Premium Under-Construction Housing Thrives on End-User Demand and Infrastructure Growth

Premium under-construction housing continues to attract strong end-user interest as buyers increasingly align home purchases with long-term lifestyle and financial planning, industry participants said. The segment’s performance in 2025 has carried into early expectations for 2026, supported by buyer confidence in execution, infrastructure visibility, and regulatory transparency.

According to data from Savills India, under-construction premium homes recorded price appreciation of up to 36% year-on-year across key cities in 2025, outperforming completed inventory in several urban markets. Market participants said this reflected a shift in buyer preference rather than speculative activity.

Industry experts attributed this change to growing comfort among buyers with committing early to projects backed by reputed developers and clearer delivery frameworks under RERA.

Sanjay Sharma, Director, SKA Group, said premium under-construction housing in markets such as Noida, Greater Noida, and Ghaziabad has transitioned into an end-user-led segment.

“Latest data reveals that Noida recorded the widest range of appreciation at 9–36% year-on-year for under-construction premium homes, underscoring genuine demand,” Sharma said.

He added that buyers are prioritising long-term liveability, larger homes, and integrated amenities over short-term price movements.

Developers and advisors said lifestyle considerations increasingly guide purchase decisions in the premium segment.

According to Ashok Singh Jaunapuria, Managing Director and CEO, SS Group, buyers in Gurugram are focusing on future-ready communities rather than immediate possession.

“In micro-markets like New Gurugram, under-construction homes recorded price increases of 2–19% year-on-year, which indicates that buyers are investing in projects aligned with infrastructure growth and social amenities,” Jaunapuria said. He noted that design quality, open spaces, and sustainability features have contributed to higher absorption in newer projects compared with older stock.

Infrastructure development has emerged as a key factor shaping buyer confidence, industry executives said. Large-scale projects such as expressways, metro extensions, and airport-led growth corridors are influencing demand across NCR micro-markets including Noida–Greater Noida and the Yamuna Expressway.

Vishal Sabharwal, Head of Sales at Orris Infrastructure, said buyers in emerging corridors are consciously entering projects early to participate in long-term value creation. “With large-scale infrastructure and economic planning underway, buyers understand that value in these locations will unfold over time,” he said, adding that premium under-construction homes in such areas have attracted end-users willing to wait for better planning and lower density.

Experts also pointed to supply-side dynamics supporting the segment. Ready premium inventory remains limited in several prime locations, while under-construction projects offer newer layouts, contemporary specifications, and proximity to upcoming infrastructure. Developers, they said, have adopted a calibrated launch strategy, focusing on fewer projects with improved execution visibility.

Paras Rai, Co-Founder and Managing Director, Property Master, said buyer behaviour in 2025 reflected a more pragmatic approach. “Under-construction premium homes offer a balance between rational pricing and strong fundamentals,” Rai said. He added that buyers are entering projects where future appreciation is linked to real consumption rather than short-term speculation.

Industry participants expect the segment to remain active in 2026, supported by steady end-user demand and improving alignment between infrastructure timelines and project deliveries. According to developers, regulatory transparency and brand credibility continue to play a critical role in enabling buyers to commit early.

As infrastructure execution progresses and buyer assessment frameworks mature, experts said premium under-construction housing is increasingly being viewed as a long-term allocation that combines housing needs with gradual value creation, reinforcing its role within India’s residential real estate market.