Aditya Birla Real Estate Achieves Rs 1,600 Crore Bookings for Birla Arika Phase 2
Aditya Birla Real Estate (ABREL) has announced that its wholly owned subsidiary, Birla Estates, has achieved bookings worth over Rs 1,600 crore for its luxury residential project, Birla Arika Phase 2 in Gurugram. This remarkable feat underscores the company's commitment to delivering high-quality, design-led developments that cater to the discerning needs of luxury homebuyers.
The project, located in Sector 31, enjoys seamless connectivity to key commercial hubs such as Cyber City, Golf Course Road, and Udyog Vihar. It also benefits from proximity to well-established social infrastructure, including renowned educational institutions, healthcare facilities, and retail destinations. This central location and mature ecosystem continue to position Birla Arika as a preferred residential address within the National Capital Region (NCR).
K.T. Jithendran, MD & CEO of Birla Estates, commented on the success of the project, stating, 'Birla Arika has been conceptualised with a clear focus on design-led differentiation - from low-density planning and expansive green spaces to thoughtfully curated lifestyle amenities. The strong response to Phase 2 reinforces our belief that today's luxury homebuyers are seeking not just scale, but superior everyday living experiences. This success reflects our commitment to creating distinctive, high-quality developments that stand apart in a competitive market.'
The earlier phase of Birla Arika also witnessed strong demand, with Phase I recording sales of around Rs 3,000 crore. This consistent success further solidifies Birla Estates' position as a leading player in the luxury real estate segment.
Aditya Birla Real Estate, formerly known as Century Textiles and Industries, was established in 1897. The company has a diversified presence across sectors including cotton textiles, pulp & paper, and real estate. Despite reporting a consolidated net loss of Rs 72.85 crore in Q3 FY26, compared with a net loss of Rs 40.59 crore in Q3 FY25, the company's real estate arm continues to perform strongly.
The company's shares rose 0.17% to settle at Rs 1,182 on the BSE, reflecting investor confidence in its growth prospects and the robust demand for its premium residential projects.
