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Fresh Summit Sensory Experience Contest puts spotlight on healthy eating for kids

Students from the Walker Junior High School in LA Palma, CA, will tackle healthy eating on Friday, Oct. 17 when they put 10 produce-centric recipes to the test at the fourth annual PMA Fresh Summit Sensory Experience Contest. The contest, sponsored by Bolthouse Farms and supported by Disney Consumer Products, features the top 10 recipes submitted by exhibitors that will be judged by the students and 15 key buyers, including Delhaize America, Pro*Act and SuperValu.

“Inspiring children to eat more fresh produce can take many shapes,” Todd Putman, chief commercial officer for Bolthouse Farms, said in a press release. “Whether it’s traditional marketing like the ‘eat brighter!’ movement, or through engagement in contests like this one, it’s our responsibility as an industry to engage tomorrow’s leaders in efforts that lead to a healthier lifestyle.”

“Disney continues to be a leader in inspiring kids and families to eat more nutritious food and live a more active lifestyle, and it’s truly rewarding to see our efforts create real change,” John T. King, vice president of licensing for Disney-branded consumables, added in the release. “It’s exciting to see the kids’ reactions, and we celebrate the industry for creating both inventive and healthy recipes.”

More than 55 produce-centric, kid-friendly recipes were submitted. The top 10 recipes, selected by the buyer judges, will be featured onsite during the Sensory Experience Contest, where the judges, buyers and kids, will place their votes for “Buyers’ Choice” and “Kids’ Choice.” The top 10 recipes can be sampled at the Fresh Ideas in Action Reception at 4 p.m. in Room 303AD of the Anaheim Convention Center. Winners of the Buyers’ Choice and Kids’ Choice awards will be highlighted during the reception and in the Innovation @ Work area located in Lobby B/C of the convention center.

Finalists and recipes are:

  • Alsum Farms & Produce Inc.: Rainbow Potato Pancakes
  • Ball Design: Fresh Fruit Nachos with Honey Yogurt Drizzle
  • Church Bros. LLC: Rainbow Kale Tostada
  • Giorgio Fresh Co.: Mushroom Sauce Pizza with Mozzarella & Cheddar Cheese
  • Green Giant Fresh: Cauliflower & Avocado Croquettes with Honey Dijon & Avocado Aioli
  • Mucci Farms: Cool Summer Treats Made with CUTECUMBERS
  • Sage Fruit Co.: Skinny Breakfast Apple Turnovers
  • Sunkist: Sunkist Orange Asian Chicken Lettuce Wraps
  • Wholesum Family Farms: Wholesum Harvest Eggplant Vegetable Balls with Roma Tomato Sauce
  • Wish Farms: Wish Farms Strawberry Blueberry Hazelnut Chocolate Flatbread

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Fresh Summit Sensory Experience Contest puts spotlight on healthy eating for kids

Students from the Walker Junior High School in LA Palma, CA, will tackle healthy eating on Friday, Oct. 17 when they put 10 produce-centric recipes to the test at the fourth annual PMA Fresh Summit Sensory Experience Contest. The contest, sponsored by Bolthouse Farms and supported by Disney Consumer Products, features the top 10 recipes submitted by exhibitors that will be judged by the students and 15 key buyers, including Delhaize America, Pro*Act and SuperValu.

“Inspiring children to eat more fresh produce can take many shapes,” Todd Putman, chief commercial officer for Bolthouse Farms, said in a press release. “Whether it’s traditional marketing like the ‘eat brighter!’ movement, or through engagement in contests like this one, it’s our responsibility as an industry to engage tomorrow’s leaders in efforts that lead to a healthier lifestyle.”

“Disney continues to be a leader in inspiring kids and families to eat more nutritious food and live a more active lifestyle, and it’s truly rewarding to see our efforts create real change,” John T. King, vice president of licensing for Disney-branded consumables, added in the release. “It’s exciting to see the kids’ reactions, and we celebrate the industry for creating both inventive and healthy recipes.”

More than 55 produce-centric, kid-friendly recipes were submitted. The top 10 recipes, selected by the buyer judges, will be featured onsite during the Sensory Experience Contest, where the judges, buyers and kids, will place their votes for “Buyers’ Choice” and “Kids’ Choice.” The top 10 recipes can be sampled at the Fresh Ideas in Action Reception at 4 p.m. in Room 303AD of the Anaheim Convention Center. Winners of the Buyers’ Choice and Kids’ Choice awards will be highlighted during the reception and in the Innovation @ Work area located in Lobby B/C of the convention center.

Finalists and recipes are:

  • Alsum Farms & Produce Inc.: Rainbow Potato Pancakes
  • Ball Design: Fresh Fruit Nachos with Honey Yogurt Drizzle
  • Church Bros. LLC: Rainbow Kale Tostada
  • Giorgio Fresh Co.: Mushroom Sauce Pizza with Mozzarella & Cheddar Cheese
  • Green Giant Fresh: Cauliflower & Avocado Croquettes with Honey Dijon & Avocado Aioli
  • Mucci Farms: Cool Summer Treats Made with CUTECUMBERS
  • Sage Fruit Co.: Skinny Breakfast Apple Turnovers
  • Sunkist: Sunkist Orange Asian Chicken Lettuce Wraps
  • Wholesum Family Farms: Wholesum Harvest Eggplant Vegetable Balls with Roma Tomato Sauce
  • Wish Farms: Wish Farms Strawberry Blueberry Hazelnut Chocolate Flatbread

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Chilean Fresh Fruit Association wins Sensory Experience Contest at PMA Expo

A recipe entered by the Chilean Fresh Fruit Association won top honors at the Produce Marketing Association’s Sensory Experience Contest at this year’s PMA Foodservice Expo.

The recipe, created for CFFA by Executive Chef Don Cortes, is Chilean Fruit Medley Gazpacho with Grape, Bacon and Brie Melt, an innovative interpretation of the classic soup-and-sandwich combination. The winning recipe is described by the chef as “a duet that pleases with beautiful colors, contrasting/complimentary textures and temperatures, and delicious flavors.”

gaspChilean Fruit Medley Gazpacho with Grape, Bacon and Brie Melt.“The versatility, flavor and beauty of Chilean fruit joined with Chef Cortes’ skill and creativity to create this standout recipe,” Karen Brux, managing director of the Chilean Fresh Fruit Association, said in a press release. “We are honored to be recognized by such an impressive panel of foodservice professionals and look forward to seeing what we can create for next year’s Expo.”

A panel of 11 foodservice professionals — comprised of representatives from Brinker, Darden, Culinary Sales Support, Produce Alliance, Brinker International, Pro*Act, Fresh Point, Wendy’s, Sysco, Southern Specialties and Chick-fil-A — selected CFFA’s entry from among 10 finalists. Recipes were judged on the following criteria: produce-centric, innovative, appearance and kid-friendly. Additional considerations included a recipe name that is descriptive, health value, taste, aroma and presentation.

As first-place winner, CFFA will receive second choice of booth location at the 2015 Foodservice Produce Expo; an announcement on the show floor; and recognition in PMA’s press outreach and on PMA’s website.

Chile is the Southern Hemisphere’s largest producer of fresh fruit and North America’s top source of fruit during the winter months. The Chilean Fresh Fruit Association directs all marketing and promotional activities for fresh Chilean fruit in the U.S. and Canada.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.