Zespri will take the new kiwi variety to Spain
Zespri Iberica, subsidiary of New Zealand’s multinational engaged in the production and marketing of kiwifruit, has announced plans to introduce a new gold variety into the Spanish market in the next two or three years, the result of a project that is already very advanced.
The marketing manager of the company, Enrique Guío, announced the structure and Zespri’s objectives in the present and in the future. Today, the company sells three varieties of kiwi worldwide: Green (70%), Gold (26%) and organic (4%), but they only distribute the first two varieties in Spain.
“We want our product to arrive in the best possible quality to the customer, and we developed a strict control process called Zespri system,” said the Firm’s manager.
Publication date: 6/25/2013