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Great start for Zespri’s kiwifruit season

Zespri Kiwifruit, a global leader in kiwifruit marketing, announced the arrival of the first ships containing Zespri Kiwifruit. New Zealand had a great growing season, with hot weather and adequate rainfall moving into a cool fall, ideal for kiwifruit. The fruit landed on the West Coast of North America last week and is arriving this week on the East Coast.

With the start to the 2014 season, Zespri concurrently announced that Zespri Green Kiwifruit can contribute to normal bowel function, which is a giant leap forward in helping to substantiate digestive comfort claims, as well as scientifically proving functional efficacy.The claim is one of the first self-substantiated health claims for a fresh fruit product under the Food Standards Australia-New Zealand Standard for Nutrition, Health & Related Claims.

Research shows that the more consumers know about the health benefits of kiwifruit, the more they will consume. Thus the claim proves a great first step in Zespri’s longer-term strategy of procuring an insightful, science-supported claim in other markets worldwide.

In addition to the first self-substantiated health claim, Zespri’s newest variety, SunGold, will also be available in greater volumes this year in the North American market for 2014. Full of vitality, this juicy, golden-fleshed new variety has a refreshing, sweet taste with a hint of tanginess. An attractive, larger kiwifruit with a delicate texture inside a smooth skin and ranked highly in sensory testing, Zespri SunGold kiwifruit will appeal to fans of both Zespri Gold and Green kiwifruit.

“We’re excited for the opportunity to reach more consumers this year in the U.S. and Canada markets. This is a fantastic piece of fruit,” Michele Hoard, Zespri’s marketing manager for North America, said in a press release. “In conjunction, we are initiating ongoing work to educate customers and consumers that this is another premium variety from Zespri they can depend on.”

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Zespri’s 14th Annual Meeting looks forward after two tough years

Zespri’s 14th Annual Meeting looks forward after two tough years

The New Zealand kiwifruit industry is beginning to look forward with a sense of cautious optimism after two tough years of having to learn how to manage the bacterial disease Psa, Zespri chairman Peter McBride says.

Mr McBride was talking after the 2013 Zespri Annual Meeting, held in Tauranga today, which was attended by more than 300 grower-shareholders.

In addressing the meeting, Mr McBride said while the industry’s path out of Psa remained uncertain, it had made tremendous progress since 2010, when the disease was first confirmed in New Zealand.

“We have come a long way, learnt a lot and taken some really positive steps to returning the industry to growth again. This Spring will be a critical time in understanding how well we are doing, which is why we say there is cautious optimism in the industry rather than stating categorically that we are on the path to recovery,” Mr McBride said.

Mr McBride told grower-shareholders that 2012/13 delivered strong results.

“We had the highest Green returns since 2003, record Gold returns and the highest Organic returns since 2008.”

He said the strong results are due to Zespri’s commitment to a long-term strategy to build Green returns and improvements in supply chain performance right across the industry.

These strong returns were likely to continue into this season, based on season sales to date.

“Fruit markets are strong and we are having a vintage-taste season following the hot dry Summer, which means demand is strong across our markets” Mr McBride said.

In addressing Zespri’s historic customs issues in China, Mr McBride said it was clear that they would have no impact on Zespri’s future in China which, subject to supply, is forecast to be Zespri’s largest market by 2018.

Mr McBride said the fact the legal process remained live in China did limit what could be said about the case.

“We have to work through the historic customs issues in China in a deliberate and considered manner. We cannot fast-track this process. We must be respectful of China’s system and continue to cooperate with the relevant authorities in a humble and open manner until the matter is resolved.”

Mr McBride said that there was tremendous opportunity for New Zealand kiwifruit growers in a world of growing middle classes and demand for quality and safe-to-eat food. 

“Our commitment to excellence must remain if we are going to continue to grow,” he said.

Zespri CEO Lain Jager said the enthusiastic market reaction to the first commercial quantities of the new Zespri Gold variety, known as SunGold, was great news for the industry. SunGold is the newly-commercialised variety the industry has moved to after Psa had devastated the original Hort16A Zespri Gold variety.

“Our customers’ enthusiasm to grow their Gold sales gives us confidence in this category as we recover from Psa and rebuild our gold volumes to levels higher than before Psa,” Mr Jager said.

Mr Jager explained the changes made to Zespri’s sales and marketing structure to support the company’s next growth stage, as the Psa recovery pathway starts to deliver.

“Our strategy is to deliver the world’s leading portfolio of kiwifruit products,” said Mr Jager. Zespri will continue to invest in developing new varieties, accelerate its 12-month marketing programme and continue to refine supply chain operations to achieve this goal.

With regards to China, Mr Jager said the company had identified a number of issues which, in combination, meant its oversight of the actions of our former importer were not sufficiently robust.

“It is critical that the company learns from this experience and moves forward with respect to its operations and relationships in China and we will continue to keep growers updated with our progress,” Mr Jager said.

Per-tray OGR is the average return provided to growers per tray submitted. On-orchard costs are not included in this figure.

Meeting resolutions

There were ten resolutions put to the meeting, with three relating to director elections. The following people were elected to the Zespri Board:

  • Bruce Cameron
  • Jonathan Mason
  • Peter McBride.

John Bourke and John Cook were elected to the Director Remuneration Committee.

All other resolutions passed with over 90 percent support.

For more information:
Rachel Lynch
ZESPRI International Limited
Tel: +64 7 572 7757
Mob: +64 27 509 1805
[email protected]


Publication date: 7/24/2013