24-Year-Old Bengaluru Techie Buys 2BHK After Father Finds Listing on Instagram
The real estate industry is increasingly leveraging digital platforms like Instagram to showcase properties. A 24-year-old Bengaluru techie bought his first 2 BHK apartment, thanks to his father spotting the listing on Instagram, sparking online buzz.
Real EstateInstagramHome BuyingBengaluru2bhkReal EstateJul 14, 2025
This shift was recently highlighted by a 24-year-old software engineer from Bengaluru who purchased his first 2 BHK apartment, crediting his father for spotting the property on Instagram.
The viral post
The young professional, whose identity remains anonymous, shared details of his home-buying journey on Reddit. He revealed that to buy the 2BHK, priced at ₹1.9 crore, he had to sanction a loan amount of ₹1,22,75,000, further adding that he covered 35 per cent of the property in cash with his parents’ assistance.
His experience reflects the growing trend of real estate brokers and agencies using Instagram to showcase properties, offering a visually rich and accessible platform for potential buyers.
The evolving landscape of real estate
The Internet is revolutionising the way businesses work today. For decades, buyers have solely relied on newspaper classifieds or direct contact with local brokers to make a property purchase. However, now the brokers are using Instagram’s high-quality images, video tours, and reels to attract a wider audience.
“My dad found this on Instagram,” the techie said, adding that brokers and real-estate agencies have moved onto Instagram as well, with quite a few good listings.
How did the netizens react to the viral post?
Many Reddit users congratulated the techie on achieving such a big milestone at the age of 24. Some people also praised his financial planning, while others were curious about his financial planning and loan breakdown. Amidst all the praises, a few users also expressed concerns about taking on such a large debt so early in life.
He replied, “I used to pay a lot as rent; from an investment perspective, buying a flat made more sense.” The person also mentioned the benefit of the property’s strategic location, stating, “The location is near a tech park, so even if I don't live there, I could rent it out and cover half of the EMI through that easily.”
Frequently Asked Questions
How did the 24-year-old find the property?
The 24-year-old’s father found the property listing on Instagram and shared it with his son.
What was the cost of the 2BHK apartment?
The 2BHK apartment was priced at ₹1.9 crore.
How much of the property cost was covered in cash?
The young techie and his parents covered 35 per cent of the property cost in cash, which is around ₹66,50,000.
What did the Reddit users think about the purchase?
Many Reddit users congratulated the techie and praised his financial planning. Some were curious about the financial details, while others expressed concerns about the large debt.
What are the advantages of the property's location?
The property is located near a tech park, which makes it a good investment as it can be rented out to cover a portion of the EMI.
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