70% of Indian Women Now Prefer Residential Real Estate for Investment: Anarock Report
With growing independence and higher disposable incomes, women in India are increasingly becoming independent investors in the housing market, with 70% now preferring residential real estate.
Real EstateWomen InvestorsHousing MarketAnarock GroupHighnetworth IndividualsReal EstateFeb 27, 2025
According to the latest Anarock 'Consumer Sentiment Survey' from H2 2024, 70% of women now prefer residential real estate for investment.
This marks a significant shift, as women have traditionally been key decision-makers in the home-buying process but are now making independent, individual property purchases.
A significant majority of these women (69%) are end-users, while 31% are investors.
This contrasts with the 79 21 end-use-to-investment ratio observed in the H2 2022 edition of the survey.
“The survey findings highlight the firm preference for housing over other popular investment asset classes that Indians typically favor,” said Anuj Puri, Chairman of Anarock Group.
The current economic landscape, marked by a significant decline in the stock market, has further reinforced the appeal of real estate.
“Women have unerringly picked the winning ticket in housing, given the recent market trends,” Puri noted.
The only other asset class seeing a notable increase in popularity among women investors is gold, rising from 8% in the H2 2022 survey to slightly over 12% in the H2 2024 edition.
At least 52% of women respondents expressed a preference for premium or luxury homes priced above Rs 90 lakh.
This is a notable increase from 47% in the H2 2022 survey.
About 33% of aspiring women homebuyers are looking for properties priced between Rs 90 lakh and Rs 1.5 crore.
Additionally, 11% prefer homes priced between Rs 1.5 crore and Rs 2.5 crore.
Interestingly, 8% of women are interested in properties priced at Rs 2.5 crore and above, indicating the growing presence of women high-net-worth individuals (HNIs) in the market.
The Anarock survey underscores the evolving role of women in the Indian real estate market, reflecting broader trends of economic empowerment and financial independence.
As women continue to assert their financial autonomy, the residential real estate sector is likely to see sustained growth and innovation.
Frequently Asked Questions
What percentage of women in India now prefer residential real estate for investment?
According to the Anarock 'Consumer Sentiment Survey' from H2 2024, 70% of women in India now prefer residential real estate for investment.
How has the investment ratio for women homebuyers changed over the past two years?
The end-use-to-investment ratio for women homebuyers has shifted from 79:21 in the H2 2022 edition to 69:31 in the H2 2024 edition.
What other asset class has seen an increase in popularity among women investors?
Gold has seen a notable increase in popularity among women investors, rising from 8% in the H2 2022 survey to slightly over 12% in the H2 2024 edition.
What is the preferred price range for premium or luxury homes among women homebuyers?
At least 52% of women respondents prefer premium or luxury homes priced above Rs 90 lakh.
What does the survey indicate about the growth of women high-net-worth individuals (HNIs) in the market?
The survey indicates that at least 8% of women are interested in properties priced at Rs 2.5 crore and above, which is a strong testament to the growth of India’s women high-net-worth individual (HNI) contingent.
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