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Baldor Forager to launch at new Whole Foods Market store

Baldor Specialty Foods and Whole Foods Market announced a collaboration that will make the company’s selection of unique culinary items available to home cooks for the first time through an in-store, digital kiosk called The Baldor Forager, which will launch exclusively on July 26 in coordination with the grand opening of Whole Food Market Williamsburg in Brooklyn, NY.whofele

When The Baldor Forager launches, it will satisfy the growing demand for wild mushrooms, heirloom produce and other items that were once the secret of the metro area’s top chefs. The Baldor Forager’s digital interface will encourage exploration, discovery and a retail experience focused on customization. Shoppers will be able to place their orders conveniently at The Baldor Forager kiosk and return for in-store pick-up in a day or two on average.

The Baldor Forager is tailor-made for an era when retailers must compete for the business of an increasingly sophisticated customer. Despite surging interest, specialty ingredients are rarely available through brick-and-mortar retailers. The inaccessibility of these items is reflected in search results, where two of the terms most commonly associated with a wide array of specialty ingredients are “where to buy” and “substitute.”

Baldor will curate items based on uniqueness, seasonality and popularity with celebrated restaurants like Estela and Daniel. At launch, offerings will include fresh, water-grown wasabi root, white strawberries and an unusual variety of lavender-hued mushroom from France called a Bluefoot.

“High-quality, specialty produce has always been the core of our business,” TJ Murphy, Baldor chief executive officer, said in a press release. “We’re really passionate about the items available through The Baldor Forager and can’t wait to share them with a new audience.”

“At Whole Foods Markets, we’re all about constantly improving the customer experience,” Tony Rajaram, Whole Foods Northeast produce coordinator, said in the release. “We know our customers want to try new, special and exotic ingredients; however, it has been a challenge for us to stock fresh, unique produce items that are very fragile and have a short shelf-life. Now, our customers have the ability to order these items and have it delivered to the store, retaining the integrity of the product. The Forager is going to let us accomplish this simply and efficiently through our in-store kiosk.”

The new Whole Foods store will also feature Gotham Greens Ugly Greens, greens and herbs that are slightly imperfect on the outside and perfectly delicious on the inside. To help further reduce food waste, the store will be introducing an Imperfect Produce program, offering customers the opportunity to purchase select cosmetically challenged produce at a lower price.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods, Big Y provide gluten-free support

Big Y, Whole Foods and Roche Bros. have partnered with the New England Celiac Organization to host gluten-free support groups in their stores.

Whole Foods holds the free one-hour meetings once a month in its Glastonbury, Conn., store, as well as a few of its Massachusetts and Rhode Island stores.

Big Y hosts the meetings the first Tuesday of each month at its Westfield, Mass., unit.

Carrie Taylor, Big Y’s chain’s corporate dietitian, leads the group as a NECO volunteer.


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“The partnership made perfect sense since they were looking to expand their reach outside of Boston and appreciated having a health-care provider lead a group,” Taylor told SN.

Taylor typically presents an agenda or topic to discuss. For example, for the holidays, she hosted a holiday recipe swap. In addition, attendees can ask any eating/condition-related questions they may have.

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Whole Foods ads building awareness, but value perception still lags: Report

Whole Foods Market‘s newly launched advertising campaign is already raising consumer awareness for the retailer, although its value reputation is still lagging, according to a new BrandIndex rating from research and consulting group YouGov.

Whole Foods’ ad awareness rose about 3 percentage points during the first few weeks of its “America’s Healthiest Grocery Store” campaign which broke in October. However, its value perception remained mostly negative and climbed no higher than where it had been as recently as September, and still below its peak 2014 levels in February, BrandIndex said.

Whole Foods’ purchase consideration score also increased modestly: 16% of consumers currently say that they would consider the brand the next time they are in the market for groceries. That compares to 14% prior to the Austin, Texas-based retailer’s campaign.

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Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Wholesum Harvest earns ‘Best’ ratings from Whole Foods

Organic grower Wholesum Harvest announced that Whole Foods Market has awarded a “Best” rating to each of the company’s three farms as part of the grocer’s new Responsibly Grown program. The program is designed to help customers make more informed purchases by offering transparency about how their food is grown; it also rewards the growers who are taking steps to protect consumer health and the environment.

A “Best” rating indicates that Wholesum Harvest has demonstrated exceptional efforts to grow responsibly by preserving worker rights and promoting green growing practices — avoiding unhealthy agrochemicals and aggressively pursuing sustainability. Wholesum Harvest met the requirements for a “Best” rating, and even went above the standard by supplying produce that is also certified organic.

“We are honored that Whole Foods Market has recognized our commitment to the environment, our workers and our customers by awarding our farms with ‘Best’ ratings,” Ricardo Crisantes, Wholesum Harvest general manager, said in a press release. “At Wholesum Harvest, our goal is to leave the Earth better than we found it. We’ve taken steps to conserve and reuse water in our greenhouses; we utilize solar energy as much as possible to supply the energy needs for our facilities; and we use natural methods of pest control rather than dangerous chemical pesticides. Additionally, we are Fair Trade Certified because of our work to protect the health, safety and economic interests of our employees and their families, and also to ensure their access to education and affordable housing. We operate our business this way because we know it to be right, but it is always rewarding and encouraging to be recognized for our hard work.”

