AI Data Reveals Changing Real Estate Buying Trends in India
Artificial intelligence is transforming the Indian real estate market by providing data-driven insights into buyer profiles, budgets, and decision timelines. ANAROCK's AI engine ASTRA has analyzed 2.8 million qualified leads, uncovering significant shifts in the market.
Real EstateAiHomebuyersBudget TrendsProperty PricesReal Estate NewsAug 08, 2025
According to Aayush Puri, Head of ANAROCK Channel Partner & ANACITY, AI has replaced intuition-led selling with data-driven insights, enhancing targeting and conversion rates. In 2024, the 36–40 age group emerged as the largest homebuyer segment, surpassing the 25–35 group. The under-25 cohort dropped to 4 per cent, from 8 per cent in 2020.
Budget trends also shifted. Homes priced above Rs 1 crore rose in demand—from 18 per cent in 2023 to 32 per cent in 2024. Buyers aged 41+ are driving interest in properties above Rs 2 crore, though Rs 50 lakh–Rs 1 crore homes remained the most active segment between 2022 and 2024.
The average booking cycle increased slightly from 25 days in 2022 to 28 days in 2024. Yet, ultra-luxury homes above Rs 3 crore closed faster, with decisions made in just 16 days.
AI data also revealed shifts in sales and unit preferences. Digital bookings fell, while channel partners became more crucial—especially in the Rs 50 lakh–Rs 1 crore and Rs 3 crore-plus segments. Larger homes gained favour: 3BHKs rose to 45 per cent of bookings in 2024, up from 38 per cent in 2022. Meanwhile, 1BHK demand declined, reflecting the impact of remote work and changing family dynamics.
ANAROCK, a leading real estate consultancy in India, has been at the forefront of integrating AI into its operations. The company’s commitment to leveraging advanced technology is evident in the insights provided by its AI engine ASTRA, which continues to guide the real estate market towards more informed and efficient decision-making processes.
Frequently Asked Questions
How has AI impacted the real estate sector in India?
AI has transformed the real estate sector by providing data-driven insights, enhancing targeting and conversion rates, and replacing intuition-led selling with more accurate and efficient methods.
What is the largest homebuyer age group in 2024 according to ANAROCK's AI data?
The 36–40 age group emerged as the largest homebuyer segment in 2024, surpassing the 25–35 group.
How have property prices above Rs 1 crore changed in demand from 2023 to 2024?
The demand for homes priced above Rs 1 crore rose from 18 per cent in 2023 to 32 per cent in 2024.
What is the average booking cycle for ultra-luxury homes above Rs 3 crore in 2024?
Ultra-luxury homes above Rs 3 crore closed faster, with decisions made in just 16 days in 2024.
What trend is observed in the demand for 3BHK units from 2022 to 2024?
The demand for 3BHK units increased from 38 per cent in 2022 to 45 per cent in 2024, reflecting a preference for larger homes.
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