With growing independence and higher disposable incomes, women in India are increasingly entering the housing market as convinced investors, with 70% now preferring residential real estate over other investment options.
Residential Real EstateWomen InvestorsAnarock GroupHousing MarketInvestment PreferencesReal Estate PuneFeb 27, 2025
According to the Anarock 'Consumer Sentiment Survey' from H2 2024, 70% of women in India now prefer residential real estate for investment.
The survey finds the end-use-to-investment ratio for women homebuyers at 69:31, compared to 79:21 in the H2 2022 edition.
The popularity of gold among women investors has risen from 8% in the H2 2022 survey to slightly over 12% in the H2 2024 edition.
At least 52% of women respondents prefer premium or luxury homes priced above Rs 90 lakh.
The growing preference for residential real estate among women indicates their increasing financial independence and the stability that property investments offer, reflecting their growing role in the housing market.
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