Ashiana Housing Secures 23 Acres in Chennai for ₹1,200 Crore Senior Living Project
Ashiana Housing has acquired 22.71 acres of land in Chennai's Mahindra World City, aiming to develop a senior living housing project with a revenue potential of ₹1,200 crore.
Senior LivingReal EstateAshiana HousingChennaiMahindra World CityReal EstateAug 28, 2025
The acquired land has a saleable potential of approximately 15 lakh square feet. The company plans to invest ₹425 crore in FY2025–26 to expand its senior living portfolio, focusing on key markets such as Mumbai, Bengaluru, and Delhi-NCR. This investment will cover payouts to landowners, construction, execution costs, and other project-related expenses.
Ashiana Housing is a leading player in the senior living housing segment. The company currently has nine ongoing senior living projects, including three in Bhiwadi (NCR), three in Chennai, and one each in Jaipur, Pune, and Lavasa. It plans to launch five new phases across existing projects this fiscal, covering approximately 5.71 lakh square feet of saleable area. Last year, the company constructed about 5.38 lakh square feet and invested ₹213 crore in the segment.
The company recorded a booking value of ₹382 crore from senior living in FY2024–25 and is targeting ₹450 crore this year. Senior living now contributes over 30% of Ashiana’s residential portfolio. In FY2024–25, the outlay incurred by the company was ₹213 crore towards senior living, and it also recorded a booking value of ₹382 crore.
Ashiana Housing’s strategic move to acquire this land and develop a state-of-the-art senior living project is a significant step towards expanding its presence in the real estate market. With a focus on providing high-quality living solutions for seniors, the company aims to meet the growing demand for specialized housing options in key urban areas.
Mahindra World City, where the land is located, is a well-developed industrial and residential hub, offering a conducive environment for such projects. The proximity to Ashiana Vatsalya will allow for seamless integration and management of the new development, ensuring a high standard of living for residents.
In addition to its existing projects, Ashiana Housing is also exploring partnerships and collaborations to further enhance its offerings in the senior living segment. The company’s commitment to innovation and quality is evident in its plans to develop a project that combines modern amenities with a focus on the well-being and comfort of its residents.
With the growing senior population in India, the demand for specialized housing solutions is on the rise. Ashiana Housing’s strategic investments and developments are well-aligned with this trend, positioning the company as a leader in the senior living housing market.
Frequently Asked Questions
What is the size of the land acquired by Ashiana Housing in Chennai?
Ashiana Housing has acquired 22.71 acres of land in Chennai.
What is the revenue potential of the senior living housing project?
The senior living housing project has a revenue potential of ₹1,200 crore.
Where is the land located?
The land is located within Mahindra World City, Chennai, and is adjacent to Ashiana Housing’s existing senior living community, Ashiana Vatsalya.
How much will Ashiana Housing invest in FY2025–26 for this project?
Ashiana Housing plans to invest ₹425 crore in FY2025–26 to expand its senior living portfolio.
What is the current booking value from senior living in FY2024–25?
The company recorded a booking value of ₹382 crore from senior living in FY2024–25.
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