Srijan Group Enters Organised Fashion Retail with Rs 500 Crore Investment
Kolkata-based real estate player Srijan Group has announced its foray into organised fashion retail, marking a strategic diversification into India's fast-growing consumption segment. The group is launching 'Srijan Style' and has committed an initial investment of over Rs 500 crore over the next 3-4 years.
The group aims to build Srijan Style into a national chain, with a primary focus on Tier 2, Tier 3, and Tier 4 markets. These markets are witnessing rising disposable incomes and increasing formal retail penetration. Under a phased rollout plan, the company aims to open 10 stores in the first quarter and 50 stores by the end of FY26-27, according to Srijan Realty Director Keshav Agarwal.
The entire investment will be funded through internal accruals, ensuring a sustainable and controlled growth strategy. Chairman and Managing Director Shyam Sunder Agarwal said the company is targeting 200 stores pan-India initially, with a long-term goal of expanding to 1,000 stores.
The retail journey will begin in eastern India, anchored by a flagship store planned at Gariahat in South Kolkata. Additional outlets will be opened in Bandel, Madhyamgram, Serampore, Bagnan, Sodepur, Murarai, and Asansol in West Bengal before scaling up across high-potential clusters across the country.
Srijan Style aims to position itself as a 'family destination', offering affordable fashion and essential general merchandise through an organised, high-efficiency retail format. Stores will average around 8,000 square feet and are designed to optimise inventory productivity, operating leverage, and store-level profitability.
The merchandise strategy will focus on high-volume, fast-turn categories priced between Rs 99 and Rs 1,999, with the majority of products below Rs 999. This approach aims to balance affordability with quality and margins.
Agarwal noted that organised value fashion currently accounts for about 15 per cent of the market and is expected to grow to 30-35 per cent by 2030. This presents strong opportunities across emerging markets, making Srijan Style's entry well-timed and strategically positioned for success.
