70% of Indian Women Prefer Real Estate for Investment: Anarock Survey
With growing independence and higher disposable incomes, 70% of Indian women now prefer residential real estate for investment, according to the latest Anarock 'Consumer Sentiment Survey.'
Real EstateInvestmentWomen InvestorsAnarock GroupLuxury HomesReal EstateFeb 27, 2025
According to the latest Anarock 'Consumer Sentiment Survey' from H2 2024, a significant 70% of women now prefer residential real estate for investment.
This shift reflects a growing trend of women making independent, individual property purchases.
While women have traditionally been key decision-makers in the home buying process in India, they are now increasingly taking the lead in making these investments on their own.
A significant majority (69%) of these women are end-users, though investors are not far behind.
“The survey finds the end-use-to-investment ratio for women homebuyers at 69 31 against 79 21 in the H2 2022 edition.
Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to,” said Anuj Puri, Chairman of Anarock Group.
Considering the significant decline seen in the stock market in recent months, in contrast to the bull run in 2022, women have unerringly picked the winning ticket in housing.
“The only other asset class that has seen a notable uptick on their wish list is gold, whose popularity among polled women investors has risen from 8% in the H2 2022 survey to slightly over 12% in the H2 2024 edition,” added Puri.
The survey also revealed that at least 52% of women respondents preferred premium or luxury homes priced above Rs 90 lakh.
In the H2 2022 survey, about 47% of women respondents picked this category.
About 33% of aspiring women homebuyers look for properties priced between Rs 90 lakh and Rs 1.5 crore, while 11% prefer homes priced between Rs 1.5 crore and Rs 2.5 crore.
Interestingly, at least 8% of women prefer to buy homes priced Rs 2.5 crore and above, a strong testament to the growth of India’s women High Net-Worth Individuals (HNIs).
This trend not only highlights the financial acumen of women investors but also underscores the increasing economic empowerment of women in India’s housing market.
The Anarock 'Consumer Sentiment Survey' provides valuable insights into the changing dynamics of the Indian real estate market, particularly the role of women as investors.
As women continue to gain financial independence and better access to resources, they are likely to play an even more significant role in shaping the future of the real estate sector in India.
Frequently Asked Questions
What percentage of Indian women prefer residential real estate for investment?
According to the Anarock 'Consumer Sentiment Survey' from H2 2024, 70% of Indian women now prefer residential real estate for investment.
What is the end-use-to-investment ratio for women homebuyers in the survey?
The end-use-to-investment ratio for women homebuyers is 69:31, according to the survey.
How has the popularity of gold as an investment asset changed among women investors?
The popularity of gold as an investment asset among women has risen from 8% in the H2 2022 survey to slightly over 12% in the H2 2024 edition.
What price range of properties do most women homebuyers prefer?
At least 52% of women respondents preferred premium or luxury homes priced above Rs 90 lakh, while 33% look for properties priced between Rs 90 lakh and Rs 1.5 crore.
What does the survey reveal about the growth of women HNIs in India?
The survey indicates that at least 8% of women prefer to buy homes priced Rs 2.5 crore and above, which is a strong testament to the growth of India's women High Net-Worth Individuals (HNIs).
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