Beegru Launches 'Dead Leads Graveyard' Campaign: A Bold Move to Transform Real Estate Marketing
Beegru, a global AI-powered proptech growth engine, introduces 'The Dead Leads Graveyard' campaign at the Realty Expo in Bengaluru, aiming to highlight the inefficiencies in real estate marketing and promote a more effective, data-driven approach.
BeegruReal EstateAiMarketingDead LeadsReal EstateSep 09, 2025
Every year, real estate companies invest heavily in generating inquiries, yet a significant share ends up as wasted potential. With “The Dead Leads Graveyard,” Beegru calls on industry leaders to confront a critical question: “How much of their money already lies in the graveyard of dead leads?”
Speaking at the Expo, Founder and CEO of Beegru, Kin Shreeraj Reddy, said, “The PropTech industry is ripe for transformation. The current property marketplaces are outdated and do not serve the needs of the realtors or the property seekers effectively. They flood realtors with unqualified leads, resulting in excessive manual effort to sift through them. They also monetize users' private information, which erodes trust. At Beegru, we’re fixing this broken ecosystem with an AI-driven platform that delivers verified, high-quality leads to builders, landowners, and realtors, without sacrificing user privacy. Our inclusive and global solution, with trust and innovation at its core, fosters authentic connections and empowers every stakeholder to succeed.”
The campaign underscores Beegru’s commitment to data privacy, security, and trust. With exclusivity of leads, enterprise-grade security, and transparency, Beegru delivers one clear message: “Stop paying for funerals, start paying for growth.”
Beegru offers the AI Boost feature, which replaces waste with certainty through:
Smart Targeting: Refreshing high-intent audiences.
Pre-qualified Leads: Only sales-ready prospects delivered.
Multi-Channel Ads: Synchronised automation.
Effortless Setup: Launches in minutes.
Continuous Optimisation: AI-driven adjustments.
Transparent Dashboard: Real-time reporting.
Frequently Asked Questions
What is Beegru's 'Dead Leads Graveyard' campaign?
The 'Dead Leads Graveyard' campaign by Beegru is a marketing initiative aimed at highlighting the inefficiencies in the real estate industry where a significant amount of money is spent on leads that fail to convert. It symbolizes the losses and calls for a more effective, data-driven approach.
How does Beegru address the issue of unqualified leads in real estate?
Beegru uses AI-driven technology to deliver verified, high-quality leads to real estate professionals. This ensures that only sales-ready prospects are delivered, reducing the manual effort and wasted resources associated with unqualified leads.
What are the key features of Beegru's AI Boost?
The key features of Beegru's AI Boost include Smart Targeting, Pre-qualified Leads, Multi-Channel Ads, Effortless Setup, Continuous Optimisation, and a Transparent Dashboard. These features work together to ensure effective and efficient lead generation and conversion.
How does Beegru ensure data privacy and security?
Beegru is committed to data privacy and security by ensuring the exclusivity of leads, implementing enterprise-grade security measures, and maintaining transparency in their operations. This helps build trust with both real estate professionals and property seekers.
What is the main message of the 'Stop paying for funerals, start paying for growth' slogan?
The slogan 'Stop paying for funerals, start paying for growth' emphasizes the need for real estate companies to shift from wasteful marketing practices to more effective, data-driven strategies that deliver measurable results and drive growth.
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