Justo Realfintech Acquires Hustlewin: A Strategic Move to Boost Pune Real Estate Operations
Justo Realfintech Limited has announced the strategic acquihire of Pune-based Hustlewin, marking a significant expansion of its operations in the Pune real estate market. The tech-enabled mandate-driven real estate sales, marketing, and execution platform aims to strengthen its presence across Pune and adjoining micro-markets through this strategic move.
Established in 2022, Hustlewin has rapidly emerged as one of Pune's fastest-growing execution platforms with impressive achievements. The company has sold 1,000 flats worth ₹900 crore, covering over 10 lakh sq.ft. in PMC and PCMC areas. The integration brings Hustlewin's on-ground strengths into Justo's consolidated delivery framework and is expected to add upwards of ₹20 crore in annual revenue visibility to Justo, starting from FY27.
As part of the acquihire, 25 of Hustlewin's top-performing sales, marketing, and execution professionals will join Justo, further strengthening the company's presence across Pune and adjoining micro-markets. The transition enables Justo to take over the execution of four ongoing residential projects in Pune, along with a strong pipeline of upcoming mandates.
Pushpendra Rathore, CEO & Managing Director of Hustlewin, joins Justo as an additional Market Head for Pune & Emerging Markets. With leadership experience at 99acres and Relation Realtech, he has contributed to the execution of more than 50 projects across Pune's prime micro-markets. Reporting to Nitin Pardeshi, Director-Sales & Marketing at Justo, Pushpendra will work alongside other Market Heads Sandeep Kulkarni and Vishal Thigaley.
Puspamitra Das, Founder & CMD of Justo Realfintech Limited, emphasized the strategic importance of this move: 'This acquihire enhances our execution capability in a market that is strategically vital for us. Hustlewin's on-ground expertise and micro-market understanding add meaningful strength to our platform. With Pushpendra coming on board, we are creating a more integrated, scalable engine for our mandate-led growth.'
Pushpendra Rathore expressed his enthusiasm about joining Justo: 'I am delighted to be part of the Justo family. This integration brings together Hustlewin's entrepreneurial execution strengths with Justo's institutional scale and technology framework. Our immediate priority is to drive consistent sales momentum, stronger developer partnerships, and growth to new markets.'
The acquihire significantly enhances Justo's execution capability by combining seasoned on-ground leadership, strong developer relationships, and a proven mandate delivery framework. The comprehensive business impact includes:
- Annual Revenue Addition: ₹20 crore from FY27 - Team Expansion: 25 professionals - Project Takeover: 4 ongoing residential projects - Annualised Business Potential: ₹800-1,000 crore - Existing Business Volume: ₹2,000 crore
As Justo scales across Pune, Nagpur, Raipur, and Indore, Pushpendra will eventually lead a team of over 80 members within Justo's overall 350-strong Pune-based workforce. The company is also actively exploring similar opportunities to further strengthen and expand its presence in Mumbai and Pune markets.
