₹50 Lakh–₹1 Crore Homes Dominate Housing Market from 2022–24: AI Reveals Shifting Trends
A new analysis by ANAROCK, based on data from its AI platform ASTRA, reveals that homes priced between ₹50 lakh and ₹1 crore have become the top choice for Indian homebuyers from 2022 to 2024. The report also highlights significant shifts in buyer demographics, decision-making timelines, and purchase channels.
Real EstateHomebuyersAiMarket TrendsHousing DemandReal EstateAug 08, 2025
These and other key consumer insights come from a new analysis by leading real estate services firm ANAROCK, based on data from its proprietary AI platform, ASTRA.
The report highlights significant behavioural shifts across buyer budgets, age groups, decision-making timelines, and purchase channels — all captured and analysed through AI-driven models built on more than 2.8 million qualified leads.
“AI has enabled us to decode real-time buyer behaviour at an unprecedented scale,” said Aayush Puri, Head – ANAROCK Channel Partner & ANACITY. “From budget preferences to booking timelines, we can now track and predict patterns that were previously overlooked in manual processes.”
₹50 Lakh–₹1 Crore Homes Lead the Market
The ₹50 lakh–₹1 crore budget bracket has consistently recorded the highest share of housing demand over the past three years:
- 28% in 2022
- 32% in 2023
- 35% in 2024
Demand for budget homes (below ₹25 lakh) fell from 16% in 2022 to 14% in 2024. At the other end of the spectrum, homes priced between ₹1 crore and ₹2 crore recorded a steady increase in demand, rising from 14% to 17% in the same period.
In a notable development, homes priced above ₹1 crore surged in popularity in 2024, with their market share jumping from 18% in 2023 to 32% in 2024 — driven largely by buyers aged over 41.
Longer Decision Timelines, Quicker High-Value Conversions
The average time from enquiry to booking rose slightly from 25 days in 2022 to 28 days in 2024. However, luxury homes priced above ₹3 crore bucked this trend, with average decision timelines falling sharply to just 16 days in 2024, signalling faster moves by high-net-worth buyers.
Buyer Demographics Shift Towards Older Age Groups
While the 31–35 age group had long been the largest segment of homebuyers, ANAROCK’s latest data shows a shift:
- In 2024, buyers aged 36–40 became the largest group.
- Buyers under 25 dropped to just 4% in 2024, compared with 8% in 2020.
- The share of buyers aged over 41 continues to rise, particularly in higher-value segments.
Changing Home Configurations and Lifestyle Preferences
Unit size preferences are also shifting. The share of 3BHK homes rose from 38% in 2022 to 45% in 2024, reflecting evolving lifestyle needs and the influence of remote and hybrid work models. In contrast, demand for 1BHK units has fallen significantly.
Brokers Gain as Digital Channels Lose Ground
Digital platforms — such as developer and aggregator websites — accounted for 35% of homebuyer leads in 2022, but this fell to 30% in 2024. Meanwhile:
- Channel partner-led bookings rose from 28% in 2022 to 32% in 2024.
- Offline/direct bookings increased slightly from 25% to 28%.
- Referral-based leads remained steady at around 12%.
Channel partners saw strong traction in both the ₹50 lakh–₹1 crore and ₹3 crore+ segments, underscoring the growing importance of trusted advisory and personal selling in both mass-market and premium categories.
AI Reshaping Real Estate Brokering
The findings are powered by ASTRA, ANAROCK’s AI engine, which uses 74 behavioural models to analyse millions of consumer data points. Its capabilities include:
- Predictive analytics for buyer intent
- AI-based lead scoring for targeted sales
- Personalised recommendations and virtual tours via chatbots
By replacing traditional lead scoring and manual profiling, AI tools are driving a marked improvement in conversion efficiency and customer segmentation.
“AI allows us to move from gut feeling to data-backed decision-making,” said Puri. “It helps brokers and developers identify who is likely to buy, when, and what — and to tailor their outreach accordingly.”
As AI adoption accelerates, India’s real estate sector is entering a new era of intelligent, technology-driven brokering — one that is closely aligned with the expectations of an increasingly discerning and digitally savvy buyer base.
Frequently Asked Questions
What is the most popular price range for homes in India from 2022 to 2024?
Homes priced between ₹50 lakh and ₹1 crore have become the most popular, accounting for 35% of total housing demand in 2024.
What are the key findings of ANAROCK's AI platform ASTRA?
ANAROCK's AI platform ASTRA has revealed significant shifts in buyer demographics, decision-making timelines, and purchase channels, all captured through AI-driven models built on over 2.8 million qualified leads.
How have decision-making timelines for homebuyers changed?
The average time from enquiry to booking has slightly increased from 25 days in 2022 to 28 days in 2024. However, luxury homes priced above ₹3 crore have seen a sharp decrease in decision timelines, falling to just 16 days in 2024.
What are the changes in buyer demographics?
Buyers aged 36–40 have become the largest group, while the share of buyers under 25 has dropped to 4%. The share of buyers aged over 41 continues to rise, especially in higher-value segments.
How is AI reshaping the real estate brokering industry?
AI is driving a marked improvement in conversion efficiency and customer segmentation by providing predictive analytics for buyer intent, AI-based lead scoring for targeted sales, and personalised recommendations and virtual tours via chatbots.
Related News Articles
NTA's NEET-UG 2024 Exam Controversy: Centre Seeks Cancellation of Scorecards of 1563 Students
The Centre has moved to cancel the scorecards of 1563 students who were awarded grace marks in NEET-UG 2024, following a controve...
Reimagining Pune's Urban Development: Experts Weigh In
Pune's urban development conclave brings together experts to discuss sustainable growth strategies for the city.
Sohna's Real Estate Boom Leaves Villagers Unperturbed Ahead of Haryana Assembly Polls
In the Assembly constituency of Sohna-Tauru, residents are more concerned about interior roads and private investment than the usual poll promises of bijli, sadak, and paani.
India's Real Estate Sector on the Path to 2025: Growth and Innovation
The Indian real estate market is poised for significant growth in 2025, driven by technological advancements, innovative financing models, and supportive government policies. This article explores the key trends and challenges shaping the sector's future.
Camden Trust Entangled in DOJ Antitrust Lawsuit: Impact on Real Estate Market
Camden Property Trust, a prominent player in the real estate sector, is facing a significant legal challenge as the Department of Justice (DOJ) has filed an antitrust lawsuit against the company. This development raises concerns for investors and the broa
10 Lakhs in Bengaluru, Mumbai, and Delhi: What You Can Buy in the Real Estate Market
Discover what 10 lakhs can get you in the real estate markets of Bengaluru, Mumbai, and Delhi, according to a recent report by Knight Frank. Explore the current property trends and investment opportunities in these major Indian cities.