India's real estate moguls are shifting their focus from the mass market to premium luxury developments, attracting global investors and positioning India as a significant player in the luxury real estate market.
Real EstateLuxury HousingPremiumisationDlfLodhaReal Estate NewsAug 26, 2025
Premiumisation in the real estate market refers to the trend of focusing on high-value, luxury developments to cater to the aspirational class and high-net-worth individuals. It involves creating premium living experiences with world-class amenities and exclusivity.
DLF and Lodha are two of the leading real estate companies in India that are at the forefront of the luxury housing market. They are known for their high-quality developments and innovative designs.
The demand for luxury housing in India is driven by low inventory, rising affordability, favorable government policies, and growing urban affluence. The increasing number of high-net-worth individuals (HNWIs) and the aspirational class also contributes to this demand.
The Indian government supports the real estate sector through initiatives like the Real Estate (Regulation and Development) Act (RERA) and the Pradhan Mantri Awas Yojana (PMAY). RERA brings transparency and accountability to the market, while PMAY makes housing more accessible to a broader segment of the population.
Developers in the luxury real estate market face challenges such as high land costs, regulatory hurdles, and the need for continuous innovation to meet the high standards and expectations of luxury buyers.
India is poised to become the real estate capital of Asia, with the top 100 realty companies valued at Rs 14.2 trillion. Gurugram-based DLF leads the pack with a valuation of Rs 2,02,140 crore.
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