NeoLiv Appoints Chandan Kar as Chief Marketing Officer to Drive Strategic Growth
New Delhi, April 23, 2026 — NeoLiv, India’s leading fund-led real estate development platform, today announced that Chandan Kar, Founding Member and Partner, has assumed an expanded leadership role as Chief Marketing Officer (CMO). This strategic elevation marks a significant step in NeoLiv’s growth journey as it prepares to scale its presence across India’s most dynamic real estate markets.
In his new role, Chandan Kar will oversee a broad portfolio of strategic functions, including Brand, Marketing, Corporate Communications, Public Relations, AI-led initiatives, Revenue, and Customer Centricity. His mandate will focus on aligning brand strategy with business outcomes, strengthening market positioning, and driving integrated growth across the organization.
This leadership transition comes at a pivotal time for NeoLiv as the company accelerates its expansion plans. With a strong emphasis on innovation, customer-first thinking, and data-driven decision-making, Kar will play a central role in shaping the company’s next phase of growth in an increasingly competitive real estate landscape.
Under his leadership, NeoLiv will further strengthen its focus on leveraging artificial intelligence to enhance marketing effectiveness, optimize customer journeys, and unlock new revenue streams. He will also lead efforts to build a cohesive brand narrative, deepen stakeholder engagement, and deliver integrated communication strategies tailored to modern homebuyers and investors.
Commenting on his elevation, Chandan Kar said, “This transition presents an opportunity to build a future-ready organization that blends innovation with customer-centric design and execution. Our focus will remain on creating differentiated brand experiences while driving sustainable and scalable growth.”
NeoLiv continues to focus on creating long-term value through thoughtful planning, disciplined execution, and collaborative partnerships, transforming vision into high-impact real estate assets.
Mohit Malhotra, Founder of NeoLiv, said, “Chandan has been instrumental in shaping NeoLiv's strategic direction from inception. His elevation to CMO reflects both his exceptional leadership capabilities and our confidence in his vision for building a differentiated, customer-first brand. As we scale our platform and deepen our market presence, Chandan's strategic acumen and innovative thinking will be invaluable in driving our next chapter of growth.”
NeoLiv differentiates itself in India's real estate landscape through its unique fund-led model, which combines institutional capital discipline with development agility. The platform's approach centers on identifying high-potential micro-markets, executing design-led developments, and delivering superior customer experiences backed by technology integration.
About NeoLiv NeoLiv is India's foremost fund-led real estate development platform, founded by Mohit Malhotra, former Managing Director & CEO of Godrej Properties Limited and is backed by SEBI approved Cat II equity fund, 360 ONE (Managing INR 100 Trillion wealth) and UHNI family offices of India. The platform combines institutional capital, operational excellence, and 150+ years of real estate expertise to create developments that bring joyful living by leveraging technology, data analytics, and AI-driven insights to enhance high-quality project delivery and enhanced customer satisfaction, driven by a strong governance framework and transparent stakeholder engagement.
