Jaypee Hotels Launches The Boomerüng Complex: A New Era in Experiential Real Estate
In a move that signals the convergence of hospitality, wellness, and commercial real estate, Jaypee Hotels Ltd. has launched The Boomerüng Complex — an ambitious 1,75,000 sq. ft. lifestyle and business destination within Jaypee Greens Wish Town, Noida. Designed as an integrated hub for work, play, and rejuvenation, the project sets a new benchmark for experiential real estate in India.
Envisioned as India’s first integrated ecosystem combining business, gaming, wellness, and dining, The Boomerüng Complex is positioned to cater to a new generation of professionals who value balance as much as ambition. The property’s biophilic architecture, sustainable design, and modular scalability reflect a broader shift in urban development — where real estate evolves from static structures into dynamic ecosystems for collaboration and lifestyle enhancement.
From ultra-modern arbitration suites and wellness centers to immersive gaming zones and destination dining, every corner of the complex is designed to serve multiple functions under one roof. Signature spaces include Boomerüng Café, Aura 360 Bar, Amma’s Rasoi, and Vortex, India’s first premium e-sports arena, along with Olympus — a wellness destination offering advanced therapies such as CHEL Therapy and Aqua Therapy.
Commenting on the launch, the Managing Director of Jaypee Hotels Ltd. said, “The Boomerüng Complex reflects our belief that hospitality must be immersive, intuitive, and deeply human. We’ve envisioned a space where business, wellness, and leisure not only coexist but complement one another.”
The launch marks Jaypee Hotels’ expansion beyond luxury hospitality into experiential real estate, signaling the group’s intent to shape the next phase of urban living in India — one where community, innovation, and well-being are seamlessly integrated. This project is a testament to Jaypee Hotels’ commitment to innovation and a forward-thinking approach to real estate development, setting a new standard for integrated living and working spaces in the region.
