Aditya Birla Real Estate Ltd (ABREL) has announced the sale of its pulp and paper business, Century Pulp and Paper, to ITC for Rs 3498 crore. This strategic move aligns with ABREL's focus on optimizing its asset portfolio and enhancing shareholder value.
AbrelItcCentury Pulp And PaperPulp And Paper IndustryBusiness AcquisitionReal Estate NewsMar 31, 2025
The value of the transaction where ABREL sold its pulp and paper business, Century Pulp and Paper, to ITC is Rs 3498 crore.
ABREL is selling Century Pulp and Paper as part of its strategy to optimize its asset portfolio and focus on core growth areas, such as real estate.
This acquisition benefits ITC by strengthening its paper and packaging business and expanding its market presence in the pulp and paper industry.
ITC is known for its diversified portfolio, which includes cigarettes, FMCG, hotels, and information, communication, and technology (ICT) services.
The transaction is expected to boost the growth of the paper and packaging segment and strengthen the competitive landscape of the pulp and paper industry in India.
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For ABREL, the sale fuels its real estate ambitions. For ITC, the acquisition cements its leadership in paper. The deal marks a fundamental shift in the industry dynamics.
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