Justo Realfintech Launches Chestertons India: Entering the Premium Real Estate Market

Justo Realfintech Limited is pleased to announce the incorporation of Chestertons India Private Limited as its wholly owned subsidiary, and the execution of a brand usage and business rights arrangement that brings the Chestertons name, one of the world’s oldest and most respected real estate advisory brands, into the Indian market. This marks a significant strategic milestone in the beginning of Justo’s evolution from a project marketing and residential advisory platform into a full-spectrum, institutionally capable real estate services group.

Founded in London in 1805, Chestertons operates across more than twenty countries, offering advisory services across residential and commercial property, capital markets, leasing, valuation, and cross-border transactions. Chestertons is a founding member of the Royal Institution of Chartered Surveyors (RICS), reflecting its adherence to the highest global standards of professional practice, ethics, and governance in real estate advisory.

In India, the brand will be operated exclusively through Chestertons India Private Limited, a company wholly owned by Justo Realfintech Limited. The launch of Chestertons India represents a deliberate and calibrated dual brand expansion strategy to address two different market segments. Justo's core business shall focus on the mid-segment product in the range of Rs. 50 lacs to Rs 3.5 crore. Chestertons India will be positioned to operate in the premium and super premium category with the support of Justo’s extensive developer network and channel partner network across key markets and will serve as the primary operating leverage for Chestertons India’s business development.

Further, the Company intends to diversify its revenue into various allied verticals which may include the sale of high-end premium residential and plotting schemes and villas, commercial leasing, cross-border outreach for investments in India using Chestertons’ international network, capital market services, and hospitality services. The Company shall make formal announcements on the initiation of such planned services as it moves forward in this journey.

Chestertons' global presence across the Middle East, Europe, the UK, and Southeast Asia creates a structured pathway for bilateral investment advisory between global capital and Indian real estate origination, besides providing access to an established international client base and NRI investors that is difficult to reach through domestic positioning.

As part of the agreement with Chestertons Global Network, the Company intends to undertake Project and Development management services in association with Arbour Investments Private Limited, a leading company in the real estate investment management space in India. Details of this arrangement shall be made available upon finalisation of terms and subject to applicable laws and regulations.

“The India entry of Chestertons through our wholly owned subsidiary is a calibrated strategic step in the evolution of Justo’s advisory business. It allows us to participate more meaningfully in larger, institutionally aligned and higher-value segments of the real estate lifecycle while remaining anchored in our execution-led approach. We believe this initiative strengthens our service architecture, broadens our market relevance and enhances our ability to create long-term value through a wider advisory canvas,” said Pushpamitra Das, Chairman and Managing Director, Justo Realfintech Limited.

India represents one of the most compelling real estate growth stories globally. In Justo, we see a partner with on-ground execution credibility, local market understanding, and a disciplined advisory orientation. That combination makes Justo the right fit for Chestertons’ India entry and for building a business that can serve developers, investors, and property owners with both global standards and local delivery,” stated Mohamed Mussa, Managing Director, Chestertons Global.

The launch of Chestertons India is a transformational moment for Justo and for the advisory ecosystem it is building. This initiative brings together global institutional credibility and deep local market expertise in a way that is genuinely differentiated. We are excited to be associated with Chestertons India Private Limited under the Project Management Consultancy and Development Management service verticals and are confident in creating value through our experience and expertise,” added Chirag Mehta, Director, Arbour Investments.