkit has been developed, making royalty-free resources available to retailers. These include use of Sesame Street characters in media placements and in-store signage and packaging. Retailers are encouraged to take advantage of the toolkit as part of their “back to school” promotions.

“Members of the Sesame Workshop-PMA marketing taskforce have dedicated hours of their time to ensure the success and adaptability of the marketing toolkit, and they should be commended for that,” said Todd Putman, chief marketing officer of Bolthouse Farms and chair of the taskforce, in the statement.

Additional details about the toolkit are available at www.pma.com/EatBrighter.

The power of brand equity has been quantified. In a recent study published by the Archives of Pediatrics and Adolescent Medicine, researchers at Cornell University found that children given a choice between eating an apple, cookie or both were more likely to choose the cookie. But when researchers added an Elmo sticker to apples, the number of children selecting the apple nearly doubled.

“The goal here is grand, but simple — to change the conversation surrounding fresh produce,” said Putnam in mid-July. “Really, it’s to start a conversation, because we know that of all the things families are talking about, eating fresh fruits and vegetables may not top the list. But the USDA recently reported that children of this generation may not outlive their parents because of obesity, and that’s unacceptable. It’ll take a village to turn that around, but now we have a few tools to help us.”

On Feb. 9, 2010, the First Lady launched the “Let’s Move!” campaign. The program promotes healthy eating and physical activity among children. The national call to action includes healthful tips and step-by-step strategies for kids, parents, schools, community leaders, chefs and health care providers.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

PMA, Sesame Workshop seek bright, healthy future for children

Current collaborations between producers of fresh produce, trade organizations and government officials will pave the way for a healthier America in the future.

Last October, First Lady Michelle Obama — honorary chair of the Partnership for a Healthier America — announced that the Produce Marketing Association and Sesame Workshop had joined forces with the organization in a two-year agreement aimed at promoting consumption of fresh fruits and vegetables among children.HealthyKidsFirst Lady Michelle Obama and Big Bird of ‘Sesame Street’ participated in public service announcement tapings in the White House Kitchen. (Official White House photo by Lawrence Jackson) The program is also designed to help parents and families make smart choices.

The “Eat Brighter” campaign piggybacks on the successes of beloved and colorful Sesame Street characters and the highly successful Sesame Street brand to gets its message across. The program is geared towards children ages two to five, their parents and caregivers.

“It’s no secret that many parents have a hard time getting kids excited about eating their fruits and vegetables,” Lawrence Soler, chief executive officer of Partnership for a Healthier America, told The Produce News. “The work that Sesame and PMA are doing helps all of us promote increased fruit and vegetable consumption, and gives parents and families a powerful, positive tool to help kids get excited about eating healthier foods.”

The program builds upon the earlier successes of Sesame Workshop and its Healthy Habits for Life initiative, which was launched in 2004.  “We are thrilled to join the PMA in this new initiative,” said H. Melvin Ming, president and chief executive officer of Sesame Workshop. “We know the power and appeal our Sesame Street Muppets have to encourage children and their families to eat more fresh fruit and vegetables. These healthier choices will lead to a brighter future for our children.”

Childhood obesity has reached epidemic proportions in the United States. “Diet is the number one cause of mortality and obesity issues in the U.S.,” PMA said on its webpage dedicated to coverage of this important program. “At the same time, fresh produce consumption remains low. As produce marketers, we have the power to do something about it, and we all know sophisticated, targeted marketing works. Sesame Workshop and the produce industry share a common goal and view the intersection of marketing, fresh produce and brand trust as a powerful instrument to inspire children ages two to five, and their parents and caregivers, to choose fresh fruits and vegetables.”

PMA President Cathy Burns said produce marketers, “have the power to influence children’s eating habits. Our goal is to spark a unified movement — helping our industry rise above the advertising noise with a strong voice and one clear message, meanwhile boosting sales and instilling good values to build customer loyalty.”

A special turnkey toolkit has been developed, making royalty-free resources available to retailers. These include use of Sesame Street characters in media placements and in-store signage and packaging. Retailers are encouraged to take advantage of the toolkit as part of their “back to school” promotions.

