Sunteck Realty Unveils Emaance: A ₹20,000 Crore Ultra-Luxury Real Estate Brand

Sunteck Realty, a prominent player in the Indian real estate market, has announced the launch of Emaance, a by-invite-only real estate lifestyle brand. The company plans to introduce ultra-luxury projects worth ₹20,000 crore gross development value (GDV) under this new brand in the next 12 months.

The inaugural portfolio includes Nepeansea Road in Mumbai, one of South Mumbai’s most prestigious neighborhoods, and Dubai Downtown in the Burj Khalifa Community, marking Sunteck’s international entry. The first project at Nepeansea Road is expected to launch in the current fiscal year. Residences under Emaance will be priced upwards of ₹2.5 lakh per sq. ft., placing them among the most exclusive homes in the country.

Emaance will focus on craftsmanship, exclusivity, and curated rarity, extending beyond residences into experiences such as art collections, fine vintages, and bespoke journeys including private jets and yachts. The brand will also expand into invite-only gatherings, lounges, and tailored concierge services.

“Emaance is more than a creation — it is a vision,” said Kamal Khetan, Chairman and Managing Director, Sunteck Realty. “It represents the belief that life beyond luxury deserves its own name, its own category. Reserved for the rarest echelons, with Emaance we do not aim to just elevate residences but life itself — to a realm beyond comparison: timeless in essence, indulgent in experience, and royal in stature.”

Sunteck Realty has a strong track record in the real estate industry, known for its high-quality projects and commitment to excellence. The launch of Emaance is a significant step in the company’s strategy to cater to the ultra-luxury segment and establish a global presence. With plans to introduce projects in some of the most exclusive locations, Emaance is poised to redefine the luxury real estate market.

The brand’s focus on bespoke experiences and concierge services is designed to provide a holistic luxury lifestyle, going beyond just the physical space. Emaance aims to create a community of like-minded individuals who appreciate the finer things in life and seek a unique and exclusive living experience.

As the real estate market continues to evolve, the demand for ultra-luxury projects is on the rise, especially in major cities like Mumbai and international hubs like Dubai. Sunteck Realty’s entry into this market with Emaance is a strategic move that aligns with the growing trend of luxury living and the desire for unique, personalized experiences.

With a strong focus on craftsmanship and exclusivity, Emaance is set to become a benchmark in the ultra-luxury real estate market, offering a new standard of living for the elite. The brand’s ambitious plans and innovative approach are expected to attract a discerning clientele looking for the best that luxury living has to offer.