Turbana taps into community opinion to find new social program to support
Corporations often donate money to charities or non-profits, but it’s rare to find an organization that lets the consumer decide where their support should go. Turbana, a premier banana producer, is taking its social movement “Growing Smiles, Sharing Goodness” to a new level by encouraging the community to speak up and choose causes close to their own hearts and homes. The community cause that receives the most votes will win a $ 25,000 sponsorship, and Turbana will work with community members to instate a program that supports the cause.
Dubbed “Win 25K For Your Cause,” this interactive contest gives the community a chance to speak up, take action and have a big effect. The contest is fully housed within Turbana’s Facebook, and it is driven by consumer engagement, votes and shares throughout the period of July 1-Aug. 12. Consumers visiting the tab are invited to “tally” themselves into Turbana’s ongoing “Growing Smiles, Sharing Goodness” movement, which focuses on empowering individuals to do good for their communities. During the voting period, they can nominate a cause of their choice or vote for a cause that has already been nominated.
Since Turbana’s main focus is on inspiring healthier, happier communities, it’s only appropriate that the company takes on such an ambitious call-to-action. Born from a cooperative of farmers seeking a better standard of living, Turbana takes pride in empowering the communities in which it is present.
“Win 25K For Your Cause” will empower individuals to make a difference by bringing light to community organizations that need support, while simultaneously bringing about positive change in their local areas. Turbana aims to produce a snowball effect by using the company’s own enthusiasm and passion for community involvement to inspire individuals to participate in giving back to their communities across the nation.