Affluent Buyers Shift to Smart Homes: Key Considerations Before Investing
India's ultra-luxury housing market is witnessing a significant surge, with wealthy buyers increasingly opting for smart homes that offer advanced features and wellness-focused designs.
Luxury HousingSmart HomesAipowered SystemsWellness DesignReal EstateReal Estate NewsJul 15, 2025
Luxury sales see a significant spike
Data from CBRE shows that India’s luxury housing segment (homes priced at ₹4 crore and above) saw a 53% year-on-year sales growth in 2024 across the top seven cities. Delhi-NCR led the surge, accounting for more than half the sales. Knight Frank reports that sales of apartments priced between ₹2 crore and ₹5 crore have jumped 400% since 2019, with an 82% rise in 2024 alone. Homes above ₹20 crore saw sales surge 270% over the same period, led by Mumbai, Delhi-NCR, Bengaluru, Pune, and Hyderabad. Anarock’s figures show that super-luxury homes above ₹40 crore hit an all-time high in 2024, with 59 deals worth nearly ₹4,754 crore, mostly in Mumbai and Delhi-NCR.
Why buyers want smart, wellness-focused homes
Bhavesh Shah, Joint Managing Director of Today Group, says the top 1% of buyers see high-tech amenities and biohacking features as must-haves, not indulgences. These homes can monitor eating, sleep, and mood patterns to improve daily life, he says. Parthh K Mehta, CMD of Paradigm Realty, says the definition of luxury is shifting to wellness and daily ease. Smart sensors, ambient lighting, and AI that adjusts to a resident’s mood are in demand among premium buyers. Chintan Sheth, CMD of Sheth Realty, says AI-powered infrastructure has become central for modern luxury. Automated climate control, biometric security, and connected systems boost wellness and energy efficiency.
Smart tech adds value, but needs upkeep
Developers agree that smart features can help homes hold or grow in value. Shah calls them value boosters if developers plan upgrades well. Mehta highlights modular systems that stay relevant as AI evolves. Sheth points to premium resale prices for smart-ready homes as younger buyers look for future-proof properties.
Lifestyle and legacy asset
For Shah, these homes double as lifestyle upgrades and legacy assets. Mehta says many buyers see AI-enabled homes as a way to combine daily comfort with long-term wealth. Sheth notes that affluent families view them as status symbols to pass on.
Buyers must check for risks
Experts, however, caution buyers to look beyond flashy features. Shah warns that tech moves fast — older systems risk turning obsolete if upgrades aren’t compatible. He also flags higher maintenance costs and possible privacy issues if smart systems are not secure. Mehta says premium buyers usually accept maintenance costs but must ensure homes are future-ready. Sheth advises buyers to check the lifecycle and flexibility of the tech installed. He says modular upgrades and trusted vendors help protect long-term value.
Frequently Asked Questions
What is the current trend in India's ultra-luxury housing market?
India’s ultra-luxury housing market is witnessing a significant surge, with a 53% year-on-year sales growth in 2024 across the top seven cities, led by Delhi-NCR.
Why are wealthy buyers opting for smart homes?
Wealthy buyers are opting for smart homes because they offer advanced features like AI-powered systems, wellness-focused design, and smart upgrades that enhance daily life and overall comfort.
What are some key benefits of smart homes?
Key benefits of smart homes include automated climate control, biometric security, connected systems, and the ability to monitor and improve daily life patterns such as eating, sleep, and mood.
What are the potential risks of investing in smart homes?
Potential risks include the rapid obsolescence of older systems, higher maintenance costs, and privacy issues if smart systems are not secure.
How can buyers ensure the long-term value of their smart home investment?
Buyers can ensure the long-term value of their smart home investment by checking the lifecycle and flexibility of the tech installed, opting for modular upgrades, and choosing trusted vendors.
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