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Alliance for Food & Farming launches updated website

The Alliance for Food & Farming, a non-profit group founded to deliver credible information to consumer about the safety of fruits and vegetables, recently launched its newly updated website — www.foodandfarming.info.

“We’re working hard to raise the profile of our organization within the produce industry,” Matt McInerney, executive vice president of Western Growers and the current chairman of the Alliance for Food & Farming, said in a press release. “As part of that effort, we have revised and updated our website with some basic information about the Alliance and the work we do to assure consumers about the safety of fruits and vegetables.”

Executive Director Marilyn Dolan added that the goal of the Alliance for Food & Farming is to communicate honestly about important issues that can affect consumer confidence in fruits and vegetables.

“Experts around the world agree that eating more fruits and vegetables is the best thing we can do to reduce disease, prevent obesity and improve our health,” Dolan said. “But, consumers sometimes need to know more about organic and conventional fruits and vegetables so they can make the right shopping choices for themselves and their families. The Alliance for Food & Farming exists to help provide this information.”



According to Dolan, the Alliance for Food & Farming uses information from experts in science, nutrition and farming, and then offers facts and information about the safety of fruits and vegetables sold in the United States. The organization is voluntarily funded by both conventional and organic farmers and farming organizations.

“What is very unique about this group is that it is truly an alliance of other organizations from throughout the produce industry,” McInerney said, noting that Alliance membership is made up of over 50 organizations, including national and regional trade associations, commodity groups and individual grower-shippers.  

A list of the Alliance for Food & Farming board members is posted on the new website and includes the Produce Marketing Association, United Fresh Produce Association, the California Grape & Tree Fruit League, Northwest Horticultural Council and the U.S. Potato Board, along with Western Growers and nine other produce commodity groups. 





“When it comes to the issue of pesticide residues, we have made a some tremendous inroads in changing the way the media covers this important issue as part of an Alliance for Food & Farming initiative called Safe Fruits & Veggies launched in 2010,” said McInerney. “This has been one of the most successful educational outreach campaigns in the history of the produce industry and is a great example of how a united effort to fight back can make real change.”



In addition to the issue of pesticide residues, the Alliance also provides information on foodborne illness as well as other fruit and vegetable food safety issues. The new Alliance website provides an overview of the food-safety topics the group addresses and includes information about the benefits of Alliance membership and explains how to join the Alliance.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Alliance for Food & Farming launches updated website

The Alliance for Food & Farming, a non-profit group founded to deliver credible information to consumer about the safety of fruits and vegetables, recently launched its newly updated website — www.foodandfarming.info.

“We’re working hard to raise the profile of our organization within the produce industry,” Matt McInerney, executive vice president of Western Growers and the current chairman of the Alliance for Food & Farming, said in a press release. “As part of that effort, we have revised and updated our website with some basic information about the Alliance and the work we do to assure consumers about the safety of fruits and vegetables.”

Executive Director Marilyn Dolan added that the goal of the Alliance for Food & Farming is to communicate honestly about important issues that can affect consumer confidence in fruits and vegetables.

“Experts around the world agree that eating more fruits and vegetables is the best thing we can do to reduce disease, prevent obesity and improve our health,” Dolan said. “But, consumers sometimes need to know more about organic and conventional fruits and vegetables so they can make the right shopping choices for themselves and their families. The Alliance for Food & Farming exists to help provide this information.”



According to Dolan, the Alliance for Food & Farming uses information from experts in science, nutrition and farming, and then offers facts and information about the safety of fruits and vegetables sold in the United States. The organization is voluntarily funded by both conventional and organic farmers and farming organizations.

“What is very unique about this group is that it is truly an alliance of other organizations from throughout the produce industry,” McInerney said, noting that Alliance membership is made up of over 50 organizations, including national and regional trade associations, commodity groups and individual grower-shippers.  

A list of the Alliance for Food & Farming board members is posted on the new website and includes the Produce Marketing Association, United Fresh Produce Association, the California Grape & Tree Fruit League, Northwest Horticultural Council and the U.S. Potato Board, along with Western Growers and nine other produce commodity groups. 





“When it comes to the issue of pesticide residues, we have made a some tremendous inroads in changing the way the media covers this important issue as part of an Alliance for Food & Farming initiative called Safe Fruits & Veggies launched in 2010,” said McInerney. “This has been one of the most successful educational outreach campaigns in the history of the produce industry and is a great example of how a united effort to fight back can make real change.”



