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Wakefern to Unveil Data Quality Scorecard for Vendors

KEASBEY, N.J. — Wakefern Food Corp. is “close to” rolling out a Vendor Data Quality Scorecard that it began piloting earlier this year, said Michael Durning, manager of data integrity for Wakefern here.

The scorecard is designed to measure the performance of suppliers in regard to data accuracy for new and existing items, and to provide them with feedback on key indicators. Wakefern is a wholesale cooperative led by the owners of ShopRite stores in the Northeast.


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Durning discussed the need for product data accuracy and Wakefern’s use of the Global Data Synchronization Network during a presentation last month at the GS1 Connect conference in San Antonio, hosted by standards group GS1 US, Lawrencevile, N.J.

Some CPG manufacturers are failing to consistently follow industry standards set by GS1 US to ensure the accurate use of product data, such as the GTIN allocation rules and package measurement guidelines, with adverse consequences for retail operations and consumer trust. “Not everyone is playing by the same rules,” Durning said.  But to do business with Wakefern, “you must follow GS1 standards,” he told the suppliers at the conference.

While Durning described the percentage of manufacturers in violation of the rules as a “minority,” he added that “this minority can affect a large number of [products].” The impact can extend from the supply chain (warehousing and transportation) to the retail point-of-sale (scanning, shelf labels, replenishment, nutritional data) to ecommerce (product images, information on nutrition, allergens and ingredients).

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Wakefern Food Corp. announces $14.7 billion in retail sales

Joseph S. Colalillo, Wakefern Food Corp.’s chairman and chief executive officer, and Joe Sheridan, president and chief operating officer, had good news for Wakefern’s shareholders, store management and staff at the company’s annual shareholder meeting in East Brunswick, NJ, Oct. 30.

The company reported that the cooperative had reached a record sales level of $ 14.7 billion in retail sales for the fiscal year ending Sept. 27, a 4 percent increase from the same period last year, and $ 11.9 billion in Wakefern sales. The cooperative opened six new ShopRite stores, five new Price Rite stores and six The Fresh Grocer stores during the same period. In addition, the company expanded its ShopRite from Home services to include 214 stores.

At the meeting, it was announced that four members have retired from the company’s board of directors: Rocco Cingari of Grade A Market Inc.; Bernard Kenny of Delaware Supermarkets Inc.; Joel Perlmutter of Perlmart Inc.; and James Sumas of Village Super Market Inc.

Four new members have been added to the board of directors, effective immediately: Jordan Coe of Waverly Markets LLC; Harry Garafalo of Milford Markets LLC; Nicholas Sumas of Village Super Market Inc.; and David Zallie of Somerset Stores LLC.

“The strength of our cooperative lies in the strength of our family businesses and their enduring commitment to their customers, which is handed down from generation to generation,” Colalillo said in a press release. “The decades of service, wisdom and expertise that Rocky, Bernie, Jim and Joel have brought to Wakefern will continue to guide us as we move forward as a company. They will remain active in their own companies and at the Wakefern committees on which they serve. We welcome our new members and look forward to their new perspective on our businesses and their contributions to future successes.”

“Year after year, Wakefern continues to grow and adapt to meet the needs of an ever-changing industry and an increasingly demanding customer,” Sheridan said. “After more than 65 years in this business, we rely on the lessons from past successes while always looking to the future for new and better ways to help our members succeed.”

Wakefern shareholders re-elected the following members to the board of directors: Joseph S. Colalillo as chairman and CEO; Larri Wolfson and Irv Glass as vice chairmen; Lawrence Inserra Jr., treasurer; Richard Saker, Jeffrey Brown and Kenneth Capano as assistant treasurers; Dominick J. Romano as secretary;  Ned Gladstein and Steven Ravitz, assistant secretaries; as well as Robert Clare, Lawrence Collins, Jon Greenfield, Charles Infusino, Vincent Lo Curcio III, Leonard Sitar, Richard Tully and Richard McMenamin.  Joe Sheridan was also re-elected as president and COO.

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Wakefern posts 4% annual sales gain

Wakefern Food Corp. said Thursday that retail sales improved by 4% to $ 14.7 billion during the fiscal year ended Sept. 27.

The cooperative during the year opened six new ShopRite stores, five new PriceRite stores and six Fresh Grocer stores during the period. In addition, the company expanded its ShopRite from Home services to include 214 stores. Wakefern wholesale sales totaled $ 11.9 billion.