“Members of the Sesame Workshop-PMA marketing taskforce have dedicated hours of their time to ensure the success and adaptability of the marketing toolkit, and they should be commended for that,” said Todd Putman, chief marketing officer of Bolthouse Farms and chair of the taskforce, in the statement.

Additional details about the toolkit are available at www.pma.com/EatBrighter.

The power of brand equity has been quantified. In a recent study published by the Archives of Pediatrics and Adolescent Medicine, researchers at Cornell University found that children given a choice between eating an apple, cookie or both were more likely to choose the cookie. But when researchers added an Elmo sticker to apples, the number of children selecting the apple nearly doubled.

“The goal here is grand, but simple — to change the conversation surrounding fresh produce,” said Putnam in mid-July. “Really, it’s to start a conversation, because we know that of all the things families are talking about, eating fresh fruits and vegetables may not top the list. But the USDA recently reported that children of this generation may not outlive their parents because of obesity, and that’s unacceptable. It’ll take a village to turn that around, but now we have a few tools to help us.”

On Feb. 9, 2010, the First Lady launched the “Let’s Move!” campaign. The program promotes healthy eating and physical activity among children. The national call to action includes healthful tips and step-by-step strategies for kids, parents, schools, community leaders, chefs and health care providers.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

PMA, Sesame Workshop seek bright, healthy future for children

Current collaborations between producers of fresh produce, trade organizations and government officials will pave the way for a healthier America in the future.

Last October, First Lady Michelle Obama — honorary chair of the Partnership for a Healthier America — announced that the Produce Marketing Association and Sesame Workshop had joined forces with the organization in a two-year agreement aimed at promoting consumption of fresh fruits and vegetables among children.HealthyKidsFirst Lady Michelle Obama and Big Bird of ‘Sesame Street’ participated in public service announcement tapings in the White House Kitchen. (Official White House photo by Lawrence Jackson) The program is also designed to help parents and families make smart choices.

The “Eat Brighter” campaign piggybacks on the successes of beloved and colorful Sesame Street characters and the highly successful Sesame Street brand to gets its message across. The program is geared towards children ages two to five, their parents and caregivers.

“It’s no secret that many parents have a hard time getting kids excited about eating their fruits and vegetables,” Lawrence Soler, chief executive officer of Partnership for a Healthier America, told The Produce News. “The work that Sesame and PMA are doing helps all of us promote increased fruit and vegetable consumption, and gives parents and families a powerful, positive tool to help kids get excited about eating healthier foods.”

The program builds upon the earlier successes of Sesame Workshop and its Healthy Habits for Life initiative, which was launched in 2004.  “We are thrilled to join the PMA in this new initiative,” said H. Melvin Ming, president and chief executive officer of Sesame Workshop. “We know the power and appeal our Sesame Street Muppets have to encourage children and their families to eat more fresh fruit and vegetables. These healthier choices will lead to a brighter future for our children.”

Childhood obesity has reached epidemic proportions in the United States. “Diet is the number one cause of mortality and obesity issues in the U.S.,” PMA said on its webpage dedicated to coverage of this important program. “At the same time, fresh produce consumption remains low. As produce marketers, we have the power to do something about it, and we all know sophisticated, targeted marketing works. Sesame Workshop and the produce industry share a common goal and view the intersection of marketing, fresh produce and brand trust as a powerful instrument to inspire children ages two to five, and their parents and caregivers, to choose fresh fruits and vegetables.”

PMA President Cathy Burns said produce marketers, “have the power to influence children’s eating habits. Our goal is to spark a unified movement — helping our industry rise above the advertising noise with a strong voice and one clear message, meanwhile boosting sales and instilling good values to build customer loyalty.”

A special turnkey toolkit has been developed, making royalty-free resources available to retailers. These include use of Sesame Street characters in media placements and in-store signage and packaging. Retailers are encouraged to take advantage of the toolkit as part of their “back to school” promotions.

“Members of the Sesame Workshop-PMA marketing taskforce have dedicated hours of their time to ensure the success and adaptability of the marketing toolkit, and they should be commended for that,” said Todd Putman, chief marketing officer of Bolthouse Farms and chair of the taskforce, in the statement.

Additional details about the toolkit are available at www.pma.com/EatBrighter.