In addition to the issue of pesticide residues, the Alliance also provides information on foodborne illness as well as other fruit and vegetable food safety issues. The new Alliance website provides an overview of the food-safety topics the group addresses and includes information about the benefits of Alliance membership and explains how to join the Alliance.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Alliance for Food & Farming launches updated website

The Alliance for Food & Farming, a non-profit group founded to deliver credible information to consumer about the safety of fruits and vegetables, recently launched its newly updated website — www.foodandfarming.info.

“We’re working hard to raise the profile of our organization within the produce industry,” Matt McInerney, executive vice president of Western Growers and the current chairman of the Alliance for Food & Farming, said in a press release. “As part of that effort, we have revised and updated our website with some basic information about the Alliance and the work we do to assure consumers about the safety of fruits and vegetables.”

Executive Director Marilyn Dolan added that the goal of the Alliance for Food & Farming is to communicate honestly about important issues that can affect consumer confidence in fruits and vegetables.

“Experts around the world agree that eating more fruits and vegetables is the best thing we can do to reduce disease, prevent obesity and improve our health,” Dolan said. “But, consumers sometimes need to know more about organic and conventional fruits and vegetables so they can make the right shopping choices for themselves and their families. The Alliance for Food & Farming exists to help provide this information.”



According to Dolan, the Alliance for Food & Farming uses information from experts in science, nutrition and farming, and then offers facts and information about the safety of fruits and vegetables sold in the United States. The organization is voluntarily funded by both conventional and organic farmers and farming organizations.

“What is very unique about this group is that it is truly an alliance of other organizations from throughout the produce industry,” McInerney said, noting that Alliance membership is made up of over 50 organizations, including national and regional trade associations, commodity groups and individual grower-shippers.  

A list of the Alliance for Food & Farming board members is posted on the new website and includes the Produce Marketing Association, United Fresh Produce Association, the California Grape & Tree Fruit League, Northwest Horticultural Council and the U.S. Potato Board, along with Western Growers and nine other produce commodity groups. 





“When it comes to the issue of pesticide residues, we have made a some tremendous inroads in changing the way the media covers this important issue as part of an Alliance for Food & Farming initiative called Safe Fruits & Veggies launched in 2010,” said McInerney. “This has been one of the most successful educational outreach campaigns in the history of the produce industry and is a great example of how a united effort to fight back can make real change.”



In addition to the issue of pesticide residues, the Alliance also provides information on foodborne illness as well as other fruit and vegetable food safety issues. The new Alliance website provides an overview of the food-safety topics the group addresses and includes information about the benefits of Alliance membership and explains how to join the Alliance.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Website to help safeguard the United States borders against alien scale insect pests

Scales are small insects that feed by sucking plant juices. They can attack nearly any plant and cause serious damage to many agricultural and ornamental plants. While native scales have natural enemies that generally keep their populations in check, invasive species often do not, and for this reason many commercially important scale pests in the United States are species that were accidentally introduced.

In order to facilitate the identification of alien species at U.S. ports-of-entry, scientists of the United States Department of Agriculture and California Department of Food and Agriculture joined efforts and built an online tool for the identification of 194 potentially invasive species from all over the world.

The new website is a comprehensive resource to assist federal and state identifiers to make authoritative identifications of intercepted scale insects. This resource includes, for each species, information on diagnostic characters, distribution, hosts, and important references with line drawings, photos of slide-mounted specimens and of specimens in the field. It also has identification keys, which were built in Lucid, a powerful expert system specifically designed for making identifications of organisms. Information on each species is maintained through links to ScaleNet, a rich relational database on scales that is updated regularly. Details about this tool have been published in the open access journal ZooKeys.

A number of other online tools, including Mobile apps, have been developed by various groups of scientists in cooperation with the USDA Animal and Plant Health Inspection Service (APHIS), Identification Technology Program (ITP), to help identify invasive species. These tools are available at no cost via the ID Tools website (http://idtools.org/).

‘Protecting the borders of large countries such as the United States from invasive scales often requires a very broad knowledge of the taxonomy a group, and detailed knowledge of the literature and collections from the last 250+years ‘, said Dr. Douglass Miller, the senior author of the paper and a retired scale insect systematist. ‘Currently only a few specialists in the world can identify scale insects based on morphology, and of these, many are retired or approaching retirement. We hope that our tool will facilitate scale insect pest identifications at the borders and will inspire taxonomists to build similar tools for their groups.’

Story Source:

The above story is based on materials provided by Pensoft Publishers. The original story is licensed under a Creative Commons License. Note: Materials may be edited for content and length.

