Wolf Odyssey: A Strategic Consumer Engagement Firm Launches in Pune
Pune: Wolfzhowl, a behavioural strategy consultancy, has announced a strategic partnership with The Brand Odyssey, a Pune-based integrated creative consultancy, to establish ‘Wolf Odyssey’. This new strategic consumer engagement firm will operate out of Pune and serve brands across regional, national, and select international markets.
Saurabh Khatri will lead client relationships and business growth for Wolf Odyssey from Pune. As the founder of The Brand Odyssey, which has been actively servicing the Pune market since 2020, Saurabh brings over 18 years of experience in brand and digital strategy across India, the UAE, and Southeast Asia. His expertise spans FMCG, hospitality, real estate, lifestyle, and services, including a previous leadership role as Head of Digital at McCann Worldgroup, Indonesia, where he worked on brands such as Dettol, Mentos, and Burger King.
Anupama Yadav joins Wolf Odyssey as Strategy Head and Consultant Partner. With over 12 years of experience in brand strategy, Anupama has partnered with leading global and Indian brands across luxury, automotive, FMCG, healthcare, lifestyle, alco-bev, and consumer durables. She has held senior strategy roles at Ogilvy, Grey Group, Dentsu Creative, and JWT, bringing deep expertise in consumer research, brand positioning, identity systems, brand architecture, new product launches, and communication. Based in Pune, Anupama will work closely with regional brands through Wolf Odyssey, addressing the need for senior, on-ground strategic leadership.
The collaboration between Wolfzhowl and The Brand Odyssey combines Wolfzhowl’s expertise in StraTech and growth strategy for brands and businesses with The Brand Odyssey’s strong on-the-ground marketing and creative advertising capabilities. Wolf Odyssey will function as a center for senior-level strategic thinking and implementation, supporting brands across sectors including real estate, BFSI, pharma, healthcare, and traditional and modern retail.
Kalyan Ram Challapali, Founder of Wolfzhowl Global, commented, “Wolf Odyssey reflects how client needs are evolving, towards a sharper, more localized strategy that can move seamlessly from thinking to execution. By bringing together Wolfzhowl’s creative and content strengths with The Brand Odyssey’s depth in brand and digital strategy, we’re expanding our offering in a way that is both focused and flexible. This collaboration allows us to partner more closely with brands that need senior, hands-on thinking to drive relevance and growth in specific markets.”
Anupama Yadav and Saurabh Khatri added in a joint statement, “Wolf Odyssey has been conceived to address a clear gap we see in the market, brands needing strong, on-ground strategic leadership that understands local context without losing sight of larger brand ambition. The early response has been encouraging, with mandates already underway across healthcare and diagnostics, and conversations opening up across sectors. What’s most exciting is the opportunity to build brands with clarity, intent, and sustained impact, right from the ground up.”
Wolf Odyssey has already commenced work on its initial mandates, which include healthcare, diagnostics, and local business strategy engagements.