Whole Foods Market’s Responsibly Grown program can award growers ratings of “Good,” “Better,” or “Best” if they meet certain criteria. The rating system evaluates growers in the following areas: soil health; air, energy and climate; waste minimization; farm worker welfare; water conservation and protection; ecosystems and biodiversity; and advanced pest management. Growers must offer transparency related to the use of GMOs and may not utilize irradiation treatments or biosolids.

In addition, growers earning a “Best” rating must show that they protect pollinator health and demonstrate industry leadership in the areas of pest control and sustainability.

“Wholesum Harvest is proud to provide our customers with produce that is organic, delicious and responsibly grown,” Crisantes said in the release. “We applaud Whole Foods for its efforts to help consumers make informed choices in the produce aisle, while also encouraging growers to make better, healthier choices in their fields and greenhouses.”

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Whole Foods names Bill Jordan its Rocky Mountain region president

Whole Foods Market has named Bill Jordan its president of the Rocky Mountain region, effective immediately.

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, executive vice president of operations at Whole Foods Market, said in a press release. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”wfodoBill Jordan

Previously, Jordan served as regional vice president of Whole Foods Market’s Southern Pacific region for the past 16 years. Whole Foods Market’s Rocky Mountain region includes stores in Colorado, Kansas, New Mexico and Utah, and the company announced its first store in El Paso, TX, last week on its fourth quarter earnings call.

“I’m honored and excited to join Whole Foods Market’s Rocky Mountain region as regional president,” said Jordan. “My career at Whole Foods Market began in 1985 as a courtesy clerk in Sherman Oaks, California, and it’s been an incredible 29-year ride. I love our company and our mission as America’s Healthiest Grocery Store. I am grateful for the team members I served and supported in our Southern Pacific region and am looking forward to building the same bonds in the Rocky Mountain region.

“My role and commitment — day in and day out — is focused on empowering our teams and stores to innovate, create and serve our customers and supplier partners with passion and excellence. The Rocky Mountain region has a rich history of shining a spotlight on our missions and everything that’s best about Whole Foods Market. The region led the company in Local Producer Loans given to small producers, our cashiers and customers consistently raise incredible amounts of money to support the Whole Planet Foundation and Whole Kids Foundation, and we have an inspiring number of team member volunteers who apply to serve in communities around the world on Whole Planet Foundation service trips. It’s an exciting time to be joining the region and I’m thrilled to be helping it grow and prosper.”

Jordan is passionate about his family and most enjoys time spent with loved ones. Some of his best and earliest memories center around his grandparents’ table, where large, Italian dinners of homemade meals brought people together in celebration of food and family. He is an avid boater, camper and music enthusiast, and is based at Whole Foods Market’s Rocky Mountain regional office in Boulder, CO.

The Produce News | Today’s Headlines – The Produce News – Covering fresh produce around the globe since 1897.

Houweling’s tomatoes achieves ‘Best’ rating by Whole Foods Market

Houweling’s tomatoes achieves ‘Best’ rating by Whole Foods Market

In September of 2013, Houweling’s Tomatoes was among a group of top produce suppliers invited by Whole Foods Market to hear firsthand the retailer’s plan to launch a Responsibly Grown rating system. Taking queues from similar programs implemented in their meat, fish, beauty and other departments, the grocer laid out the framework for what was recently launched. After completing the assessment process, Houweling’s Tomatoes Camarillo farm earned a “Best” rating for its tomatoes.

“When we first learned of the program we were excited,” said David Bell, Houweling’s Tomatoes CMO. “As a sustainable greenhouse farming leader, many of the measurements identified by Whole Foods Market’s Responsibly Grown program including air, energy, waste, farmworker welfare, water conservation, pest management, etc. were already in place within our operation. This allowed us to efficiently go through the program and achieve the ‘Best’ rating for our Camarillo farm. Our Delta, BC farm is currently navigating the rating system and we expect it to achieve a top rating in the next few weeks.”

The Whole Foods Market Responsibly Grown program is designed to create transparency as companies submit separate rating units for each farming location. This will allow the retailer’s produce team members to scan cases at store level, ensuring products meet Whole Foods Market’s standards and the ratings are properly communicated to their loyal customers.

Bell continues, “Unique to Houweling’s, we have complete control from seed through harvest, as a result of our specialized seedling propagation division. This point of difference contributed to Houweling’s commitment to only pack product grown on our farms under the Houweling’s label. This dovetails well with the Whole Foods Market program as systems were already in place ensuring transparency.”

Houweling’s Tomatoes grows year-round, sustainable greenhouse tomatoes on 175 acres in Camarillo, CA, and Delta, BC. In January of 2015, Houweling’s will begin harvesting from their new 28 acre farm in Mona, UT. Led by Casey Houweling and his team, the company is committed to growing a full array of flavourful, sustainably grown, year-round tomatoes.

For more information:
David Bell
Houweling’s Tomatoes
Tel: +1 604.946.0844 ext. 205
Email: [email protected]
www.houwelings.com

Publication date: 11/10/2014


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