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The Produce Mom welcomes Chelan Fresh to family of partners

Chelan Fresh Marketing has joined The Produce Mom family of partners. The partnership was established with a primary goal of marketing the Rockit apple, which has been promoted on The Produce Mom’s blog, social media and WISH-TV/Indy Style news segments.

The Rockit apple promotions were well-received.

Jeff Ryg, Kroger Central Division, praised The Produce Mom’s campaigns: “She creates buzz. Our shoppers are fans and followers of The Produce Mom. I have great confidence in our ability to sell a product when The Produce Mom is talking about it. It’s exciting for me to see so many of Kroger’s valued partners joining The Produce Mom Family of Partners.”

After the success of the Rockit Apple promotion, Chelan Fresh invited The Produce Mom to join its annual cherry harvest tour. This year’s tour took place July 13-15 in the Lake Chelan area. Chelan Fresh invites individuals representing positions of industry influence to participate in its ag tourism and education program. This year’s guests included registered dietitians, food stylists, bloggers, consumers, as well as policy and commission representatives.

“We at Chelan Fresh are proud to support The Produce Mom,” Kathryn Grandy of Chelan Fresh said in a press release.  “It’s very exciting to witness the way her social campaigns and consumer marketing style benefit our brand.  We have great respect for all fellow members of The Produce Mom Family and we look forward to working with The Produce Mom to increase the consumption of fresh produce.”
 
“I am very passionate about introducing consumers to new and exciting items in the produce department, such as the Rockit apple,” Lori Taylor, The Produce Mom, said in a press release. “The experience at Chelan Fresh was invaluable to me and all the followers of The Produce Mom. I love demonstrating to consumers the protocol and care that is necessary to bring a fresh produce item from the farms to our home kitchens. Our industry’s dedication to sustainability and food safety is beyond admirable.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

The Produce Mom welcomes Chelan Fresh to family of partners

Chelan Fresh Marketing has joined The Produce Mom family of partners. The partnership was established with a primary goal of marketing the Rockit apple, which has been promoted on The Produce Mom’s blog, social media and WISH-TV/Indy Style news segments.

The Rockit apple promotions were well-received.

Jeff Ryg, Kroger Central Division, praised The Produce Mom’s campaigns: “She creates buzz. Our shoppers are fans and followers of The Produce Mom. I have great confidence in our ability to sell a product when The Produce Mom is talking about it. It’s exciting for me to see so many of Kroger’s valued partners joining The Produce Mom Family of Partners.”

After the success of the Rockit Apple promotion, Chelan Fresh invited The Produce Mom to join its annual cherry harvest tour. This year’s tour took place July 13-15 in the Lake Chelan area. Chelan Fresh invites individuals representing positions of industry influence to participate in its ag tourism and education program. This year’s guests included registered dietitians, food stylists, bloggers, consumers, as well as policy and commission representatives.

“We at Chelan Fresh are proud to support The Produce Mom,” Kathryn Grandy of Chelan Fresh said in a press release.  “It’s very exciting to witness the way her social campaigns and consumer marketing style benefit our brand.  We have great respect for all fellow members of The Produce Mom Family and we look forward to working with The Produce Mom to increase the consumption of fresh produce.”
 
“I am very passionate about introducing consumers to new and exciting items in the produce department, such as the Rockit apple,” Lori Taylor, The Produce Mom, said in a press release. “The experience at Chelan Fresh was invaluable to me and all the followers of The Produce Mom. I love demonstrating to consumers the protocol and care that is necessary to bring a fresh produce item from the farms to our home kitchens. Our industry’s dedication to sustainability and food safety is beyond admirable.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant welcomes new category manager, adds to sales department

California Giant Berry Farms announced the addition of Jerry Connery as the new bush berry category manager for the company. Connery is a veteran produce industry professional with sales experience both domestically and internationally.

Most recently Connery was the mixed berry category manager for Dole, but the bulk of his career was spent with Duda Farms where he served as the domestic and export sales manager. jerryserjioJerry Connery, Wes White, Gaby Pena and Serjio Sanchez.At California Giant Connery will manage the bush berry category both domestically and internationally, providing overall direction to the sales group for the year-round program. He will work with the vice presidents of sales and field operations to help continue to increase volume in all growing regions and retail market share for the company.