The power of brand equity has been quantified. In a recent study published by the Archives of Pediatrics and Adolescent Medicine, researchers at Cornell University found that children given a choice between eating an apple, cookie or both were more likely to choose the cookie. But when researchers added an Elmo sticker to apples, the number of children selecting the apple nearly doubled.

“The goal here is grand, but simple — to change the conversation surrounding fresh produce,” said Putnam in mid-July. “Really, it’s to start a conversation, because we know that of all the things families are talking about, eating fresh fruits and vegetables may not top the list. But the USDA recently reported that children of this generation may not outlive their parents because of obesity, and that’s unacceptable. It’ll take a village to turn that around, but now we have a few tools to help us.”

On Feb. 9, 2010, the First Lady launched the “Let’s Move!” campaign. The program promotes healthy eating and physical activity among children. The national call to action includes healthful tips and step-by-step strategies for kids, parents, schools, community leaders, chefs and health care providers.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Three Members of Congress Seek Ban on BPA in Food Packaging

Sen. Edward J. Markey (D-MA) and Reps. Lois Capps (D-CA) and Grace Meng (D-NY) are calling for a ban on Bisphenol A (BPA), a chemical used to harden plastics and commonly found in food packaging.

“The dangers of BPA have been well demonstrated,” the three wrote in an opinion piece for Roll Call. “Exposure, even at minimal levels, has been linked to numerous health problems, including breast cancer, altered fetal development, infertility and behavioral changes.”

“There is a lot of evidence associating daily exposure to a slew of events in humans from behavioral issues in children to metabolism to malformations in organs when they develop,” Maricel Maffini, a senior scientist with the Natural Resource Defense Council’s (NRDC) health team, told Food Safety News in January. “If the exposure occurs to a specific window of the susceptibility during development, the impact is greater.”

The U.S. Food and Drug Administration banned BPA from baby bottles, sippy cups and infant formula packaging in 2012, but Markey, Capps and Meng say that more needs to be done.

“In order to fully protect children from exposure to BPA, we must also protect pregnant women and all of the foods they and young children may ingest,” they wrote.

In June 2013, the three introduced the Ban Poisonous Additives Act, which would deem food to be adulterated if its container is made with BPA or can release BPA into food. The bill also requires FDA to examine the effects of BPA on the workers who may be disproportionately exposed to BPA during the manufacturing process.

The BPA Act currently has 21 cosponsors and is supported by numerous public health and cancer advocacy organizations, along with organizations representing workers who handle BPA on a daily basis such as the United Food and Commercial Workers International Union, the United Steelworkers and the United Automobile Workers.

“Banning BPA from food and beverage containers is common sense, and everyone will be safer for it,” Markey, Capps and Meng wrote.

Food Safety News

Chile: “We will seek free transit regulations to prevent port strikes”

TGF-FruitImageInterview with Juan Carolus Brown, new president of Fedefruta
Chile: “We will seek free transit regulations to prevent port strikes”

Great challenges are ahead for the new president of Fedefruta, Juan Carolus Brown, who replaced Cristián Allendes. His team was formed yesterday, with the latter in it, as well as Felipe Garcia-Huidobro (first Vice President), Jorge Valenzuela (second Vice President), María Inés Figari (secretary), Antonio Walker Prieto, Domingo Romero, Ramón Achurra Larraín and Claudio Vergara, who will serve as head treasurer.

In an interview to Estrategia, the civil engineer from the Catholic University, MBA from the University of Chicago and grower (as part of the family business tradition), revealed the strategies he will adopt while in command at Fedefruta.

What are the main challenges you will face as president of FEDEFRUTA?

“In the next two years, we would like some regulation or free transit law for perishable goods to be approved, because we have had to face two port strikes during times when high fruit volumes are usually shipped, causing huge losses which will hopefully not happen again. Regarding labour issues, we want the temporary worker statutes to be approved; a project which has been presented, but that should be pushed forward so that people can be hired whenever they are needed. We wish to come to some agreement about the immigration of people willing to work in the agricultural sector, and we have also been summoned by the agricultural authority to assist in the modernisation of SAG.”

What do you think about the Government’s plan to reform the water regulations?

“We are primary users of water and we use those rights on a daily basis, unlike other sectors. We will try making sure that this doesn’t change.”

What do you mean with sectors that do not use their water rights allocated?

