Wyndham Expands in Saudi Arabia with New Howard Johnson in Riyadh

Wyndham Hotels & Resorts, a leading global hotel company, has announced a significant milestone in its expansion across Saudi Arabia with the signing of a franchise agreement with Concept Tower Real Estate Limited. This agreement marks the debut of the iconic Howard Johnson brand in Riyadh, reinforcing Wyndham's commitment to strengthening its midscale portfolio in line with Saudi Vision 2030.

The new Howard Johnson by Wyndham will be strategically located in Al Nasiriyah, just a short 15-20 minute drive from the bustling Olaya district. This prime location will provide guests with convenient access to the city's key business and commercial hubs, making it an ideal choice for both business and leisure travelers.

The addition of this property aligns with Saudi Arabia's Vision 2030, which aims to attract 100 million hotel guests annually and position the Kingdom as one of the world's top tourism destinations. Riyadh, as the capital and economic epicenter, continues to be a focal point for hospitality development, driven by robust infrastructure projects, increased international visitation, and strong domestic travel demand.

“This signing underscores our dedication to expanding Wyndham’s midscale offering and supporting Vision 2030’s ambitious hospitality goals,” said Mohammad Has Hassan, Vice President, Development – Middle East, Wyndham Hotels & Resorts. “Riyadh is one of the most dynamic markets in Saudi Arabia and plays a crucial role in the Kingdom’s tourism and economic transformation. We are thrilled to introduce the Howard Johnson brand to the city in partnership with Concept Tower Real Estate Limited.”

The partnership with Concept Tower Real Estate Limited opens the door for future branding and conversion opportunities across the region. The upcoming Riyadh property will serve as a flagship conversion asset for the Howard Johnson brand in the Middle East, complementing Wyndham’s growing presence in Saudi Arabia’s major cities, including Riyadh, Jeddah, Mecca, and Madinah.

With an expanding portfolio of trusted brands and a strong development pipeline, Wyndham Hotels & Resorts continues to play a pivotal role in supporting Saudi Arabia’s evolving tourism and hospitality sector. Through partnerships with local investors and developers, Wyndham is committed to delivering high-quality, globally recognized accommodation options that meet the needs of today’s travelers.