Pacific Trellis announces changes at Dulcinea Farms

Pacific Trellis Fruit, the Fresno, CA-based distributor of grapes and tree fruit, announced it will implement some changes at Dulcinea Farms, which it purchased earlier this year.

Dulcinea HighRes-Logo

Key among those changes is the departure of John McGuigan, manager of Dulcinea, who will leave at the end of August.

“John, a 25-year veteran of the produce industry, has been a great asset to the company since his joining,” the company said in a press release. “He was of great assistance to us on this latest acquisition, helping us to transition it from a public company structure to a more market- and grower-focused operation.”

“I have had the great fortune to work for outstanding organizations and help get them positioned for success for the future,” McGuigan added in the press release. “I know that the team will do great things with Dulcinea Farms going forward, and I wish them all the success in the world.”


Other changes planned for the fall include the expansion of Dulcinea’s melon program, with new production areas for all varieties. The company said the 2014-15 winter melon program will have increased volume with product coming from Honduras, Guatemala and Mexico.

Additionally, Pacific Trellis has hired former Syngenta employee Paul Collazo to a new research and development position, where he will work on existing and new proprietary melon varieties.

Steve Dabich, an eight-year veteran at Dulcinea Farms, continues the role of director of sales.

Pacific Trellis Fruit farms over 6,000 acres of melons annually and is the owner of the consumer brands “PureHeart,” “Tuscan-Style” and “Ruby Bliss,” and many others under the Dulcinea label. It is also a sizable grower and importer of grapes, tree fruit and other commodities.


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