“Concerns arise from mining companies, which have water rights that they do not use, but are kept for future projects. And that should, in my opinion, be subject to regulation.”

How could the water ownership issue be resolved?

“The problem is that laws give too much power to mining firms; their water seems to be prioritised, and they are often given rights even when the channels are supposed to be depleted.”

Is the sector still hampered by droughts? It has been said rainy months are coming.

“Droughts are not over as soon as it starts to rain, and until reservoirs reach their normal levels, we cannot say that the problem has been overcome. We would need a cycle of about four or five years of rainfall for the crisis to be definitely resolved.”

Meanwhile, the dollar has reached a value of 550 pesos. Will this affect you? 

“A dollar a little above the 550 pesos is better than at 450 pesos; we are happy with this. But the issue is similar to that of the droughts. We will have higher revenue in pesos than in previous years; however, for the financial situation of fruit exporters to normalise, the exchange rate levels need to stay like this for a while.”

What are the plans for the new fruit season?

“The frosts we had in September 2013 caused some problems, especially in the stone fruit sector, and those that survived will have a very good next season, with 20% higher prices and a production 15% larger.”

Source: Fedefruta

Publication date: 4/18/2014

 

FreshPlaza.com

Bills seek to thwart ‘speedy’ union elections

Republican lawmakers in the House and Senate have introduced legislation that seeks to halt efforts by the National Labor Relations Board to change union election procedures.


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The NLRB in February had reintroduced proposed changes that seek to streamline the union election process — changes that are opposed by many retailers.

In response to the NLRB efforts — which had been voided once before by a District Court on procedural grounds — two bills were introduced: The Workforce Democracy and Fairness Act (HR 4321) was introduced by House Education and the Workforce Committee chairman John Kline, R-Minn., and Senate Committee on Health, Education, Labor, and Pensions ranking member Lamar Alexander, R-Tenn. (Senate bill not yet assigned); and the Employee Privacy Protection Act (HR 4321) was introduced by House Health, Employment, Labor, and Pensions Subcommittee chairman Phil Roe, R-Tenn.

“We applaud chairman Kline, Rep. Roe and Sen. Alexander for fighting back against the NLRB’s efforts to erode employer and employee rights,” said Bill Hughes, SVP, government affairs at Retail Industry Leaders Association, which represents large retailers and suppliers. “The proposed ambush election rule is deeply concerning as it jeopardizes employee access to information and silences employers’ dissent.”

The NLRB proposals, he said, “threaten the rights and privacy of employees, providing union officials access to personal information and creating ample opportunity for abuse.”

“Congress must act to halt the activist agenda of a rogue NLRB,” Hughes concluded.

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Jensens seek jury trial, financial redress in lawsuit against Primus

On Oct. 15, Attorney Forrest W. Lewis filed a complaint with the District Court in Prowers County, CO, requesting a six-person jury trial in behalf of his client, Jensen Farms of Holly, CO. Primus Group Inc., a California corporation doing business as PrimusLabs, was named as the defendant.

Legal proceedings against Eric and Ryan Jensen, the company’s owners, ramped up Sept. 26 when they were taken into custody and formally charged with six misdemeanor charges of introducing adulterated food into interstate commerce. The charges stemmed from the 2011 distribution of cantaloupes produced at the farm found to be tainted with Listeria. During the outbreak, 33 people died and another 147 people were sickened in the United States.

The Jensens formally changed their plea to federal charges to guilty in U.S. District Court on Oct. 22.

The detailed 10-page complaint filed in Prowers County provided the following information concerning the lawsuit.

Lewis wrote that “Primus represents itself as ‘a global leader in food safety.’ It claims to provide ‘internationally recognized audits’ and ‘expert education and training programs.’ Primus claims to ‘develop customized programs based on [the customer's] unique demands and requirements’.”

According to the document, Primus conducted an audit of Jensen Farms’ ranchlands and packinghouse operations on or around July 25, 2011, through its agent, Bio Food Safety, which is based in Texas. Cantaloupes produced at Jensen Farms were being distributed by Frontera Produce Ltd., which had requested Primus certification.

The 2011 audit was conducted by James Dilorio, who “gave Jensen a score of 96 percent and a ‘Superior’ rating at the conclusion of the audit.”

