Real Estate

Jacob & Co, GB Realty Launch Rs 2,500 Cr Luxury Housing Project

By GeoSquare News Desk · Published 2026-10-26

Luxury watchmaker Jacob & Co has entered India's premium real estate segment in partnership with GB Realty. The joint venture will develop a Rs 2,500 crore luxury housing project, with plans for celebrity residences, including a lineup associated with Bollywood actor Salman Khan. The project is expected to reshape the local real estate landscape in Punjab.

Project Scope

The development will feature ultra-luxury residences designed to cater to high-net-worth buyers. With branded residences gaining momentum globally, this collaboration brings international design aesthetics to the Indian market. The project is part of GB Realty's significant investment plans for the region.

Market Impact

This launch underscores the growing appetite for premium housing in India. While the project is located in Punjab, the trend of branded luxury residences is also being closely watched by developers and investors in Maharashtra. The entry of global luxury brands into real estate is expected to influence buyer preferences and project positioning in key metros.

Industry observers note that such high-value projects can set new benchmarks in design, amenities, and pricing. For investors, the development signals confidence in the luxury housing segment despite broader market fluctuations.