The results were announced Thursday at the company’s annual meeting in East Brunswick, N.J., by chairman and CEO, Joseph S. Colalillo, and president and COO, Joe Sheridan, both of whom were re-elected Thursday.

At the meeting, it was announced that four members have retired from the company’s board of directors: Rocco Cingari of Grade A Market; Bernard Kenny of Delaware Supermarkets; Joel Perlmutter of Perlmart; and James Sumas of Village Super Market. In addition, it was announced that four new members would be welcomed to the board effective immediately: Jordan Coe of Waverly Markets; Harry Garafalo of Milford Markets; Nicholas Sumas of Village Super Market; and David Zallie of Somerset Stores.

Joseph S. Colalillo“The strength of our cooperative lies in the strength of our family businesses and their enduring commitment to their customers, which is handed down from generation to generation,” Colalillo said. “The decades of service, wisdom and expertise that Rocky, Bernie, Jim and Joel have brought to Wakefern will continue to guide us as we move forward as a company. They will remain active in their own companies and at the Wakefern committees on which they serve. We welcome our new members and look forward to their new perspective on our businesses and their contributions to future successes.”

“Year after year, Wakefern continues to grow and adapt to meet the needs of an ever-changing industry and an increasingly demanding customer,” Sheridan added. “After more than 65 years in this business, we rely on the lessons from past successes while always looking to the future for new and better ways to help our members succeed.”


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Also at Thursday’s meeting, Wakefern shareholders re-elected to the board: Colalillo as chairman and CEO; Larri Wolfson and Irv Glass as vice chairmen; Lawrence Inserra, Jr., treasurer; Richard Saker, Jeffrey Brown and Kenneth Capano as assistant treasurers; Dominick J. Romano as secretary; Ned Gladstein and Steven Ravitz, assistant secretaries; as well as Robert Clare, Lawrence Collins, Jon Greenfield, Charles Infusino, Vincent Lo Curcio III, Leonard Sitar, Richard Tully and Richard McMenamin.

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Wakefern posts 4% annual sales gain

Wakefern Food Corp. said Thursday that retail sales improved by 4% to $ 14.7 billion during the fiscal year ended Sept. 27.

The cooperative during the year opened six new ShopRite stores, five new PriceRite stores and six Fresh Grocer stores during the period. In addition, the company expanded its ShopRite from Home services to include 214 stores. Wakefern wholesale sales totaled $ 11.9 billion.

The results were announced Thursday at the company’s annual meeting in East Brunswick, N.J., by chairman and CEO, Joseph S. Colalillo, and president and COO, Joe Sheridan, both of whom were re-elected Thursday.

At the meeting, it was announced that four members have retired from the company’s board of directors: Rocco Cingari of Grade A Market; Bernard Kenny of Delaware Supermarkets; Joel Perlmutter of Perlmart; and James Sumas of Village Super Market. In addition, it was announced that four new members would be welcomed to the board effective immediately: Jordan Coe of Waverly Markets; Harry Garafalo of Milford Markets; Nicholas Sumas of Village Super Market; and David Zallie of Somerset Stores.

Joseph S. Colalillo“The strength of our cooperative lies in the strength of our family businesses and their enduring commitment to their customers, which is handed down from generation to generation,” Colalillo said. “The decades of service, wisdom and expertise that Rocky, Bernie, Jim and Joel have brought to Wakefern will continue to guide us as we move forward as a company. They will remain active in their own companies and at the Wakefern committees on which they serve. We welcome our new members and look forward to their new perspective on our businesses and their contributions to future successes.”

“Year after year, Wakefern continues to grow and adapt to meet the needs of an ever-changing industry and an increasingly demanding customer,” Sheridan added. “After more than 65 years in this business, we rely on the lessons from past successes while always looking to the future for new and better ways to help our members succeed.”


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Also at Thursday’s meeting, Wakefern shareholders re-elected to the board: Colalillo as chairman and CEO; Larri Wolfson and Irv Glass as vice chairmen; Lawrence Inserra, Jr., treasurer; Richard Saker, Jeffrey Brown and Kenneth Capano as assistant treasurers; Dominick J. Romano as secretary; Ned Gladstein and Steven Ravitz, assistant secretaries; as well as Robert Clare, Lawrence Collins, Jon Greenfield, Charles Infusino, Vincent Lo Curcio III, Leonard Sitar, Richard Tully and Richard McMenamin.

