Stemilt brings locales to life in new Rushing Rivers Pear video
Stemilt is giving consumers a look at its world renowned pear locales in a new video that highlights the company’s heritage and its position growing and packing pears in Washington state’s Wenatchee and Entiat river valleys.
The video features high-definition aerial footage that was shot by a drone helicopter during harvest. Throughout the short video, second-generation pear growers Mike Taylor and Rudy Prey tell the story of where Stemilt’s Rushing Rivers pears come from and what makes the two river valleys the best in the world for growing pears.
The Rushing Rivers pear video debuted at PMA Fresh Summit, and now Stemilt has taken it to its website, blog and social media channels in order to share with consumers what makes Rushing Rivers pears so unique.
“We know from research and our own engagement with consumers that people want to know where their food comes from and who grew it, so we focused this video on telling that story,” Roger Pepperl, Stemilt marketing director, said in a press release. “The locales Rushing Rivers pears come from are to pears what the Napa Valley is to wine. We want consumers to experience these locales and visually sharing our farms and passion for quality with them in this video allows them to do just that.”
Stemilt and its long-time pear partners, Peshastin Hi-Up Growers, have been growing pears in the Wenatchee River Valley and Entiat River Valley for decades. These two river valleys run parallel of each other and are separated only by the peaks of the Cascade Mountain range. The alpine peaks keep orchards cool during the warm summer months and serve to protect delicate pears. The two rivers are recharged by fresh mountain snowpack each spring to provide a pure and plentiful water source for producing dessert-flavored pears.
“The video focuses on the unique features of the Wenatchee and Entiat river valleys and how those features combine to create a perfect growing environment where pears thrive. It’s the story that our family growers in the area have known and told for so long, and the story that consumers hear first-hand in the Rushing Rivers pear video,” Pepperl said in the release.
Back in August, Stemilt introduced “Rushing Rivers” as its label for pears and began packing pears in a new carton. The white box features the Rushing Rivers logo and tagline “the best pear locales in the world,” and just like the video, helps tell the story of where the pears inside came from and how they were grown.
“The ‘Rushing Rivers’ label and new carton is already proving to be a great merchandising vehicle for pears,” Pepperl said. “Displays and signage around Rushing Rivers allow retailers to bring the beauty of where Stemilt pears come from and the passion that goes into growing each one, into their stores. Pears should be prominently displayed during the late fall and winter seasons and promoting Rushing Rivers pears is a perfect way to build category excitement and repeat purchases among shoppers.”