Although BFS had audited Jensen Farm operations in 2010, Lewis wrote that the auditor was a different individual.

“During that audit, the president of BFS expressed concerns that the hydrocooler used in processing was a ‘hot spot’ for contamination because of its use of recirculating chlorinated water,” Lewis wrote in the complaint.

Prior to the 2011 audit, Jensen Farms installed new processing equipment to wash cantaloupes, using city water and a brush system.

“The hydrocooler was taken out of the system,” Lewis stated. “The only chlorination was in the city water used to wash the cantaloupes.”

He further stated that the 2011 auditor did not question removal of the hydrocooler and did not warn Jensen Farms that “the new system created a hazard or a risk of contamination. He did not discuss [Food and Drug Administration] guidelines with Jensen.”

Lewis stated that Dilorio did not downscore Jensen Farms based upon conditions and practices that were “in violation of Primus’s own audit standards applicable to cantaloupe packing house, industry standards and relevant FDA industry guidance.”

Citing that Dilorio erroneously represented his professional expertise, Lewis said he “negligently gave Jensen false information, on which Jensen reasonably relied, in Jensen’s evaluation of the safety and quality of its facilities and procedures and cantaloupes.”

Jensen Farms began a voluntary recall of its cantaloupes around Sept. 14, 2011, and received a warning letter from the Food & Drug Administration dated Oct. 18, 2011. “The FDA identified potential causes of the contamination as the design of the conveyer system and the removal of the hydrocooler, conditions observed by Primus during its audit and passed as safe” Lewis wrote.

Lewis has filed five claims of relief for Jensen Farms. The claims against Primus include negligence, breach of contract, negligent hire, negligent misrepresentation, and unfair and deceptive trade practices.

Lewis noted that the case has irreparably affected the ability of Jensen Farms to conduct business.

“Jensen’s relationship with its buyers and its reputation in the business were irreparably destroyed. Jensen, a fourth-generation family farm, is no longer a viable entity,” he said in the complaint.

He stated that the brothers have been adversely affected by the case.

“Due to the breach by Primus of its contractual duties to Jensen, Jensen suffered loss of income and revenue, past and future; incurred significant attorney fees and court costs; and is subject to future civil judgments and possible restitution orders in the criminal matter against Eric and Ryan Jensen,” he wrote.

Jensen Farms seeks a six-person jury trial to be held in Lamar, CO and is seeing the following relief:

  • “That the Court award Jensen judgment against the Defendant in such sums as shall be determined to fully and fairly compensate Jensen for all damages incurred, or to be incurred, by Jensen as the direct and proximate result of the acts and omissions of the Defendant;
  • “That the Court award Jensen its costs, including experts fees, and reasonable attorneys’ fees incurred, and prejudgment interest at the statutory rate;
  • “That the Court award Jensen its treble damages; and;
  • “That the Court award Jensen such other and further relief as it deems necessary and proper in the circumstances.”

Diane Crow, clerk of the court, told The Produce News on Oct. 22 the case has not yet been scheduled for a jury trial.

The Produce News | Today’s Headlines

AU: Mainland cherry growers seek better market access

Caernarvon Cherry Company
AU: Mainland cherry growers seek better market access
Caernarvon Cherry Company cherry season begins in late October and runs through until mid January with the peak harvest period being December. Andrew Gartrell, export development manager at the company and president of the NSW Cherry Growers Association said this year the crops are a little early following the mild Winter conditions. Key export varieties include Tulare, Rons, Chelan, Samba, Bing, Lapin and Sweetheart.


NSW Deputy Premier Andrew Stoner, cherry growers Terry Rossi, Peter West, local member of parliament Andrew Gee, Caernarvon export manager Andrew Gartrell and Caernarvon principal Fiona Hall met recently to discuss improvements to market access protocols and quarantine research for mainland cherry growers to be better able to access export markets with airfreight cherries.

“Caernarvon Cherry Company is based at Orange in central west NSW, drawing fruit from 30 producers across the region and is hopeful that the 2013 harvest will exceed 1500 metric tons or around 15% of the likely Australian cherry crop,” explains Gartrell.

Caernarvon has purchased a GP optical sorting cherry line to ensure that their customers receive the style of cherry best suited to their market.

