India's real estate moguls are focusing on premiumisation, with luxury flats dominating sales. Industry leaders like DLF and Lodha are setting benchmarks in high-value developments, attracting global investors and positioning India as a significant player in the luxury real estate market.
Luxury Real EstatePremiumisationReal Estate TycoonsDlfLodhaReal EstateAug 26, 2025
Premiumisation in real estate refers to the trend of developers shifting their focus from mass market projects to high-value, luxury assets. This involves offering premium amenities, state-of-the-art facilities, and a lifestyle that resonates with the affluent class.
DLF and Lodha are two of the leading companies in India's luxury real estate market. They have launched several high-value projects in key cities, setting benchmarks for luxury and innovation.
The demand for luxury real estate in India is driven by low inventory, rising affordability, favorable policies, growing urban affluence, and the rise of the middle class. These factors are making luxury housing a symbol of status and success.
The Indian government has introduced several measures to boost the real estate sector, including tax incentives, streamlined approval processes, and infrastructure development. These policies are making it easier for developers to launch and market luxury projects.
Global investors are showing a keen interest in India’s luxury real estate market due to the stability of the Indian economy and the potential for high returns. Their investment is further boosting the sector and helping developers to finance and execute large-scale projects.
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