Connery graduated from San Diego State University, has two sons in college and resides in Aptos, CA.

The company also recently hired Wes White and Gaby Pena as sales coordinators to assist the sales staff in managing the continued increase in volume and support needed for the full product line. As a result, Serjio Sanchez is being promoted to salesperson and expanding his role in the department. Sanchez was hired as an analyst in late 2012 and has proven to be a critical addition to the team. He will perform daily domestic sales functions as well as support export sales on strawberries.

“We are excited to have Jerry on board and we look forward to his expertise and the knowledge he brings to the sales team”, Anthony Gallino, vice president of sales, said in a press release. “Jerry is coming into Cal Giant just as the season is ramping up and Serjio is more than ready to have a greater role within the sales department to make an impact from day one as we expand our sales team and service level to our customers.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

California Giant welcomes new category manager, adds to sales department

California Giant Berry Farms announced the addition of Jerry Connery as the new bush berry category manager for the company. Connery is a veteran produce industry professional with sales experience both domestically and internationally.

Most recently Connery was the mixed berry category manager for Dole, but the bulk of his career was spent with Duda Farms where he served as the domestic and export sales manager. jerryserjioJerry Connery, Wes White, Gaby Pena and Serjio Sanchez.At California Giant Connery will manage the bush berry category both domestically and internationally, providing overall direction to the sales group for the year-round program. He will work with the vice presidents of sales and field operations to help continue to increase volume in all growing regions and retail market share for the company.

Connery graduated from San Diego State University, has two sons in college and resides in Aptos, CA.

The company also recently hired Wes White and Gaby Pena as sales coordinators to assist the sales staff in managing the continued increase in volume and support needed for the full product line. As a result, Serjio Sanchez is being promoted to salesperson and expanding his role in the department. Sanchez was hired as an analyst in late 2012 and has proven to be a critical addition to the team. He will perform daily domestic sales functions as well as support export sales on strawberries.

“We are excited to have Jerry on board and we look forward to his expertise and the knowledge he brings to the sales team”, Anthony Gallino, vice president of sales, said in a press release. “Jerry is coming into Cal Giant just as the season is ramping up and Serjio is more than ready to have a greater role within the sales department to make an impact from day one as we expand our sales team and service level to our customers.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Australia welcomes US stonefruit

Australia welcomes US stonefruit

American stonefruit is expected to enter Australia in large volumes this winter with the Australian industry welcoming the imports.

Fresh produce marketing monitor Freshlogic predicts higher volumes than ever of new season US stonefruit entering the Australian market for 2014.

The prediction is based on the success of the product in its first year (2013) and indications from key importers.

But that’s good news according to John Moore, CEO, Summerfruit Australia, who said the industry welcomes US stonefruit into the marketplace.

“It induces more regular consumption of stonefruit into the Australian diet. It’s filling the void for that all-year-round fruit,” he said.

“Whilst we don’t want to see it impact too much on our early season fruit, the industry certainly welcomes US stonefrut.”

From an international trade perspective, he said if Australia expected to send fruit to the US then it was only logical their fruit be allowed in.

According to Freshlogic, increased imports of Northern Hemisphere fruit into Australia are being reflected in retail promotional activity over the winter and spring months, with clear implications for other staple fruits.

Martin Kneebone, managing director, Freshlogic said growth in the imported volumes of grapes, cherries, kiwifruit and more recently stonefruit has drawn these products into retailer promotional activity.

“Staple fruits such as apples and bananas, which have traditionally dominated fruit sales in the winter months, are now faced with a different competitive set,” he said.

Indications are that consumers have welcomed these products and the colour they bring to the winter fruit bowl, and the retailers are now meeting that demand.

The imported fruit is expected to become available to Australian importers in less than a month.

Freshlogic’s Adwatch service reported that a 26 per cent increase in grape retail promotion numbers over the August-October US import window between 2012 and 2013 illustrates the increased pressure.

“Increased competition will require a response from the staple fruits in order to maintain sales over the winter and spring period,” Mr Kneebone said.

Adwatch tracks more than 6500 retail promotions per week, covering all food and grocery categories.

Source: www.theland.com.au

Publication date: 4/30/2014


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