“We are currently shipping cherries by air to Asia, Europe and the Middle East with key markets being Singapore, Hong Kong and Malaysia. This season we are supporting our export sales program with extensive promotional activities in a number of Asian supermarket chains. We have identified Indonesia as a key potential growth market for 2013,” said Gartrell.


Sweetheart cherries in full bloom at a Nashdale orchard allied to the Caernarvon Cherry Company.

He goes on to say that they are working with industry associations and the government to develop better airfreight protocols to key Asian markets such as China, Thailand, Taiwan and Philippines, which remain off limits to mainland Australian cherry growers due to non commercial cherry export protocols having been previously developed by industry and government.

Caernarvon was pleased to host a visit recently by deputy NSW premier Andrew Stoner to discuss the current problems confronting mainland Australian cherry growers with market access and the need for government to assist with more targeted quarantine research to aid the development of more workable air freight cherry export protocols. “Fresh airfreight cherries as opposed to cool stored sea freight cherries needs to be our point of difference if we are to carve out a niche in an increasingly more competitive Southern Hemisphere cherry export supply window.”

For more information:
Andrew Gartell
Caernarvon Cherry Company
Tel: + 61 401 338 684
Email: [email protected]
www.cherryco.com.au

Publication date: 10/3/2013
Author: Nichola Watson
Copyright: www.freshplaza.com


FreshPlaza.com

Latinos Seek Authentic Food, American Convenience

BELLEVUE, Wash. — Stores that integrate a wide selection of Latino foods that are organized by country of origin and sold alongside American conveniences are ideal for the fast-growing Hispanic demographic, according to research from The Hartman Group and MSLGroup.

“Specialty Latino stores or the ‘tienda’ is a place of significance for Latino families,” said Davey McHenry, director of Client Engagement for The Hartman Group, during a webinar Tuesday. “They not only carry fresh authentic products but also serve as a place of emotional standing.”


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Fiesta Mart is an ethnic chain that offers the best of both worlds, McHenry said.

“Much like conventional stores it offers a number of well-located, wide selection stores with decent prices, but unlike conventional stores it features specialty products from all over the globe with an emphasis on Latino countries of origin which are showcased right along with the standard American products,” McHenry said. “In fact, products normally limited to tiendas and sold in nominal quantities at conventional stores dominate in this particular retailer.”

Read more: Vendors Woo Hispanics

Researchers polled respondents about language spoken at home, overall cultural identification, media habits and years lived in the U.S., to determine that 22% are unacculturated, 47% bi-cultural and 31% acculturated. It also found:

  • Latinos view health and wellness as a balance of physical, emotional and spiritual health, including happiness, enjoying family time and eating wholesomely.
  • Traditional eating emphasizes small portions for most of the day with a heavy late afternoon meal, but given lifestyle constraints like work and school, Hispanics have adopted American-style eating on weekdays with a Latino emphasis on the weekend.
  • Fresh is a strong determent of quality and includes having a deep understanding of the growing process, a preference for whole foods and seeking foods with no preservatives or other additives.
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A&P Said to Seek Possible Sale

MONTVALE, N.J. — A&P here has begun seeking strategic alternatives, including a possible sale, according to reports Friday.

Bloomberg News reported that A&P has retained Credit Suisse Group AG to help it review strategic options.

The Wall Street Journal also reported that A&P, parent of the A&P, Pathmark, Waldbaums and other banners, could seek as much as $ 1 billion in a sale.

A&P emerged from bankruptcy last year and operates about 300 stores in the Northeast.

Supermarket News

July 15, 2013: Shoppers Seek Healthy Beverages

Shoppers would be willing to spend up to 31% more for healthy versions of carbonated beverages, according to a survey of 1,985 consumers conducted in May by Phil Lempert, chief executive officer of SupermarketGuru.com and SN contributing editor. That could represent an opportunity to increase sales and margins in the category through reformulation, he explained.

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Supermarket News

July 15, 2013: Shoppers Seek Healthy Beverages

Shoppers would be willing to spend up to 31% more for healthy versions of carbonated beverages, according to a survey of 1,985 consumers conducted in May by Phil Lempert, chief executive officer of SupermarketGuru.com and SN contributing editor. That could represent an opportunity to increase sales and margins in the category through reformulation, he explained.

Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.

Already registered? to view your content.

Supermarket News