Agriculture and Food News — ScienceDaily

Wholesum Harvest unveils new website design

Wholesum Family Farms, purveyor of the “Wholesum Harvest” brand of organic produce, relaunched its website (www.wholesumharvest.com) to feature a more easily navigable interface, fresh content and better functionality on mobile devices. The company enlisted produce consulting group FreshXperts to guide the relaunch.

Wholesum-Harvest-Web-Organi“We wanted to make it simpler for customers to locate the information they find most relevant,” Mike Chirveno, project manager at FreshXperts, said in a press release. “The new design brings the most popular content closer to the front of the site, in many cases to the home page or just one click away.”

Additionally, growing demand for information while on the go inspired Wholesum Harvest to pursue a mobile-first approach. This approach provides improved performance from mobile phones and tablets, offers quick access to the most frequently searched information and reduces unnecessary information and visual clutter.

“We are increasingly reliant on mobile devices to access the World Wide Web,” said Chirveno.  “The mobile-first design automatically scales its display to the device accessing the content. This allows Wholesum Harvest’s customers to look up recipes or product information from the convenience of home or the grocery aisle without sacrificing the quality of the display or ease of use.”

Content on the site emphasizes Wholesum Harvest’s commitment to organics, sustainability and social responsibility.  The company, which has long demonstrated industry leadership as an advocate for organics and healthy living, strives to educate consumers about making wholesome choices.  New pages highlighting the “why” behind organics, sustainability and social responsibility join Wholesum’s collection of product information, recipes and food preparation content. Furthermore, visitors can join the discussion on Wholesum Harvest’s new blog, “Organic Living,” housed on the website.  Visitors can also link to Wholesum’s social media pages.

The website features an extensive collection of recipes and how-to food preparation videos developed by Executive Chef Tony Merola.  For the first time, visitors are able to adjust recipes by specifying the desired number of servings. The ingredient quantities are then automatically recalculated to yield the appropriate number of servings.

Grocers and distributors have their own dedicated content accessed by one click from the top of the home page. There they can retrieve information about what produce is in season at any given time, find promotions support, learn about shipping and billing policies and connect with support staff.

“Wholesum Harvest has been a vocal advocate for organic growing, sustainability, and Fair Trade. This revamped website provides a forum for Wholesum Harvest to share its vision, educate consumers and reach growers and distributors. It is easier to use, provides relevant information that draws customers to the site, and will play an important role in supporting Wholesum Harvest’s growth moving forward,” said Chirveno.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wholesum Harvest unveils new website design

Wholesum Family Farms, purveyor of the “Wholesum Harvest” brand of organic produce, relaunched its website (www.wholesumharvest.com) to feature a more easily navigable interface, fresh content and better functionality on mobile devices. The company enlisted produce consulting group FreshXperts to guide the relaunch.

Wholesum-Harvest-Web-Organi“We wanted to make it simpler for customers to locate the information they find most relevant,” Mike Chirveno, project manager at FreshXperts, said in a press release. “The new design brings the most popular content closer to the front of the site, in many cases to the home page or just one click away.”

Additionally, growing demand for information while on the go inspired Wholesum Harvest to pursue a mobile-first approach. This approach provides improved performance from mobile phones and tablets, offers quick access to the most frequently searched information and reduces unnecessary information and visual clutter.

“We are increasingly reliant on mobile devices to access the World Wide Web,” said Chirveno.  “The mobile-first design automatically scales its display to the device accessing the content. This allows Wholesum Harvest’s customers to look up recipes or product information from the convenience of home or the grocery aisle without sacrificing the quality of the display or ease of use.”

Content on the site emphasizes Wholesum Harvest’s commitment to organics, sustainability and social responsibility.  The company, which has long demonstrated industry leadership as an advocate for organics and healthy living, strives to educate consumers about making wholesome choices.  New pages highlighting the “why” behind organics, sustainability and social responsibility join Wholesum’s collection of product information, recipes and food preparation content. Furthermore, visitors can join the discussion on Wholesum Harvest’s new blog, “Organic Living,” housed on the website.  Visitors can also link to Wholesum’s social media pages.

The website features an extensive collection of recipes and how-to food preparation videos developed by Executive Chef Tony Merola.  For the first time, visitors are able to adjust recipes by specifying the desired number of servings. The ingredient quantities are then automatically recalculated to yield the appropriate number of servings.

Grocers and distributors have their own dedicated content accessed by one click from the top of the home page. There they can retrieve information about what produce is in season at any given time, find promotions support, learn about shipping and billing policies and connect with support staff.

