PROP Launches Realtors++: Pune’s First Dedicated Real Estate App for Realtors
Pune, 5th May 2026: The Professional Realtors of Pune Welfare Association (PROP) has taken a significant step towards strengthening collaboration and cross-selling opportunities within Pune’s real estate community with the launch of its dedicated real estate application, Realtors++. This is the first time any realtor association in India has its own app. Designed as a unified digital platform, the app aims to connect developers and realtors through a single interface, creating a structured ecosystem beyond conventional communication channels such as WhatsApp groups. The app has been positioned as a professional solution for day-to-day business operations and smoother engagement among industry stakeholders. To download the application, click on the link and follow the steps: https://pro.relata.io/prop
On 27 April 2026, under the leadership of Udayan Mane, President of PROP, and through the initiative of Neeraj Singh, the association formally launched Realtors++. With this launch, PROP has become one of India’s first realtor associations to conceptualize and implement a dedicated technology platform exclusively for its members, reflecting the association’s vision of driving greater efficiency, transparency, and business growth within the real estate fraternity.
The application introduces several practical features aimed at solving everyday operational challenges faced by realtors. The platform comes preloaded with more than 200 real estate projects, allowing members instant access to project-related information, collaterals, and relevant details for daily business use. The system also includes a simplified project discovery mechanism, enabling realtors to search, prioritize projects, mark favourites, and connect directly with seller teams. In addition, the app provides a centralized dashboard to manage daily workflows, upcoming site visits, and ongoing client engagement.
A key feature of Realtors++ is its lead management and QR-enabled site visit system. Realtors can securely add customer details with minimal information, including only the last four digits of a client’s mobile number, helping protect lead confidentiality while maintaining compliance. The application then generates a dedicated QR code for each site visit. This feature is expected to significantly reduce conflicts and ambiguity that often arise during site visits by establishing clear lead ownership and visit records. The platform also enables members to plan customer visits and maintain a structured record of both ongoing and upcoming site engagements.
Another important advantage is the app’s ability to simplify client communication. Realtors can directly share project information with customers through WhatsApp and track customer status after the developer visit. By integrating project discovery, lead management, communication, and visit tracking into a single ecosystem, the initiative is expected to help realtors improve productivity and create stronger earning opportunities.
Relata Technologies has partnered with PROP for this initiative. During the launch event, Samudra Talukdar, Co-founder of Relata Technologies, presented the application’s core features, operating flow, and future roadmap before PROP members gathered at Suman Murgaonkar Hall, located at MCCI at ICC Trade Tower. According to the presentation, the platform has been designed as a unified app built specifically to address current challenges in the realtor ecosystem and to enable business growth through technology.
At present, Realtors++ is available to all realtors under a limited trial period. While it has been developed for PROP members, even non-PROP realtors will be able to access the platform during this introductory phase. The second phase of the application will introduce resale property listings and a matchmaking facility, enabling Pune realtors to maintain a structured secondary market database and collaborate more effectively with one another.
The initiative has already received appreciation from CREDAI Pune, which has expressed interest in onboarding its projects onto the platform to enhance visibility and create wider market reach.
Speaking on the occasion, PROP leadership emphasized that Realtors++ is not merely a technology launch, but a step toward building a more connected, transparent, and growth-oriented real estate community in Pune. By bringing together developers, brokers, project information, lead protection, and structured communication into one platform, the association believes the initiative will contribute meaningfully to the long-term growth of the city’s realtor ecosystem.