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Wakefern posts 4% annual sales gain

Wakefern Food Corp. said Thursday that retail sales improved by 4% to $ 14.7 billion during the fiscal year ended Sept. 27.

The cooperative during the year opened six new ShopRite stores, five new PriceRite stores and six Fresh Grocer stores during the period. In addition, the company expanded its ShopRite from Home services to include 214 stores. Wakefern wholesale sales totaled $ 11.9 billion.

The results were announced Thursday at the company’s annual meeting in East Brunswick, N.J., by chairman and CEO, Joseph S. Colalillo, and president and COO, Joe Sheridan, both of whom were re-elected Thursday.

At the meeting, it was announced that four members have retired from the company’s board of directors: Rocco Cingari of Grade A Market; Bernard Kenny of Delaware Supermarkets; Joel Perlmutter of Perlmart; and James Sumas of Village Super Market. In addition, it was announced that four new members would be welcomed to the board effective immediately: Jordan Coe of Waverly Markets; Harry Garafalo of Milford Markets; Nicholas Sumas of Village Super Market; and David Zallie of Somerset Stores.

Joseph S. Colalillo“The strength of our cooperative lies in the strength of our family businesses and their enduring commitment to their customers, which is handed down from generation to generation,” Colalillo said. “The decades of service, wisdom and expertise that Rocky, Bernie, Jim and Joel have brought to Wakefern will continue to guide us as we move forward as a company. They will remain active in their own companies and at the Wakefern committees on which they serve. We welcome our new members and look forward to their new perspective on our businesses and their contributions to future successes.”

“Year after year, Wakefern continues to grow and adapt to meet the needs of an ever-changing industry and an increasingly demanding customer,” Sheridan added. “After more than 65 years in this business, we rely on the lessons from past successes while always looking to the future for new and better ways to help our members succeed.”


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Also at Thursday’s meeting, Wakefern shareholders re-elected to the board: Colalillo as chairman and CEO; Larri Wolfson and Irv Glass as vice chairmen; Lawrence Inserra, Jr., treasurer; Richard Saker, Jeffrey Brown and Kenneth Capano as assistant treasurers; Dominick J. Romano as secretary; Ned Gladstein and Steven Ravitz, assistant secretaries; as well as Robert Clare, Lawrence Collins, Jon Greenfield, Charles Infusino, Vincent Lo Curcio III, Leonard Sitar, Richard Tully and Richard McMenamin.

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PMA 2014: Wakefern wants its competitors to join Eat Brighter

Wakefern Food Corp. may be among the first retailers to sign on to the Eat Brighter movement, but it hopes its competitors follow suit.

“The big thought from my retail perspective is that normally we talk about being competitors — competing against the Costcos of the world, the Wegmans of the world, the Walmarts of the world. This is a program which I hope all of my competitors use,” Derrick Jenkins, Wakefern’s VP of produce and floral, said at the Eat Brighter Town Hall.

Eat Brighter branded products from suppliers. “This is not a program about item price. It’s about raising the consumption for all fruits and vegetables and really helping the future children of the world to eat healthy and live brighter.”

Eat Brighter functions over and above any marketing strategy Wakefern might have around produce, such as for organic or health and wellness.

“When you can captivate children’s minds and have them tell their parents, ‘I want to go to the produce department and buy produce,’ that’s a first in our industry. You do item and price all day long, you do sampling all day long, but to have them want to buy it and not have to worry about price, that’s a win for the growing industry and retailers around the world,” said Jenkins.

The retailer hopes Eat Brighter will help increase produce consumption in neighborhoods that sometimes lack access to fresh fruits and vegetables.

“We as a marketer and a retailer, we market in areas that are food deserts today and we’re trying to raise the constant awareness of eating healthy. And to have this tool as part of my toolkit and merchandising to go forward, I’m excited about it,” said Jenkins.

Wakefern’s ShopRite stores will take Eat Brighter beyond produce labels to talk about how food is cooked and prepared. Retail dietitians will also tap into the movement.

“It’s not just going to be a produce initiative. It’s going to be a whole store initiative,” said Jenkins.

Anyone with questions about joining the Eat Brighter movement is encouraged to contact Donna Bogia, PMA’s director of information and customer service.

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Kings moving to Wakefern in wholesaler switch

Angelo Gordon Supermarkets, which operates the Kings Food Markets and Balducci’s banners in the Northeast, have begun receiving goods from Wakefern Food Corp. as part of an intended switch from troubled wholesaler White Rose, sources told SN.

