The weather in Tasmania has been favourable leading into harvest and cooler weather has made the harvest later than previously expected for cherry producer Reid Fruits.
“Some good sunshine and warmth prior to the season commencing has allowed the fruit flavour complexity and brix to develop perfectly. We expect an increase in production but aligned with our predictions given a lighter crop last season.”
“Harvest will start in the Derent Valley in late December – around Christmas. We only produce cherries in Tasmania – currently growing only in the Derwent Valley in Tasmania but intend to plant high altitude orchards in other locations in 2015.”
The company hopes to increase its export to South Korea in particular, due to the FTA which came into effect on the 12th of December.
“China will continue to grow but we have a portfolio of over 25 countries and we see all of them playing a significant role in our marketing strategy. With the lower Australian Dollar we expect that we will re-enter several markets such as the USA and some European countries after an absence of many years due to the challenging exchange rate combined with tough economic times.“
Reid Fruits re-branded last season and is committed to producing the finest cherries for discerning cherry consumers around the world.
“Our Gold Kangaroo range of premium packaging reflects our commitment to the consumer. To complement our premium 2kg cherry cartons we have also launched a 1kg gift pack as well for export markets.”
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