Ashwin Sheth Redefines Luxury Real Estate with Iconic 2.0 Launch
Ashwin Sheth, a renowned luxury real estate developer, unveiled its new logo at the iconic Times Square in New York, marking a new era in Indian real estate.
Luxury Real EstateAshwin ShethBrand LaunchTimes SquareNew YorkReal Estate PuneJul 15, 2024
The new brand identity, created in collaboration with Chlorophyll, one of India's premier brand consultancies, features the letters 'A' and 'S' in perfect symmetry, symbolizing the group's commitment to creating spaces that resonate with their valued stakeholders. The tagline, 'Our world reflects your world,' captures the dedication to understanding and fulfilling customers' desires, needs, and aspirations.
The 'Spot the Orange Dot' campaign set Mumbai abuzz with its presence across OOH, DOOH, social media, and digital platforms, all centered upon the distinctive Orange Dot. It was a teaser campaign that acted as a bridge between Ashwin Sheth's previous logo and its use in their current logo as a nod to that legacy. Following this, the group introduced the 'Ashwin Sheth 2.0' version in both India and New York, along with phase II of the campaign, 'Home of the Orange Dot,' transitioning from the Orange Dot to the new logo and tagline.
Commenting on the campaign, Mr. Sudarshan Banerjee, VP – Marketing at Ashwin Sheth, said, 'I am thrilled to announce the launch of our new logo and campaign, both in India and on the international stage. We are proud to be the first real estate brand to launch our logo at Times Square, New York; it has received a positive response both locally as well as globally. This rebranding represents more than just a new identity, it signifies our dedication to crafting holistic lifestyles that truly reflect our customers' essence.'
Mr. Bhavik Bhandari, Chief Sales and Marketing Officer (CSMO) at Ashwin Sheth, stated, 'I am thrilled to introduce Ashwin Sheth 2.0 both in India and globally. We've collaborated with top-tier brand partners to launch our campaign and the feedback has been overwhelmingly positive.'
With the launch of Ashwin Sheth 2.0, the company is poised to take Indian real estate to new heights, offering customers a unique and unparalleled living experience. The group's commitment to innovation, quality, and customer satisfaction has made it a household name in India, and this new chapter is expected to further solidify its position as a leader in the industry.
Ashwin Sheth is a renowned luxury real estate developer in India, known for its high-end residential and commercial projects. With a legacy of 38 years, the company has built a reputation for delivering exceptional quality and customer satisfaction.
Frequently Asked Questions
What is Ashwin Sheth?
Ashwin Sheth is a renowned luxury real estate developer in India, known for its high-end residential and commercial projects.
What is the 'Spot the Orange Dot' campaign?
The 'Spot the Orange Dot' campaign is a teaser campaign launched by Ashwin Sheth to introduce its new logo and tagline.
What is the significance of the new logo?
The new logo features the letters 'A' and 'S' in perfect symmetry, symbolizing the group's commitment to creating spaces that resonate with their valued stakeholders.
What is Ashwin Sheth 2.0?
Ashwin Sheth 2.0 is the new version of the company, which marks a new era in Indian real estate.
What is the 'Home of the Orange Dot' campaign?
The 'Home of the Orange Dot' campaign is phase II of the campaign, which transitions from the Orange Dot to the new logo and tagline.
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