The parent company of White Rose, Associated Wholesalers Inc., last month filed for protection under Chapter 11 of the U.S. Bankruptcy code, and is expected to be sold at an auction later this month. C&S Wholesale Grocers appears to be the leading candidate to acquire AWI.

One source, who asked to remain anonymous, confirmed that Kings was receiving goods from Wakefern. Officials of Wakefern were not immediately available for comment.

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Living right: Wakefern wins SN Enterprise Award

Wakefern/ShopRite has embraced health without sacrificing its volume

To be clear, Village Super Market’s ShopRite stores do not ring up around $ 1 million in sales each week by providing empty rooms for free classes. Historically, this is a company in the business of moving large volumes of groceries quickly and efficiently, and Village is quite good at that: According to financial filings, its stores achieve more than $ 1,100 in sales per square foot of store space, something around three times estimated industry averages. Yet one feature of …

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Wakefern Food Corp. unveils new Elizabeth, NJ, warehouse

WakefernElizabethribboncuttThe ribbon is cut at Wakefern’s newest warehouse facility in Elizabeth, NJ, during an April 17 ceremony.Making a return to its roots, Wakefern Food Corp. celebrated the opening of its new Elizabeth, NJ, warehouse with a ribbon-cutting ceremony April 17.

“We are proud to be back in Elizabeth,” Joe Sheridan, Wakefern president and chief operating officer, told a crowd of nearly 200 attendees.

Sheridan and Joseph Colalillo, Wakefern chairman and chief executive officer, joined a roomful of dignitaries — including New Jersey Acting Gov. Kim Guadagno, Elizabeth Mayor J. Christian Bollwage, Sen. Ray Lesniak and Elberon Development Co.’s Chairman and CEO Anne Evans Estabrook — to celebrate the opening of a facility that is expected to create 150 additional permanent jobs over the next decade.

This 524,000-square-foot facility replaces the former Wakefern grocery warehouse at the same site and increases storage capabilities by more than 58 percent to better distribute non-perishable food products to ShopRite, PriceRite and The Fresh Grocer stores across New Jersey, New York, Pennsylvania, Connecticut, Delaware, Maryland, Massachusetts , Rhode Island and Virginia. In addition to the expanded square footage, this new building will feature ceilings 36 feet high, increasing the storage space significantly. There are currently 345 associates who work in the facility.

In June 2011, Wakefern transitioned its non-perishable operations to a temporary facility in Carteret, NJ, to allow for the demolition and subsequent re-construction of its original grocery warehouse in Elizabeth, which was built in the late 1950s. This new location was completed in November 2013 and was fully operational by February of this year.

“The city of Elizabeth continuously strives to grow our economy and create opportunities that generate jobs, as well as increase options within our municipality,” said Mayor Bollwage. “Working together with dedicated partners such as Wakefern Food Corp. and Elberon Development Co. LLC, we are providing assistance and delivering the services that residents want and deserve. This wonderful expansion is a great addition to the Elizabeth business community.”

“Wakefern’s strength comes from its core focus of ‘families serving families,’” said Colalillo. “This personal connection to our business makes a partnership with Elberon and the Evans family — more than 50 years in the making — a natural extension of our commitment to our customers, our stores and the communities we serve. We are also thankful to Mayor Bollwage and the city of Elizabeth for continuing to welcome us as a member of their community and we are pleased to mark our return to our Elizabeth roots with the opening of this new facility.”

Since it was founded in 1946, Wakefern has become one of the larger retailer-owned cooperatives in the U.S. Headquartered in Keasbey, NJ, it operates more than 2.5 million square feet of grocery and non-food warehousing.

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Wakefern steps up sustainable seafood

Wakefern Food Corp. announced that it is launching a sustainable seafood program in partnership with the Marine Stewardship Council and the Global Aquaculture Alliance.

Wakefern’s New Jersey seafood processing facility earned the MSC Chain of Custody certification that traces products the entire supply chain.


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“Wakefern is dedicated to keeping seafood plentiful and safe for generations to come,” said Wakefern spokeswoman Karen Meleta in a press release.

“We have committed to working with suppliers who ensure that our wild-caught and farm-raised seafood is sourced from certified, sustainable fisheries and farms.”

Because orange roughy, shark, blue-fin tuna and grouper can’t be sourced sustainably at this time, Wakefern will no longer offer those species.

