Abhishek Lodha on the Brand Battle Against His Brother's Real Estate Firm
Abhishek Lodha, CEO of Macrotech Developers (Lodha Group), has filed a lawsuit against his brother Abhinandan’s real estate firm, The House of Abhinandan Lodha (HoABL), for using the Lodha brand name. The legal battle aims to prevent confusion among custo
Real EstateLegal BattleBrand ProtectionLodha GroupAbhishek LodhaReal Estate NewsJan 26, 2025
The House of Abhinandan Lodha (HoABL) is a real estate firm that Abhinandan started, and Macrotech Developers claims that HoABL's use of the Lodha name has caused confusion among customers regarding the brand's identity.
Mumbai-based Macrotech Developers filed a lawsuit in the Bombay High Court, accusing HoABL of trademark infringement and passing off their business as Macrotech’s.
The next court hearing is scheduled for January 27th.In an interview, Abhishek Lodha spoke for the first time since the lawsuit was filed, highlighting the importance of the brand and the necessity of legal recourse
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He emphasized that the brand is a crucial identifier in the complex real estate sector, influencing customer decisions and providing assurance of quality, financial capability, and integrity.
Frequently Asked Questions
Why did Macrotech Developers file a lawsuit against The House of Abhinandan Lodha?
Macrotech Developers filed a lawsuit to prevent The House of Abhinandan Lodha (HoABL) from using the Lodha brand name, as it has caused confusion among customers and allegedly constitutes trademark infringement.
What is the importance of the Lodha brand in the real estate sector?
The Lodha brand is crucial in the real estate sector as it serves as a trust identifier for consumers, influencing their buying decisions and providing assurance of quality, financial capability, and integrity.
What are the financial results of Macrotech Developers for the December quarter?
Macrotech Developers reported a 87% year-on-year surge in net profit to ₹944.8 crore and a 39.3% increase in revenue to ₹4,083 crore for the December quarter.
What are Macrotech Developers' expansion plans in Pune and Bengaluru?
Macrotech Developers is scaling up in Pune and Bengaluru, with plans to add more properties, particularly in Bengaluru, where they are targeting homes priced between ₹1-5 crore for high-quality professionals.
How does Abhishek Lodha view the recent reports of plateauing housing sales?
Abhishek Lodha notes an interesting trend where the aggregate value of sales has increased, but the number of units sold has decreased. He believes the housing market is part of a long-term cycle and sees no cause for concern based on the strong sales performance of top companies in the sector.
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