“Wholesum Harvest has been a vocal advocate for organic growing, sustainability, and Fair Trade. This revamped website provides a forum for Wholesum Harvest to share its vision, educate consumers and reach growers and distributors. It is easier to use, provides relevant information that draws customers to the site, and will play an important role in supporting Wholesum Harvest’s growth moving forward,” said Chirveno.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

PMA launches redesigned website, provides better access to resources

pmvidIn response to member feedback and as part of its new strategic plan implementation, the Produce Marketing Association unveiled its redesigned website (www.pma.com) Tuesday, May 27. With a fresh new design, completely new structure, a fully functioning search feature and mobile-ready access, the website is part of the association’s ongoing efforts to bring a complete portfolio of value to members of the fresh produce and floral industries.

“Over the past several years, we’ve made a conscious effort to share the wealth of industry resources the association offers in addition to all our conventions, shows and meetings,” Bryan Silbermann, chief executive officer of PMA, said in a press release. “One of the challenges we had is providing members with a fully functioning and easy-to-use ‘one-stop-shop’ where they can access those resources. Our members told us they needed a global information hub that’s intuitive and engaging—and we’re responding to those needs through this complete rebuilding of pma.com.”

Changes to the website include the following:

  • Improved search functionality. Locating various pieces of value is made easier with the enhanced search engine.
  • Connections to related content. The new website is smart, and as Web users have come to expect the site now serves up related articles and information to members exploring topics on anything from global trade, to food safety to retail.
  • Mobile design. Members said they needed mobile access to retrieve information in the field, so the new website includes responsive design, making it easy to navigate on any mobile device.
  • Spanish translation. Members across the globe are in need of easy access to information, so the new pma.com will have much of its content translated into Spanish. Information in Chinese and Portuguese will also roll out as the information on the website continues to grow.

And, to give members more of the resources they’ve asked for, the website will house a collection of new information, including three new consumer trend reports from the Hartman Research Group. Outlook on the Millennial Consumer 2014 is available on the website now, and members can expect to have two additional reports from Hartman this summer: Organic and Natural as well as Digital Lives. These reports provide critical insights into consumer behaviors driving fresh fruit and vegetable sales.

Members can also expect to see more information sharing on the site with the integration of blogs, social media and third-party news.

“We’re here to support the needs of our members by connecting them to experts, ideas, trends and talent,” said Silbermann. “We know produce and floral companies are focused on building consumer demand for the products they grow, ship and sell, and as the industry’s marketing association, we’re committed to providing resources that help reach that goal.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Hass Avocado Board launches Spanish-language mark and website

The Hass Avocado Board announced Saborea Uno Hoy, its new Spanish-language mark and website to offer information to Hispanic consumers in the United States and encourage them to include fresh Hass avocados in their everyday meals.saborea prim tag

The new mark visually invites consumers to enjoy the avocado’s unique and satisfying flavor by including the words “aguacates frescos,” and highlights some of the Hass avocado’s nutritional benefits — “naturalmente grasas buenas + sin colesterol.”

The HAB’s first Spanish website, www.SaboreaUnoHoy.com, features nutritional and research information, tips and a great variety of recipes, all of which make it the new avocado information and recipe hub for Spanish-speaking health professionals and consumers.

Additionally, HAB enlisted renowned nutritionist Malena Perdomo as spokesperson of Saborea Uno Hoy in order to provide Hispanic consumers with expert advice and more ideas on how to use and enjoy fresh Hass Avocados.

Malena developed original recipes for the whole family, like chicken, black beans and avocado arepas with avocado dressing and pear baby puree; each recipe includes fresh Hass avocados.

“I’m delighted to be partnering with HAB in their effort to provide information to the Hispanic community in our own language,” Perdomo said in a press release. “The recipes I developed truly celebrate the richness of, and the culture behind, the avocado. For many Latinos, myself included, this rich ingredient reminds us of home, so it seemed only natural to create recipes that reflect our traditional foods.

“The taste of the avocado is one like no other, and for many Hispanics it’s a kitchen staple,” Perdomo added in the press release. “However, avocados also contribute naturally good fats to one’s diet and are cholesterol free. One-fifth of a medium avocado has 50 calories and contains nearly 20 vitamins, minerals and phytonutrients, making it a good choice to help meet nutrient needs. And avocados are not just to be enjoyed by adults. The avocado’s smooth, creamy consistency makes it one of the first fresh foods a baby can enjoy.”

The Produce News | Today’s Headlines