Wakefern’s efforts extend to both wild caught and farm-raised seafood, and the company is working with the Global Aquaculture Alliance through its Best Aquaculture Practices Program. 

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Wakefern Sales Top $14 Billion

KEASBEY, N.J. — Wakefern Food Corp. posted retail sales of $ 14.1 billion for the fiscal year that ended Sept. 28, a 3.9% increase, the ShopRite cooperative said at its annual meeting Thursday.

Wakefern said its consolidated sales totaled $ 11.4 billion.

The cooperative added 10 new ShopRite stores, four PriceRite discount stores and one new Fresh Grocer store during the year, and expanded its ShopRite from Home service to 172 stores. The cooperative also added three new members during the year.

Read more: The Fresh Grocer Joins Wakefern


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“Since its founding 67 years ago, Wakefern has continued to thrive in an ever-evolving and rapidly changing marketplace,” Joseph Colalillo, chairman and chief executive officer, said in a statement. “As our customers’ needs continue to change, it is no longer enough for our stores to have the same logo to deliver a unified shopping experience. We will — and must — unite in a shared purpose and commitment to our communities, our customers and our associates to build upon past successes and achieve the next level of excellence.”

Also at Thursday’s meeting, Wakefern shareholders re-elected Colalillo to the board of directors as well as: James Sumas, Larri Wolfson and Irv Glass as vice chairmen; Lawrence Inserra Jr., treasurer; Richard Saker, Jeffrey Brown and Kenneth Capano as assistant treasurers; Dominick J. Romano as secretary; Ned Gladstein, Joel Perlmutter and Steven Ravitz, assistant secretaries; Rocco Cingari, Robert Clare, Lawrence Collins, Jon Greenfield, Charles Infusino, Bernard Kenny, Vincent Lo Curcio III, Leonard Sitar, Richard Tully and Richard McMenamin were all re-elected to the board of directors.

Joseph Sheridan was also re-elected as president and chief operating officer.

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Wakefern, AWG Top Co-Op List

WASHINGTON — Wakefern Food Corp. and Associated Wholesale Grocers took the No. 4 and No. 6 spots on this year’s list of the largest cooperatives in the U.S., according to an annual compilation released Tuesday by National Cooperative Bank.

The NCB Co-Op 100 listed agriculture cooperatives CHS Inc. and Land O’Lakes as the two largest cooperatives in the country, with revenues in their most recent fiscal years of $ 40.6 billion and $ 14.1 billion, respectively. Altogether the NCB Co-Op 100 achieved revenues of $ 226.4 billion, a 5% increase over the preceding year.


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“The NCB Co-op 100 is a great reminder of the substantial impact and important role cooperative businesses play in our national economy across every sector,” said Charles E. Snyder, president and chief executive officer of NCB, in a statement. “As we continue to see improvements in the market, there is an increase in the formation of new cooperatives in urban, suburban and rural setting — offering competitive goods and services to meet the needs of these communities.”

Following Keasbey, N.J.-based Wakefern, with 2012 revenues of $ 11 billion, and Kansas City, Kan.-based AWG, with revenues of $ 7.85 billion, the list of top retail grocery co-ops includes:

Unified Grocers, Commerce, Calif. (No. 11 overall);

Associated Wholesalers Inc., Robesonia, Pa. (No. 18);

Associated Food Stores, Salt Lake City (No. 21);

Central Grocers Cooperative, Franklin Park, Ill. (No. 22);

Affiliated Foods Midwest, Norfolk, Neb. (No. 33);

Affiliated Foods Inc., Amarillo, Texas (No. 36);

URM Stores, Spokane, Wash. (No. 59);

Piggly Wiggly Alabama, Bessemer, Ala. (No. 83);

Associated Grocers Inc., Baton Rouge, La. (No. 92).

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Wakefern, AWG Top Co-Op List

WASHINGTON — Wakefern Food Corp. and Associated Wholesale Grocers took the No. 4 and No. 6 spots on this year’s list of the largest cooperatives in the U.S., according to an annual compilation released Tuesday by National Cooperative Bank.

The NCB Co-Op 100 listed agriculture cooperatives CHS Inc. and Land O’Lakes as the two largest cooperatives in the country, with revenues in their most recent fiscal years of $ 40.6 billion and $ 14.1 billion, respectively. Altogether the NCB Co-Op 100 achieved revenues of $ 226.4 billion, a 5% increase over the preceding year.


