Banks Target Luxury Housing Market to Boost Mortgage Growth
Banks are focusing on the luxury housing market to drive mortgage growth, offering specialized loan products to affluent buyers seeking premium homes in major cities and their elite suburbs.
Luxury HomesMortgage GrowthPremium HousingAffluent BuyersHome LoansReal Estate NewsSep 17, 2025
"The premium segment is defying gravity and that is where the growth is," said Manu Singh, business head of housing finance at Kotak Mahindra Bank. "Buyers want luxurious and larger homes; they want their second or third homes in Alibaug or Gurgaon. For us, home loans are a relationship product—we want to be a banking partner for the affluent segment through this journey."
Luxury homes are typically defined as those priced above ₹2 crore in Mumbai and Delhi, and ₹1.5 crore in other metros. According to ICRA, luxury homes made up 34% of sales in Q1 FY26, up from 30% in FY24. A CBRE report showed the segment grew 85% year-on-year in the first half of 2025, with nearly 7,000 high-end residential units sold across the top seven cities.
"Premium apartments remain dominant, with 3-4 BHK units now constituting 70% of value sold," said Puneet Gulati, analyst, Property & Infra, HSBC India. "In value terms, premium apartments accounted for 67% of sales in Q1, up from 59% in FY25. Even by area, they now make up 51% of the market."
Interest rates in the luxury housing segment remain highly competitive, as these borrowers typically carry strong credit profiles. For customers with top-tier credit scores of 800 and above, SBI offers rates as low as 7.5%, ICICI Bank at 7.7%, and HDFC Bank at 7.9%.
Banks are increasingly leaning on the luxury segment even as the broader housing market shows signs of fatigue. RBI data shows the home loan market grew 9.6% year-on-year to ₹30.81 lakh crore in June 2025, slower than the 13% growth a year earlier. While some lenders have scaled back from home loans due to low margins and intense competition, large banks see affluent borrowers as a long-term opportunity.
"It's not just about the home loan, banks don't make much money on these directly," said Prakash Agarwal, partner, Gefion Capital, a consulting firm. "But this customer segment is safe, with no cash flow problems, and since home loans run for 10-20 years, banks can cross-sell wealth products, car loans, personal loans, insurance, MFs, and deposits."
Crisil Ratings expects premium homes to account for 38-40% of new launches in 2025 and 2026. In contrast, affordable and mid-segments are likely to shrink to 10-12% and 19-20%, respectively, down sharply from 30% and 40% in 2020.
Rising land and raw material costs have made these segments less viable for developers, tilting the market further toward luxury.
Frequently Asked Questions
What defines a luxury home in major cities like Mumbai and Delhi?
Luxury homes are typically defined as those priced above ₹2 crore in Mumbai and Delhi, and ₹1.5 crore in other metros.
How much did the luxury housing segment grow in the first half of 2025?
The luxury housing segment grew 85% year-on-year in the first half of 2025, with nearly 7,000 high-end residential units sold across the top seven cities.
What interest rates are offered to customers with top-tier credit scores in the luxury housing segment?
For customers with top-tier credit scores of 800 and above, SBI offers rates as low as 7.5%, ICICI Bank at 7.7%, and HDFC Bank at 7.9%.
Why are banks focusing on the luxury housing market despite the broader housing market showing signs of fatigue?
Banks are focusing on the luxury housing market because it offers long-term opportunities through cross-selling wealth products, car loans, personal loans, insurance, MFs, and deposits.
What is the expected percentage of new launches in the luxury housing segment in 2025 and 2026?
Crisil Ratings expects premium homes to account for 38-40% of new launches in 2025 and 2026.
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