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“The NCB Co-op 100 is a great reminder of the substantial impact and important role cooperative businesses play in our national economy across every sector,” said Charles E. Snyder, president and chief executive officer of NCB, in a statement. “As we continue to see improvements in the market, there is an increase in the formation of new cooperatives in urban, suburban and rural setting — offering competitive goods and services to meet the needs of these communities.”

Following Keasbey, N.J.-based Wakefern, with 2012 revenues of $ 11 billion, and Kansas City, Kan.-based AWG, with revenues of $ 7.85 billion, the list of top retail grocery co-ops includes:

Unified Grocers, Commerce, Calif. (No. 11 overall);

Associated Wholesalers Inc., Robesonia, Pa. (No. 18);

Associated Food Stores, Salt Lake City (No. 21);

Central Grocers Cooperative, Franklin Park, Ill. (No. 22);

Affiliated Foods Midwest, Norfolk, Neb. (No. 33);

Affiliated Foods Inc., Amarillo, Texas (No. 36);

URM Stores, Spokane, Wash. (No. 59);

Piggly Wiggly Alabama, Bessemer, Ala. (No. 83);

Associated Grocers Inc., Baton Rouge, La. (No. 92).

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Wakefern Invests In Digital

CHICAGO — Wakefern Food Corp. has ramped up its digital efforts to create a stronger relationship with shoppers, particularly younger ones.

“From a strategic standpoint, our digital initiatives allow us to engage with the next generation of shoppers,” Donna Zambo, manager of ecommerce and digital innovation for the member-owned wholesale cooperative, Keasbey, N.J., said Thursday in a session at the Path to Purchase Institute’s Shopper Marketing Expo.


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Wakefern’s overall consumer base is aging: Just 33% of all shoppers are younger than 45 years of age. However, 49% of those who have provided emails; 57% who use the retailer’s ShopRite from Home service; and 66% who use its mobile app are under 45.

Digital coupons currently rank No. 4 on the list of reasons why consumers visit shoprite.com, following the weekly circular, ShopRite from Home and ShopRite’s store locator.

Leveraging its email database — now 2 million strong, it sends targeted offers based on past purchase behavior. The offers are designed to engage and reward shoppers.

Click here for more Shopper Marketing Expo coverage

For instance, in celebration of Mondelēz Nabisco’s Mallomar cookie’s 100th anniversary, it recently sent targeted offers to those who have purchased the brand. The offer: $ 1 a box. More than 17,000 coupons were downloaded, and more than 11,000 redeemed.

“The strategy here wasn’t necessarily to bring in new users; rather it was done to thank our customers,” Zambo said.

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Wakefern Invests In Digital

CHICAGO — Wakefern Food Corp. has ramped up its digital efforts to create a stronger relationship with shoppers, particularly younger ones.

“From a strategic standpoint, our digital initiatives allow us to engage with the next generation of shoppers,” Donna Zambo, manager of ecommerce and digital innovation for the member-owned wholesale cooperative, Keasbey, N.J., said Thursday in a session at the Path to Purchase Institute’s Shopper Marketing Expo.


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Wakefern’s overall consumer base is aging: Just 33% of all shoppers are younger than 45 years of age. However, 49% of those who have provided emails; 57% who use the retailer’s ShopRite from Home service; and 66% who use its mobile app are under 45.

Digital coupons currently rank No. 4 on the list of reasons why consumers visit shoprite.com, following the weekly circular, ShopRite from Home and ShopRite’s store locator.

Leveraging its email database — now 2 million strong, it sends targeted offers based on past purchase behavior. The offers are designed to engage and reward shoppers.

Click here for more Shopper Marketing Expo coverage

For instance, in celebration of Mondelēz Nabisco’s Mallomar cookie’s 100th anniversary, it recently sent targeted offers to those who have purchased the brand. The offer: $ 1 a box. More than 17,000 coupons were downloaded, and more than 11,000 redeemed.

“The strategy here wasn’t necessarily to bring in new users; rather it was done to thank our customers,” Zambo said.

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Wakefern Invests In Digital

CHICAGO — Wakefern Food Corp. has ramped up its digital efforts to create a stronger relationship with shoppers, particularly younger ones.

“From a strategic standpoint, our digital initiatives allow us to engage with the next generation of shoppers,” Donna Zambo, manager of ecommerce and digital innovation for the member-owned wholesale cooperative, Keasbey, N.J., said Thursday in a session at the Path to Purchase Institute’s Shopper Marketing Expo.


CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.


Wakefern’s overall consumer base is aging: Just 33% of all shoppers are younger than 45 years of age. However, 49% of those who have provided emails; 57% who use the retailer’s ShopRite from Home service; and 66% who use its mobile app are under 45.

Digital coupons currently rank No. 4 on the list of reasons why consumers visit shoprite.com, following the weekly circular, ShopRite from Home and ShopRite’s store locator.

Leveraging its email database — now 2 million strong, it sends targeted offers based on past purchase behavior. The offers are designed to engage and reward shoppers.

Click here for more Shopper Marketing Expo coverage

For instance, in celebration of Mondelēz Nabisco’s Mallomar cookie’s 100th anniversary, it recently sent targeted offers to those who have purchased the brand. The offer: $ 1 a box. More than 17,000 coupons were downloaded, and more than 11,000 redeemed.

“The strategy here wasn’t necessarily to bring in new users; rather it was done to thank our customers,” Zambo said.

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Fresh Grocery joins Wakefern as 50th co-op member

The Fresh Grocer, an eight store chain owned and operated by Patrick J. Burns, will be joining Wakefern Food Corp. as its 50th cooperative member.

The Fresh Grocer has six stores in Pennsylvania, one in Wilmington, DE, and one in New Brunswick, NJ. Burns brings with him 25 years of experience in the supermarket industry and 17 years serving as the president and chief executive officer of The Fresh Grocer.

“Joining the Wakefern team will be strategically beneficial to our customers, associates and company as a whole,” said Burns. “We are excited for this new opportunity and are looking forward to many years of continued growth and success as a member of the Wakefern family. We are also thankful to our friends at Supervalu, especially the Eastern Region under the direction of Kevin Kemp and his team, for their many years of service as a wholesale partner.”

Upon joining Wakefern, The Fresh Grocer location in Drexel Hill, PA, will transition completely to the ShopRite banner while the seven additional locations will remain Fresh Grocer stores and Wakefern will now own The Fresh Grocer trademark.

“As the 50th member of the Wakefern cooperative, Pat Burns and his team embody the spirit of entrepreneurship that Wakefern was built upon,” said Joseph S. Colalillo, chairman and CEO of Wakefern Food Corp. “Like our ShopRite and PriceRite stores, Fresh Grocer shares our passion for customer service, focus on freshness and commitment to giving back to the community. We are delighted to welcome them to the Wakefern family.”

The final transition is projected to be completed by the start of Wakefern’s new fiscal year in October.

The Produce News | Today’s Headlines

Fresh Grocer Joins Wakefern Co-op

PHILADELPHIA — Independent chain The Fresh Grocer here said Wednesday that it was joining the Wakefern Food Corp. cooperative and that one of its eight stores would switch to the ShopRite banner.


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The Fresh Grocer is owned operated by Patrick Burns and has six stores in Pennsylvania, one in Wilmington, Del., and one in New Brunswick, N.J. Its Drexel Hill, Pa., store will transition to the ShopRite banner while the other seven stores will retain the Fresh Grocer name, the company said. Wakefern, based in Keasbey, N.J., will now own The Fresh Grocer trademark.

Founded in Philadelphia in 1996, The Fresh Grocer has a reputation for offering quality fresh products in urban settings. Its transition to Wakefern is projected to be complete by the start of Wakefern’s new fiscal year in October. The Fresh Grocer is currently supplied by Supervalu.

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“Joining the Wakefern team will be strategically beneficial to our customers, associates and company as a whole,” Burns said in a statement. “We are excited for this new opportunity and are looking forward to many years of continued growth and success as a member of the Wakefern family.  We are also thankful to our friends at Supervalu, especially the Eastern Region under the direction of Kevin Kemp and his team, for their many years of service as a wholesale partner.”

The Fresh Grocer will become the 50th member of the Wakefern cooperative.

“As the 50th member of the Wakefern cooperative, Pat Burns and his team embody the spirit of entrepreneurship that Wakefern was built upon,” said Joseph S. Colalillo, chairman and chief executive officer of Wakefern. “Like our ShopRite and PriceRite stores, Fresh Grocer shares our passion for customer service, focus on freshness and commitment to giving back to the community. We are delighted to welcome them to the Wakefern family.”

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